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New UK Betting Sites for 2021

The UK market is full of new betting sites these days, which is exactly what we will be discussing in this post. 

Most appealing new bookies in

With how competitive the UK betting market has become, we’ve seen a bit of a surge in new brands entering the market. This doesn’t really come as a surprise considering the commonality of betting in the UK, and this is good news for players. Basically, more betting sites means more competition, and they will all be competing with one another for your business!

This means more bonuses, more enticing features, and just generally a better experience for us all. Without further ado, let us show you the best new betting sites for .

  • Mansion Bet
  • Genting Bet
  • LVbet
  • Bethard
  • 10Bet
  • TonyBet
  • Bet Regal
  • Novibet
  • Casumo Sports
  • Grosvenor

MansioBet – award-winning betting site


MansionBet has actually been around quite a while, but it has recently revamped the entire site to bring a great selection of casino games alongside sports betting. It also has live casino games available, and the sports markets generally have quite good odds. More recently, Mansion Bet won an award for best customer service site in .

Genting Bet – three-pronged excellence



Genting Bet is a bit of a superstar for casino games, as it boasts a library of hundreds of games spread between regular casino play and live play. In addition to this, Genting Bet has a magnificent sportsbook offering, with free bets regularly making an appearance. Make sure to avail the top welcome offer using the promo code GENTSPORTS.

Bethard – almost a decade in the game


Bethard first came to fruition in 2012, and it has really packed a punch ever since. It has an excellent range of sports for members to bet on, and there is also a fully populated casino to speak of. Since it has been entertaining UK punters for 8 years already, this is definitely one of the most trusted ‘new sites’ in the market.

10Bet – top-tier sportsbook


Much like some of the other sites on this list, 10Bet was actually established quite a while back, but it didn’t make a full online presence until recently. It now supports more than 30 sports for members to bet on, and it offers more than 1,000 different kinds of bets, which is pretty impressive.

BetRegal – a strong newcomer


This site first hit the online stage in 2017, and since this launch date, the member base has grown at a huge rate. Bet Regal now has thousands of members that frequent its offerings daily, and in terms of products, it has a great sportsbook, a large casino, virtual sports, and more.

Features to pay attention to for new betting sites

Gambling license


This should be the first thing that you look for on any gambling site, never mind the new betting sites. Since new sites can literally be a couple of years old at times, it's only natural that there is no track record of success and trust with long-standing members. For this reason, it is all the more important to check that a gambling licence is listed.

Products available

You may want to sign up for a site for sports betting, poker, or casino play, but if a site has all of this under one roof, this is always beneficial. That’s why it is important to check what products a site actually supports before signing up, as this will avoid any disappointment further down the line.

General range of promotions

By signing up to a new site, it’s almost a given that you’ll receive a welcome bonus. How large and valuable that welcome bonus is, however, can vary greatly. On top of this, you want to make sure that there are regular and rewarding promotions for existing customers.

Customer support quality 

Unfortunately, with online betting sites, things can go wrong from time to time. You might forget your login details, a payment might not be processed correctly, and a whole bunch of minor inconveniences could occur. That’s why a solid customer support network is important, and if a team is on hand 24/7, this is ideal.

Opening your account and playing

new betting sites


Choose a site and register

As we have stressed previously, there are a wide number of betting sites currently open to UK punters. With that being said, different sites have their own positives and negatives, which is why you must do your homework before choosing a site to register with. You may want to look into factors such as bonuses, payment methods, and what products are available to support this decision.

Deposit funds

Once you have registered with the site and you are all fired up, you will still need to deposit some funds so that you can make some bets. This rarely needs to be a huge amount as you can typically fund your account for just £5. If you're concerned about what methods you can use to do this, you will be pleased to know that new online bookmakers still support established payment methods like PayPal and MasterCard.

Claim your welcome offer and use it

Sometimes you can claim the welcome offer when signing up, although sometimes you will still need to claim it after signing in for the first time. Do make sure that you meet the requirements in order to make the most of the welcome offer, and if you need to make a wager first, then so be it. Whatever the welcome offer is that you are trying to claim, just be sure that you use it before it expires, after all, this is essentially free cash for you to use.

Explore the rest of the site 

You will no doubt be chomping at the bit to see what the rest of the site has in store after using your welcome bonus. Since you now have an active account, you may browse the site and use it as much as you like. If you are brand new to any site, we would encourage you to explore as many of the products as you can so that you get a feel for what you like, as well as what you might not like so much.

FAQs – extra information on recent bookmakers

What actually constitutes a new betting site?

A new betting site is one that has only been in operation for a few years in the UK market. To be perfectly honest, with how long gambling has been around in the UK, we would still classify a site to be new if it has been in operation for less than 5 years.

Can I trust new betting sites?

Well, providing that a site can show a betting license and that it uses further safety protocols on the site such as SSL encryption, there is no real reason not to trust a new betting site. The only exception would be if there is a major red flag that has cropped up online, but this is rarely the case.

Are the bonuses any different on new betting sites?

No, bonuses still operate in the same way on new betting sites as they do for an established site. Interestingly, bonuses can actually be larger on the new betting sites as they are trying to compete with bigger brands for your business.

Do all new betting sites have mobile apps?

Not all of them, no. However, the very best sites have usually spent the time and investment in developing a mobile app given the importance of it these days. If a mobile app isn't yet available, it is highly likely that you'll be able to access your account through a mobile site.

How is the customer support on these sites?

While the customer support will vary from site to site, we have to say that the customer support on new betting sites is generally quite good. You can usually reach out to the team through methods such as email, phone, phone and live chat.

Are these sites safe to use?

Providing their site displays a valid betting licence, this already takes care of the legal side of things. In addition to this, we like to look for sites that make use of SSL encryption, as well as extra firewalls to protect your data.

What kind of sports can I expect to be able to bet on?

Once again, this can vary greatly from site to site. Since you are using a UK based betting brand, however, it is fairly normal to see betting markets for sports such as football, horse racing, rugby, cricket, and tennis.

Are there other products on new betting sites besides sports?

Absolutely, you can often find alternative products such as bingo, poker, and even casino games at the very best sites. All of these can be accessed by creating just one account as well, which really does make things quite convenient.

Can I cash out sports bets on these sites?

Most of the top betting sites allow you to cash out your sports bets, although the actual value and generosity of these cashout options can vary. To see what your cash out is for any of your bets, you will need to navigate to the in-play section and see if an offer is on the cards.