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William Hill Sign Up Offer 2023: Bet £10 Get £30 free bets

Let’s find out more about how to claim the William Hill sign-up offer for new UK players and the top reasons you should sign up with this bookmaker.

Bonus & Offers details
Bet £10 get £30

18+. Play Safe. From 00:01 on 18.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.


Expires on: 31-12-2023
Last check: 2 days ago

William Hill Sign Up Offer UK

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Sports T&CS KQC: 18+. Play Safe. From 00:01 on 18.10.2022. 4x £10 free bets. Free bets expire after 30 days. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #Ad
Casino T&Cs 18+. Play Safe. Opt in required. New customers to Casino page only. 1x per customer. Min. Buy in £10. Bonus value 100% of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with x35 wagering will be awarded after the Buy in Bonus is completed, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment method, currency, game restrictions and terms apply
Poker T&Cs 18+. Play Safe. Opt-in required. X1 per customer. New customers only, min first deposit/transfer £10 to poker account. Game restrictions and Terms Apply. Twister Discovery Pack: 1X tournament tickets total value of €6. 3x €1 Age of the Gods Twister, 3X €1 Twister. £100 Bonus Money: WHPoints to redeem Bonus (two stage redemption rate), expires in 45 days. Bonus Spins: x40 wagering. expires in 14 days, Max redemption £20. Terms Apply.
Bingo T&Cs 18+. Play Safe. Opt-in required. New UK customers only. 1x per customer. Min £10 stake on Bingo room games only. Max Bonus £50 with 5x Wagering. Bonus expires 72 hours from issue. Game, country, currency, player restrictions and terms apply

How to claim the sign up offer?

For you to claim the William Hill sign up offer, you must create an account first. It is straightforward, browse the William Hill official website on your mobile and go to the “Join” button at the top of the page. Follow these few steps to get started.

  1. Step 1 : Insert your details, including name, email, date of birth, and your phone number.
  2. Step 2 : Insert your username and password and answer the security question. Set your deposit limit.
  3. Step 3 : Click on the “Agree and Join” button. By clicking on the button, you agree to the privacy, as well as the terms and conditions of the site.

You should be aware that the promo code provided by William Hill is only good enough for helping a player to signal their intent towards receiving the bonus. In order to actually receive the bonus, a player has to make the required conditions like a minimum deposit figure within certain days after opening the account. Only then, a player will be credited with a bonus. The player should not just enter the William Hill promo code blindly expecting to receive a bonus.


Before you make any deposit, you must verify your account first. You will need to provide proof of identity by sending a color copy of your driving license, national ID, or passport. You must also prove your address or financial details by providing a bank statement or a utility bill like electricity, water, or council tax bill. After verifying your account, you can make your first deposit and claim the bonus depending on the bonus requirements.

William Hill Sports Betting Package

william hill app

As a new customer, you will receive a warm welcome at William Hill. The site offers you four free bets at £10 when you place a bet worth £10 and above on mobile only. You can use the free bets on any sports product on pre-match or live events. The free bets must be used within 30 days after claiming the offer. Any unused free bets after this period will be lost.

Deposits made through Neosurf, Paypal, Neteller, Paysafe, Skrill, Postpay, EcoPayz, or William Hill Plus Card do not qualify for the sign up offer. This offer is only available to new UK players over the age of 18 years. If you choose to claim this offer, you will not be eligible for any other sports sign up offer available at William Hill.

This bonus is available only to players who are above 18 years of age. The minimum stake of £10 has to be wagered on a selection that has odds of at least 1.50 or more. Once the user qualifies for the free bet, it will be given as 2 x £15 bets rather than as a single £30 bet. One should be aware that the free bets cannot be refunded or withdrawn. It can be used on all products on the sportsbook apart from lottery, pool, and tote.

Tips on getting the most from the William Hill sign up offer

Now that you are fully aware of how the sign up offer works and what it is, we’d like to discuss something else. And that something is how to really maximize the value of the William Hill sign up offer.

After all, it’s not overly complicated regarding qualifying for the offer. But it’s another thing to go out there and get the most from it. So on that note, let us share some tips on what you should be doing to get the most from the bonus.

Don’t waste the qualifying wager

Although this doesn’t relate to the free bets and what to do with them, it’s still an important part of the process. And since the minimum odds for this initial wager are set at 1.50, this links into our first tip. Because the minimum qualifying odds are 1.50, this means you don’t need to go too crazy on the qualifying bet. In fact, we encourage you not to do so! Remember, since you have to bet £10 to unlock the free bets, this isn’t exactly a chump change wager.

So there is no need to waste it. And we would advise you to bet on a market with odds as close to 1.50 as you can. This gives you the best possible chance of winning your first wager while unlocking the free bets. Of course, you should probably stick with a sport that you understand and follow too. This way you will no doubt have greater insight as to whether the market has fair odds and what the true chances of bagging a win might be.

Even if you have to back a market with odds slightly above this, that is still fine. But we’d avoid going too far beyond maybe 1.70!

