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Leicester City enjoy successful #MyCityMyShirt event

The #MyCityMyShirt movement was launched by Fans for Diversity in 2021 and has been used to visually celebrate the cultural diversity that enriches the sport we all love.

This time it was Leicester City's turn to get involved, and it was reported to be a very successful event at the King Power Stadium.

Leicester City host #MyCityMyShirt event at King Power

King Power Stadium
The #MyCityMyShirt campaign was launched to celebrate cultural diversity within the sport. Photo by Icon Sport

What is the #MyCityMyShirt movement?

A subsidiary of the Fan for Diversity campaign, led by Anwar Uddin, the #MyCityMyShirt movement was started to celebrate football fans from all walks of life and visually represent different cultures in football.

The idea was originally put forward by photographer Yusuf Ismail, who took inspiration from his own experience as a football supporter. He explained: “The main motivation was that we felt as football fans from Cardiff we have never felt represented at the club. We wanted to give a voice to the BAME football fans community of Cardiff.

“This work sheds a light on the incredible diversity of Cardiff, and the rich cultural heritage that we possess.”

That was of course before the movement gained popularity and now many clubs from all over the country have got involved and created their own exhibitions – most recently being Leicester City of course.

A step in the right direction

A lot of work has been done within the sport over recent years to ensure that we, as a society and a fanbase, move towards normalising cultural diversity in football, and a lot of progress has already been made.

Campaigns such as this one especially, help to visualize those differences and ensure that people from different backgrounds feel as though they are adequately represented within the industry.

However, despite the progress that has already been made, there is of course plenty of work to still be done before true equality can be achieved. But, as more and more clubs create their own exhibitions for the movement, we will continue to make strides towards that common end goal.


Harry Dowsett

Freelance football writer with experience writing for multiple digital platforms, such as GIVEMESPORT. Recently graduated from Portsmouth University with a media studies degree - completing a dissertation on the evolution of sports journalism in the process. He has a love for Arsenal Football Club and a passion for football as a whole.

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