First two free bets – shoot for conservative markets

As you’ll be able to see in the main terms and conditions of the William Hill sign up offer, free bets are not subject to minimum odd requirements. This is quite different from the requirements outlined for the qualifying wager above. So, this naturally creates a bit more flexibility in terms of how you choose to use your free bets. And with four of them at your disposal, you’ve got some added wiggle room when it comes to the markets that you go for.

What do we mean by this? Well, you’ve essentially got four chances to try and bag a win from this bonus. Failure to do that may make you feel like the bonus hasn’t been worth it. Then again, you would have enjoyed some sports betting entertainment without risking your own cash. But back to our point now, it’s important to at least try and get some kind of return from your free bets. So the best way to try and do that is to play things somewhat conservatively with two out of the four bets.

Obviously, everyone's interpretation of what conservative means will differ. For instance, you might think that a market with odds of 1.20-1.50 is conservative. Whereas another punter might deem a market with odds of 2.00-2.50 pretty conservative – you get the idea. But the reason that we suggest this is because these markets with lower odds have a better chance of pulling through, hence the odds that they are given.

Do note that nothing is guaranteed in the world of sports betting, however, so we still cannot promise a win if you follow this strategy. It’s just that by shooting for such markets, you can improve your chances (theoretically) of at least gaining something from the offer.

The second two free bets – shoot for larger returns

Okay, now that we’ve detailed how you should approach the first two bets, let’s move on to the second two free bets. After all, the William Hill sign up offer does involve four free bets. So if we only detailed the first two, we would have only covered 50% of the bonus as a whole. Of course, you’ve seen our recommendation on what should be done with the first two free bets. And as a reminder, this needs to be done to try and ensure that you do get a return from the bonus – or at least give yourself the best possible chance.

But let’s be honest, smaller payoffs don’t quite get the adrenaline pumping quite like the hunt for larger payouts. This brings us to the second tip, which is to use these free bet tokens for more speculative markets. For reference, the odds for your chosen markets here need to be much higher than the initial, conservative markets.

So for example, if your conservative figure was 1.50, these next two bets should probably have odds above 2.50, as an absolute minimum. 

You could also adjust these selections based on how the first two free bets perform. For instance, if both of your initial free bets resulted in a payout, you would’ve already realized a positive gain from the bonus. So this may spark an interest in pushing the boat out a little further by perhaps picking markets with odds above 3.00 or even 3.50.

With that said, you should still perform your own analysis for the market that you are considering.

And that’s because the odds still need to demonstrate perceived ‘value’. Basically, this means the odds should be up to or beyond your own interpretation of the potential outcome.

Take another punt with any winnings – optional

As we’ve stressed through the points raised above, the idea is to at least try and win something through the William Hill sign up offer. With that said, if you follow the previous tips, we believe you will give yourself the best chance possible of doing exactly that. But after you’ve used the free bets, what should you do with the winnings? This brings us to another tip that we’d like to suggest to maximize the value of the offer.

If you do manage to gain any returns from these free bets, why not take another punt on some markets that seem valuable? After all, the money might be sitting in your real money balance, but if you withdraw it, you’ll need to deposit again to make any wagers. Of course, this final tip is completely optional. That’s because each individual will have different intentions and objectives surrounding the William Hill sign up offer. If you claimed the offer for the sole objective of grabbing some wins and running off with the cash, then you may wish to withdraw the winnings.

But if you plan on using your William Hill account to make more bets, then we recommend keeping the funds available. In doing so, as stated previously, you won’t have to process any more deposits until the funds are emptied. And by choosing to wager the returns from the free bets, you can have more fun through your William Hill account. Not only that, but there is always the chance that you might score additional wins depending on how your bets perform.

Obviously, the final part is by no means a guarantee. However, if you don’t take a punt on any market after the offer, it is indeed a guarantee that you won’t win anything extra. 

Time your bonus for larger sporting events

As you’ve already seen in the terms and conditions of the welcome offer, free bets are valid for 30 days. This clearly gives you a month to assess what sporting markets to back and ultimately make your wagers. Compared with other leading bookmakers, this gives you a nice window of opportunity to find valuable markets. However, there is something else that we wish to highlight as part of our tips on the William Hill sign up offer.

If you can hold your excitement, we advise waiting for a major sporting event to pull the trigger with your free bet tokens. Of course, this can vary massively depending on what time of year you choose to register and claim the bonus. So rather than giving specific examples that may hold no merit in regard to your registration time, let us explain why this is a good thing to do instead. 

Basically, when big sporting events like a Champions League knockout game or a huge horse race like the Grand National come to pass, William Hill gets a little wild. Around the time of such prestigious sporting events, you will normally find a wider range of markets, better odds, and sometimes – there can be extra bonuses on offer relating to these events too. 

So as you’ve probably guessed, by holding out some free bet tokens for a big event, you can get far more value for your wagers. Keeping this in mind, it would be a good idea to hold out for an event relating to a sport that you follow too. This way you can combine the enhanced betting offerings with your knowledge of the sport to place some great value wagers.

Once again, just remember that your free bets are valid for 30 days.

Casino Spins

The William Hill casino welcome offer is among the best in the market.

The William Hill casino welcome offer is among the best in the market. New casino players receive a 100% match deposit bonus by making a first deposit of at least £10. The maximum bonus is £300, and the wagering requirement is 40 times the bonus money. To claim the bonus, you must ‘opt in’ to show that you agree with the terms and conditions of the offer.

This bonus expires after seven days from the day you claim it. You can only withdraw the bonus funds after meeting the wagering requirements. You can use the bonus to play all casino games except Football Rules, Wild Gambler, and Arctic Adventures. Only new UK players over 18 years are eligible for the offer.

Maximizing the value of the William Hill sign up offer for casino gaming

As you can see, the casino welcome bonus is quite different from the William Hill sign up offer for sports betting. In fact, it wouldn’t even be classed in the same category, mainly because it’s a different product altogether! However, just to clarify once again, you can redeem this deal in addition to the sports betting bonus. That’s because none of the William Hill sign-up deals is mutually exclusive – meaning that if you get one you won’t then lose out on the other. 

This is just one of a boatload of reasons to justify registering with William Hill and giving these deals a try. But much like the other products and promotions that we’ve discussed here, we’d like to also give you some tips on how to get the most from this offer. Check out the tips below to see how to do this:

Experiment with different games using the bonus

Although the William Hill casino doesn’t always get recognized with the same prestige as the sportsbook, it’s still a great product. And as detailed in the terms of the sign-up offer, you can get a maximum £300 bonus here. This is obviously a big help when getting started with the site, and it gives an opportunity to follow the advice given here.

With a bonus of £300 ready to roll, or less if you don’t deposit the full £300, you can test the waters with a bunch of different games. 

You could use the bonus to experiment with roulette, blackjack, or poker games under the ‘table games’ section. And you could use the funds on slots, jackpots, and many others too. Basically, you should try and spread the wealth here to see what games you like best.

Find games with a high RTP

People often associate RTP with video slots. But actually, RTP applies to all virtual casino games that operate through software. This includes table games like poker, blackjack, roulette, and others that we have mentioned previously. And because of this, you can use this part of the William Hill sign up offer to seek out high RTP games with the bonus funds. There is a very particular reason that we are suggesting this too. To understand it, however, you first need to know what RTP means.

RTP is a term used in casino gaming that stands for ‘return to player’. It is an indicator of what percentage of player spending is distributed back to the player in the form of winnings. For example, if you see a casino game with a 98% RTP, this means that 98% of money taken in is paid back to the players. The remaining 2% will go back to the casino, which is how they profit from such games in the first place. The catch is that this RTP operates for all player spending – not just your individual spends. This ties into our tip on finding games with a high RTP.

By seeking out such games, there is a much better chance that you will be on the receiving end of consistent wins. Of course, anything that you do win with bonus funds is technically 100% profit. That’s because any losing funds aren’t actually losses from your real money account. Losses will simply take funds away from the bonus value, making any winnings a guaranteed positive return. So if you were to find a game with an RTP of 98%, as an example, there is a good chance that you’ll reap some rewards from the bonus.

With this said, everyone’s individual experience will vary.

Test strategies with certain casino games

Given that the William Hill sign up offer can add as much as £300 to your bonus balance, you’ve got a fair old pool of bonus cash in which to use for top games. This we have already expressed through the description of the bonus itself as well as some of the recommendations above. However, another thing you may wish to consider when applying the bonus is to test certain strategies on different casino games. Really, we are referencing table games here rather than slots where there is no real strategy to use.

Let’s take a game like blackjack as an example. This is one of the oldest table games in existence, and people have devised all kinds of strategies over the years to spin the odds in their favor. You can read about many of these strategies online, and believe it or not, blackjack does have a bit of a ‘playbook’ as well. But rather than testing various strategies and building on your skills with a real money balance, why not do so with your bonus cash?

This way you can see what is working for you and what isn’t, and you will likely become a more knowledgeable player as a result of doing so. Of course, blackjack isn’t the only game where you can play around with different strategies either. You can apply this recommendation to things like craps, baccarat, poker, and even roulette. All of these games are listed by William Hill and available to be enjoyed through the offer.

For full clarity and disclosure, however, this tip does not mean that you are guaranteed to win any cash. It is merely a recommendation to learn the game at a higher level and test different strategies that you can use in an ‘attempt’ to perform better at the tables. 

Bingo Room Offers

william hill free bingo

If you are a bingo fan, you will have an incredible gaming experience at William Hill. As a new customer, you are eligible for a £25 welcome bonus when you spend at least £5 on selected bingo rooms. You must click on the ‘opt in’ button to claim this offer. You can play on any of the games in these bingo rooms; Bingo Bowls, Bargain Basement, Bogof, Day at the Races, Community Room, Lunch Club, Time out Tavern, Late Lounge, Willy’s Den Variety, Zoom, and Willy’s Winners. You must claim the bonus within 14 days after registration. The wagering requirement is four times the bonus money.

Besides this offer, you can get 20 free bingo spins when you stake £10 and above. This offer is only available on the Strolling Staxx Cubic Fruits. You can claim the offer by clicking on the ‘Get free spins button’. Any unused spins will be lost after 72 hours. The wagering requirement is 20 times the winnings from the free spins. The promotion may end if your bonus amount goes below £0.15 and all winnings are added to your bonus balance. The offer is available to new casino punters only.

Premium tips on what to do with the William Hill sign up offer for Bingo

Since we are working our way through the multitude of sign-up offers at William Hill, we now arrive at the bingo welcome bonus. Details of the bonus are obviously shared above. But as a reminder, you can score £50 in bingo bonus funds after meeting the £5 spend threshold as a newbie. Theoretically, that’s a massive 1000% boost on the original value of your wager on eligible bingo games. So if you think of the William Hill sign up offer in these terms, the bingo bonus is actually one of the best on the entire platform.

Needless to say, such an offer is well worth claiming. And we say this even if you have never experimented with online bingo before. In case you haven’t, the bingo offerings at William Hill will give you an introduction in spectacular fashion. These guys have games around the clock, multiple variations like 90 and 75 ball, and there are real cash prizes to be won. But that’s for you to discover after you’ve redeemed the bonus.

Speaking of the bonus, let us now share our top tips on getting the most from it:

Experiment with as many games as possible

This may seem obvious, but you’d be surprised how many newbies find a game that they like and stick with it. Yet with such a hefty bonus available, which allows you to purchase a ton of bingo tickets, who not test as many games as you can? Sure, the chances are good that you’ll find a bingo game that you like not long after joining.

However, if you test as many games as possible, there’s every chance that you’ll find a series of games that you love. And since you can get the tickets for free, why not check them all out?

Mix up games based on the number of participants

Did you know that with online bingo games, the number of participants isn’t fixed? That’s right – you could find a game with just 5 or 10 players depending on what time of day or night you are playing. However, you might also find games that have hundreds if not thousands of players involved. There actually isn’t a cap on the maximum number of players that can be involved with a game. So how does this relate to the William Hill sign up offer for bingo?

Well, it actually relates quite closely to how you should be thinking of the bonus. We say this in terms of which games you might like to try based on the number of players involved. Simply put, if you can look for games that aren’t entertaining hundreds of players, you have a better shot at claiming a prize. This is theoretical, of course, but the numbers are more in your favour if you look at games with fewer participants. And if you think about it, this makes perfect sense. 

Say that there were 20 players involved in a game that you are looking to play. This game would naturally have a lower cash prize than a game with 100 participants. But there is a benefit to maybe entering these games vs the others. With 20 players involved, you theoretically have a 1 in 20 or a 5% chance of scoring a prize. Of course, if there are even fewer players than this, your chances go up.

However, if there is a game with 100 players, you then have a 1 in 100 chance of claiming a prize. This translates to a 1% chance of winning a cash prize, which isn’t great. So if you can mix up the games based on participants, we’d advise doing so.

Poker Sign Up offer

poker offers

The welcome poker offer at William Hill is also appealing. If you are a new punter, you receive a maximum of £100 plus free ten spins. You should deposit at least £10 or transfer from the principal balance if you already have an account. You can use the bonus to play on selected poker bonus spin games. The bonus money expires in 45 days while the free spins expire in 14 days. The wagering requirement for the free spins is 40 times the winnings from the spins.

You will also receive three tickets each at £1 to play on Twister Sit and Go Tournaments plus other three similar tickets to play on the Age of the Gods Twister Tournaments. The offer is only accessible by new UK poker players with 18 years and above.

How to make the most of the William Hill sign up offer for poker

Although we’ve detailed the poker welcome offer last, this doesn’t put the offer in bottom place for the quality of bonuses. In fact, as you’ve read through the information contained above, this is still a formidable offer. The fact that new customers can secure up to a £100 bonus for poker gaming is simply awesome. And it’s important not to disregard the smaller, twister entries part of this offer. While yes, these only total £6, twister tournaments can actually lead to some whopping prizes. 

Since you’ll then be ready to rock and roll with these free tokens, you won’t have anything to lose by entering either. However, we don’t want to focus too much on the actual value of this bonus for the time being. In fact, we want to tell you how to get the most enjoyment and the most benefits from securing this welcome bonus. We’ve done this for all of the other William Hill sign up offer incentives, so why not do it for poker as well?

On that note, we advise that you read through the various bits of advice shared below.

Explore the full scope of poker variations

William Hill has a serious range of poker games on the site. Like others that offer such services, the site has branched out to cover the interests of all gamers. That’s why you will notice poker options for Omaha, Texas Hold’em, and many others. Yet these are simply different forms of poker. William Hill has taken things a step further by allowing you to compete in different ways too. 

Pay close attention and you’ll see a blend of tournaments, cash tables, special weekly/monthly events, and so much more.

Best Reasons Why You Should Sign Up with William Hill

william hill logo

In addition to the incredible sign up offers, William Hill has other features that attract players to join the platform. Below are some of the attractive features of the William Hill betting site.

User-Friendly Website

A single glance at William Hill’s website makes you know there will be no dull moments when you sign up. The site has great features, including a new section of statistics that allows its customers to do some analysis on the bets they want to make.

It is increasingly relevant because the website provides some unpopular sports; hence this section acts as a guide to you.

The website has a straightforward yet extremely effective design. It doesn’t look cluttered at any point, and navigation is not a problem. If blue is your favorite color, you’ll feel at home because that’ sit’s the dominant color. The performance of the website is excellent, and everything loads pretty fast. The speed is the same for both desktop and mobile versions.

At the right top of the main page, there are relevant links that you can use to sign in or register with William Hill. When you forget the specifics of your username or password, simply click on ‘Lost your login details? ‘. You will receive help within a few minutes. Below is an essential section with links to all the different sections of the William Hill site, including Sportsbook, Casino, Scratchcards, Live Casino, Bingo, Virtual Games, and Poker.

Under sports, there is a full list of the sports offered by the website, and you can just click on your favorite and place your bets. Below are links to the web’s essential components, such as the promotional page, in-play schedule, Live Streaming, in-play betting, radio/podcasts with plenty of daily analysis broadcast. When you click on other sections of the site such as the casino, poker, and bingo, you will see all the games and the available promotions. The overall website design is perfect.

Wide Range of Betting Options

William Hill sportsbook provides its punters with a variety of events to bet on. The odds are accessible from across the globe on live events all day long. You will spend your morning playing on events in Australia and Asia. You can then plan for many European competitions in the afternoon, such as Irish and UK horse racing. There are also USA sports like American Football, Basketball, Tennis, and Ice-Hockey. The less popular sports are also available, including Darts, GAA Hurling, Snooker, and more. Specials like politics and TV shows are also available.

The William Hill live betting section makes your gaming experience even more exciting. There are plenty of markets you can play here. The odds keep changing depending on the events. It is possible to watch some events through the live streaming feature.

The casino also has a wide selection of games with all casino games categories available. The slots selection is dominant, while others like blackjacks and roulette are well represented. The live casino is also impressive, with plenty of games to play. Bingo and poker also have a decent selection of games besides attractive bonuses and promotions.

High Level of Security and Safety

William Hill has licenses by the Great Britain Gambling Commission as well as the Gibraltar Government. It means that the site has met all the requirements of online gaming. The security and safety of players are among the top priorities of this site. William Hill uses the new 128-SSL encryption to enhance the maximum security of the players’ personal and financial information. All systems and products are regularly tested by professionals to enhance transparency and fairness.

Besides, William Hill takes into account the importance of responsible gambling and a comprehensive section about this accessible at the bottom of the page. The platform stresses that players should view gaming as an enjoyment. Before you start playing here, you must prove that you are over 18 years. William Hill partners with well-known organizations such as Gamcare and Gamblers Anonymous to ensure that punters exercise responsible gaming. If need be, you can use the self-exclusion policy that helps you stay away from gaming for a specific period.

Additionally, William Hill offers you a variety of safe and reliable payment options to help you easily carry out your transactions. All financial transactions are kept safe from access by third parties. The overall William Hill security is excellent, and UK players should feel safe to register and play.

Overall platform reputation

William Hill is one of the most recognized betting brands operating within the UK. That much is clear if you start to look at the actual number of members that this site currently entertains. However, there is another element to highlight here besides the fact that William Hill is a huge betting brand. Because of this member base and customer following, potential users should interpret this in the form of trust and reliability. 

This is completely different from the appeal of the William Hill sign up offer that we’ve run through elsewhere. Of course, any site could pump out a generous welcome bonus to suck new punters in. But only the very best will maintain these customers for an extended period of time, which is something that William Hill definitely does. And if you do choose to register with William Hill after reading all of this information, we have a feeling that you may also be a long-term member.

This all comes down to the quality of the site and the general offerings that are seen after signing up. However, to stress once again, it’s the reputation of William Hill that should make you feel more comfortable with the decision to register. At the same time, it goes without saying that William Hill operates under an official UKGC license. 

As you can also see from the other sections, William Hill makes use of the latest security features to keep this huge member base safe too.

Quality of odds for top sports

There are certain bookmakers in the game that tend to offer better odds than the rest. Of course, William Hill is one of such bookmakers. However, this tends to be particularly obvious when you wager on William Hill’s most popular sports. And when looking through the whole sportsbook, the sports that demonstrate the best odds seem to relate to horse racing, boxing, football, as well as tennis. Note that this isn’t a comprehensive list – it just details the sports where William Hill creates great odds on average.

How do we know that the odds are great for these sports? Well, we have run many comparisons with other mainstream bookmakers in the UK for the same competitions covered. We found that William Hill is always up to scratch with the odds offered, and that they regularly go beyond the price seen elsewhere. This can also be true for markets that you choose to bet on with the William Hill sign up offer. It just depends on which markets you look at, how big the event in question is, and a few other factors also have an impact too.

Of course, you’ve also got the ‘odds boosts’ that William Hill whips up for many major events as well. Naturally, if you stick with these markets, you can rest assured that the price seen is pretty great. However, odds boosts aren’t always an option for the markets that you might be wanting to bet on.

Range of existing player promotions

We’ve obviously covered the William Hill sign up offer to death at this point. However, we need to stick with the subject of bonuses to highlight one of the other key sign-up reasons. As you’ve seen, it’s possible to score plenty of free bets as a new customer with this site. Yet the rewards don’t end there, not one bit. Sticking with the sportsbook promotions, William Hill are huge fans of dishing out incentives to loyal punters. In fact, regardless of the time that you are reading this, we bet there are several sports betting promotions open for you to claim.

You can observe these by signing into your account and hitting up the promotions section. With that said, by nature, reload offers don’t stick around quite as long as new player promotions. So while the William Hill registration bonus is fixed for the moment, the reload promotions are constantly on the move. However, what we can tell you is that William Hill loves to offer promotions including singular free bets, extra place incentives (horse racing only), accumulator boosts, and even money-back offers. These variations of bonuses are typically distributed among the 30+ sports that William Hill covers.

Therefore, no matter what sports you love to wager on, there’s a fair chance that you can snag an offer that relates to them with William Hill. But to stress once again, we recommend checking in to see what the exact deals are at any point in time.

Mobile Betting Options

One can enjoy the William Hill platform from their mobile devices thanks to external support for this feature. Due to the growing need for mobile betting solutions, it is not a surprise that operators are turning towards the mobile apps and mobile site for providing an alternate for their players. William Hill is no different with apps available for the two popular phone operating systems – Android and iOS. The betting options are available directly from these apps. Alternatively, the player can also decide to go with the mobile site, which is very similar in feel to the app. Yet, it does not carry the need to install files. In other words, one will be able to use the William Hill mobile site from the word go just like the desktop site. Some of the various functions supported by the mobile platforms include being able to check on the latest markets, odds, place the bets, manage the accounts, and more.

Company Overview – a bookmaker you can trust

William Hill is one of the most successful and reputable bookies in the United Kingdom. Not only that but it is also one of its oldest, having been around since 1934!

The company operates pretty much around the globe and employs over 17,000 people.

Deposit options at William Hill

Deposit Method
Minimum Deposit
Processing time

Apple Pay 

apple pay logo

Credit Cards are not accepted




Monzo/Revolut Banksrevolut logomonzo logo







Withdrawal methods at William Hill

Withdrawal Method
Minimum Withdrawal
Processing time

Debit Cards

visa mastercard logo

Credit Cards are not accepted


Up to 48 hours

Apple Pay 

apple pay logo

Credit Cards are not accepted



Up to 48 hours





Up to 24 hours 

Major competitions to wager on

We’ve briefly run through the sports that William Hill covers previously. However, there are certain competitions in these sports that William Hill definitely pays special attention to. By ‘special attention’, we mean that William Hill generally starts to excel in a range of important areas linked to betting for these sports.

This may include things like a better range of markets, more competitive odds, and even tailored bonuses – separate from the William Hill sign up offer, of course. So by investigating the sports that we’ve labeled in this section, you are setting yourself up for a pretty valuable betting experience with William Hill.

Anyway, you are no doubt eager to learn about the major competitions covered at William Hill where the site excels, so here they are:

Major competitions

⚽ Champions League

If you follow football, you will be very familiar with the Champions League. This is the one they all want to win, at least from a domestic club perspective. The Champions League tends to begin in Autumn and it concludes at the end of May or in early June, most of the time. And since it covers a relatively vast time frame, you can usually lock in your William Hill sign up offer and bet on this competition!

And while we’ve given you the time frame for the competition here, there are different betting markets to observe at different stages of the competition. For example, the Champions League always starts out in the group stages. So while you can bet on the individual games, you also get a chance to wager on things like the outcome of each group. This can relate to group winners, second place, and others.

🏉 Six Nations

The Six Nations is a hugely popular tournament for rugby. It’s full of great action, national pride, and some pretty awesome betting opportunities at William Hill. You can bet on individual matches for this one, make live bets, or perform futures bets. It’s completely up to you, but this is not a tournament you want to miss.

With that said, the Six Nations is a tournament that is played on an annual basis. So you get to bet on this sporting event far more frequently than others on this list. This might not relate directly to the William Hill sign up offer unless you register around the time of the event, but it’s still a major event that all William Hill customers can check out. As for exact timings, the Six Nations usually starts at the beginning of February (the first weekend) and ends in the first part of March (first or second weekend most commonly).

And as you’ve no doubt guessed from the name, the Six Nations is a competition that involves six teams. Currently, the six teams are England, France, Italy, Ireland, Scotland, and Wales. The event is played as just one round-robin group, and each team plays the other teams in the group just one time. Much like other sporting competitions, the standings are determined through the points accumulated for wins and/or draws. Zero points are awarded for a loss, which is obviously the worst-case scenario for any team in the competition.

🏀 NBA Championships

Here in the UK, basketball isn’t necessarily a sport that carries national interests. However, the NBA league in North America is still one of the biggest and most exciting sports leagues in the world. And when the season comes to a close, the post-season playoffs begin. This is a time where William Hill comes up with all kinds of bonuses. You can usually live stream the action too because the NBA doesn’t have any exclusive broadcasting rights in the UK!

Not only that, but the post-season games are some of the most exciting sporting events you can possibly tune in for. The best teams in the NBA go up against one another in a best-of-7 series, and the victors advance to the next round. Ultimately, there will be one NBA champion each season, and you can wager on all of these games at William Hill.

🎾 Grand Slam tennis

This is the highest level of tennis for both male and female competitions. You’ve got Wimbledon, the US Open, Australian Open, and French Open to shoot for here. Each tournament has hundreds of matches to wager on too! In terms of what time of year you need to tune in for these tournaments, there are some specifics to share with you. First up on the Grand Slam calendar is the Australian Open in January, played in Melbourne. Next in line is the French Open which tends to be played at the end of May / early June. This competition is played in Paris, and it is the only Grand Slam of the year that is played on clay.

Following closely from the French Open we have Wimbledon - the only one of these four majors that are played on grass. As for the timing of the tournament, this is usually played at the very end of June / early July. And last but by no means least, we come to the rowdiest of the Grand Slam events. As you’ve seen already, this is the US Open. This final Grand Slam usually begins at the back end of August and runs through until early / mid-September. Also, in case you were curious, you can use the William Hill sign up offer for these tournaments.

🐎 UK and Irish horse racing

As we’ve mentioned previously, William Hill is a specialist in the world of horse racing betting. Therefore, as you’d imagine, it is a good idea to check out the major horse races that William Hill covers when you get a chance. There are many prestigious events held within the UK and Ireland each and every year. And prime examples include events like the Grand National, Cheltenham Festival, Epsom Derby, as well as the Irish Grand National.

Prior to any of these events, William Hill will always have a selection of ante-post markets for you to look at. In addition, the site sometimes has specialty bets, as well as the standard place, show, and each-way options as the races draw closer.

⚽ Premier League Football

Come on - was there any chance that the Premier League wasn’t going to make an appearance on this list? Since this is the top tier of English football, and given the sheer obsession with football in the UK, this is definitely one of the top competitions to wager on. And just to confirm, you may use the William Hill sign up offer for Premier League betting. Should you redeem the offer in the middle of the Premier League session, you’ll have a ton of matches to wager on too.

This is true whether you are looking at wagering on mid-week football or weekend football. As for the actual market depth for Premier League matches, William Hill regularly creates several hundred betting markets for you to wager on. Not all of them will be eligible for betting on with your free bet tokens, however, the vast majority of them will be. And another exciting element of betting on the Premier League is that William Hill regularly pumps up the prices of the various markets.

So if you find a market where the odds have been boosted, and it’s a market that applies to the William Hill sign up offer, you are really in business! But just to stay on the safe side, make sure you check to see if the free bet box appears once you’ve added the market to your bet slip. If it does, you can apply one of the free bet tokens to the market as normal. However, if it doesn’t, it is likely that you’ll need to look at a different market if you wish to use a free bet token.

And in case you needed any reminder, the Premier League tends to run from August through to May each season.

🥊 Heavyweight boxing

If you’ve tuned in for a few of the heavyweight bouts in the past, you may have noticed William Hill’s name alongside the ring. That’s because William Hill actually sponsors many of these major boxing fights. This is true regardless of whether the fight takes place in the United Kingdom or overseas, in places such as Las Vegas. And what this means for the William Hill sign up offer is that you can use it to wager on these epic events. Whether you choose to do so with all of your free bet tokens or not, however, is a choice we shall leave in your hands.

But what we will say about this particular style of sporting event is that it rarely disappoints. William Hill creates outright markets before the fighters even enter their pre-fight training camps. This is actually where you tend to get the best odds if shooting for a moneyline bet. Yet when the fight draws closer, you will start to see betting options for the method of knockout, round-by-round betting, what round the fight will end in, and more.

Whenever you get big names entering the ring, William Hill might even entertain more promotions and betting markets too. For that reason, we suggest opting in for marketing or turning on push notifications from the app to stay ahead of the game. And if you were really feeling adventurous, you can hang tight to make use of the live markets created for boxing at William Hill.

Given the nature of the beast, if a few impressive punches land at the right times, things can turn on a dime. This is when odds can swing rapidly and bets displaying huge value can come to the forefront.

So no matter what time of year you decide to join William Hill, there’s a good chance that you’ll have a string of NBA games to possibly wager on.

Key Features offered by William Hill

Obviously, you are fully aware that William Hill has a great range of bonuses if you’ve read all of the information shared above. However, while this is all well and good, it doesn’t show that William Hill is actually an excellent bookmaker when it comes to key features too. So if we look beyond the William Hill sign up offer and the individual reload bonuses for different products, we will see that there are a ton of great features to use in the sportsbook. Note that we’ve chosen to focus on the sportsbook for this particular section as it is the most relevant product to follow on from earlier.

It’s important to also mention that when we say ‘key features’, we mean anything that enhances your betting experience with the bookmaker. That’s why you will see an overview of features like live streaming, cashouts, in-play betting, ‘your odds’ betting markets, and more. Each and every one of these features boost the quality of your betting experience with William Hill in some way, shape, or form. For example, streaming gives you the chance of watching live events through your betting account. 

Live betting lets you wager on games that are currently being played. Cashouts give you a chance of ending your wager early and taking whatever profit is offered to you. And the benefits of these features go on and on. Of course, you must be registered with William Hill before you can enjoy any of these benefits mind you. 

Anyway – let’s break these features down right now:

Key Features

📺 Live Streaming

The punter in the UK can always add excitement to their betting portfolio by bringing in the option of watching events using the bookmaker. William Hill was one of the front-runners when it comes to introducing the live streaming features. Over the years, the brand has been able to perfect the same. Now, it manages to provide a live streaming section where most of the top matches – in almost every sport – is available to stream. It does not cost anything to watch these streams – unless a punter wants to stream horse and greyhound races. A punter will be able to watch the streams as long as they maintain a positive balance in the account. Since this is effectively a free feature, this is a strong reason to consider joining with William Hill.

🎫 In-play Betting

An innovative betting product that has been brought to the fore by William Hill is in-play betting, which makes use of the live streaming feature and others to allow punters to bet on events that are taking place at the moment. The live betting option brings a whole new dimension to the world of betting on sports events, as the dynamic pricing can lead to better returns. Furthermore, the punter also stays on top of their bet by keeping track of the events that take place in the sport. The punter is also assisted to a great degree by William Hill in this section, as users get numerous statistics and other data that would be relevant for better bets.

💵 Cash Out

William Hill has brought together a feature known as ‘Cash Out’ which allows a punter to exercise their ability to come out of a bet even before it gets settled. This feature can be used by a punter in situations where they see their selection going on the opposite direction. Rather than incur the entire stake as a loss, punters can come out of the bet with a smaller loss. At the same time, if the position chosen with a punter is in a great spot, they can choose to book partial profits. This is certainly a game changer in the world of online sports betting.

🎟️ Your Odds

As you’ve already seen above, the William Hill sign up offer must be used for fixed price markets. But once you’ve burned through the offer, you can get a little more adventurous with this feature. Basically, you can request a bet from William Hill, and this is known as ‘your odds’. There is no guarantee that the request will be accepted, but it’s worth a shot. And to be fair to William Hill, they are pretty open and flexible concerning what requests they honour.

This is a way to create your own betting market effectively, which is completely separate from a tool such as a bet builder.

⚡ Flash Odds

If you are someone who has their finger on the pulse, flash odds should be right up your street. These are specified markets that William Hill picks and then boosts for a limited amount of time. This can sometimes be very quick indeed, which is why they have the ‘flash odds’ description.

If you are quick enough, you can lock in a wager on these handpicked markets. And since the odds are much better than you might typically find, the subsequent returns are significantly better too - if the bet wins, of course.

Contact William Hill Customer Support

Call or Text

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1 - 800 - 522 - 4700

Chat available 


On their website 


Visit the William Hill customer support page

FAQs about William Hill

Q: Is William Hill Legit?

A: Yes! William Hill is fully licensed by the Great Britain Gambling Commission as well as the Gibraltar Government. It means that the site has met all the requirements of online gaming.

Q: Is it safe to register and play at William Hill?

A: Very safe, William Hill uses the new 128-SSL encryption to enhance the maximum security of the players’ personal and financial information. The site also ensures transparency and fairness of their offers through regular testing of systems and products by professionals.

Q: How will I use my free bet?

A: You will be able to use your free bet once you have met the requirements of claiming it. It will be credited to your account, and you can select it to place your bets as usual.

Q: Can I claim the sign up offers more than once?

A: No, each player is entitled to only one sign up offer in each category. Players with more that than one account may be disqualified from accessing the sign up offers.

Q: Are there other offers available at William Hill?

A: Absolutely! William Hills keeps the players entertained by offering regular bonuses and promotions to boost their gaming.

Q: Can I play on my mobile?

A: Yes, you can choose to download the mobile app for Android and iOS devices or play directly on the mobile-friendly website version.

Q: Is there a cash-out feature at William Hill?

A: Yes! William hill allows you to cash-out out on live events if you feel that your bet is going against our expectations.

William Hill Pros and Cons


Ultra competitive odds


Sportsbook not as wide as some competitors


Great sign up bonuses

Not many offers available for existing customers

Seamless experience on the William Hill App


Desktop user experience could be enhanced



William Hill Sign Up Offer Review

The overall William Hill sign up offers is reasonable and meets the industry requirements. The casino, bingo and poker sign up offers are reasonably competitive in the market. However, the sports betting offer is a bit low compared to other leading bookmakers in the UK. The best thing is that besides the welcome bonus, the bookmaker offers other regular and attractive bonuses and promotions. The wagering requirements are fair, and all new players can quickly meet them. With a wide range of betting options and guaranteed security, William Hill is an incredible betting site for UK players.