The William Hill sign up offer is £30 in free bets in May 2026. After placing your first qualifying bet of £10 on any sportsbook market, you'll receive the free bets, divided up as 3 x £10 for sports.
| William Hill sign up offers | Bonus details | Sign up to claim |
|---|---|---|
| William Hill sports offer | Bet £10, get £30 in free bets | Claim offer |
| William Hill Vegas | Stake £10, get 200 free spins | Claim offer |
Bet £10, get £30 in free bets: #Ad • 18+ • Play safe • Deposit £10+, then place a minimum £10 single cash bet at odds of 1/2 (1.5) or greater on any sportsbook market (excluding Virtuals). Get £30 in free bets (3 x £10) after settlement. Free bets expire in 7 days, are non-withdrawable and must be used in full (£10 each). One per customer. Promotion runs until 31.12.26. Full T&Cs apply. www.gambleaware.org. • Further terms apply • www.gambleaware.org
Stake £10, get 200 free spins: #Ad • 18+ • Play safe • New UK online customers only using promo code BBS200. Opt in required. Deposit & wager min £10 to claim 200 free spins at 10p per spin to be use on Big Bass Splash. 1x per customer. Free spins expire 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted • Full T&Cs apply • www.gambleaware.org
William Hill sports offer details – get £30 in free bets
New UK customers can claim £30 in free bets by depositing and betting £10 on any sportsbook market (excluding virtuals) through the William Hill website or iOS/Android app.
Once your £10 qualifying bet settles at minimum odds of 1/2 (1.5), three £10 free bet tokens land in your account, each valid for 7 days. Free bets must be used in full and cannot be cashed out. The promotion is live until the end of 2026.
William Hill previously offered £40 in free bets, but that deal is no longer live. If you have been searching for “William Hill bet 10 get 40,” the current offer delivers £30 in three equal tokens.
| Pros | Cons |
|---|---|
| £30 in free bets for a £10 stake | Offer decreased from £40 free bets to £30 |
| Low qualifying odds threshold of 1/2 | 7-day expiry on free bets |
| Three separate £10 tokens give you some flexibility | Single cash bets only |
William Hill Vegas casino offer details – get 200 free spins
At William Hill Vegas, new UK players can claim 200 free spins on Big Bass Splash by depositing and staking £10. Opt in before placing your stake.
The spins are worth 10p each and expire 72 hours after being credited. Maximum winnings from the spins are capped at £30.
| Pros | Cons |
|---|---|
| £40 in free bets for £10 stake (400% bonus) | Excludes PayPal, PayPal, Apple Pay deposits |
| Low qualifying odds requirement (1/2) | Short 7-day expiry on free bets |
| Four separate £10 bets for flexibility |
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2025%2F12%2Fimage.png "William Hill sign up offer: Get £30 in free bets in May 2026 1")
How to register & claim the William Hill sign-up offer
The William Hill sports betting sign-up offer is, without a doubt, one of the best deals for punters around. With this in mind, you need to know how to claim it for yourself.
Step 1 – Go to the William Hill site via the links on this page
Click the “Claim offer” button at the top of this page to go directly to the William Hill official website
Step 2 – Click the “Join here” button
Tap on the “Join here” button on the page, as shown below:
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F04%2Fimage-4.png "William Hill sign up offer: Get £30 in free bets in May 2026 2")
Step 3 – Fill in your details
Enter your personal details, including name, date of birth, email, mobile number, and postcode. Create your username, password, and security question. Set deposit limits and marketing preferences.
Enter promo code R30 in the promotional code field to qualify for the £30 free bets bonus. Click “Agree and Join” to complete registration.
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2025%2F12%2Fimage-3.png "William Hill sign up offer: Get £30 in free bets in May 2026 3")
Step 4 – Verify your account
UK law requires identity verification before gambling. Provide proof of identity (driving licence, passport, or national ID) and proof of address (bank statement or utility bill under 3 months old).
Submit documents via live chat or the document uploader. Verification takes up to 2 days.
Step 5 – Make your first deposit & qualifying bet
Deposit at least £10. Visa and Mastercard debit cards are your safest option here; deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are all excluded from the welcome offer.
Place a single £10 cash bet on any sportsbook market at odds of 1/2 or greater, excluding virtual markets. Your £30 in free bets (3 x £10) will be credited once the qualifying bet settles, regardless of the outcome.
Step 6 – Receive your free bets
You then have seven days to use your three £10 free bets. Each must be placed in full on any sport, excluding virtual markets. Select your event, add it to the betting slip, choose “use free bet” from the bonus tab and place your wager.
Terms and conditions of the William Hill sign-up offer
William Hill sets a handful of conditions you need to meet to claim the welcome bonus. These are the main points from the small print.
| Requirement | Details |
|---|---|
| Age and location | Must be 18+ and UK resident |
| Household limit | One offer per household |
| Deposit method | Use Visa or Mastercard debit card. PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and William Hill Plus Cards excluded |
| Minimum odds | 1/2 (1.5) or greater |
| Platform | William Hill website or iOS/Android mobile app |
| Qualifying bet type | Singles (Trixies & Lucky 15s don't qualify) |
| Excluded markets | Virtual sports not eligible |
| Offer expiry | Promotion runs until 31 December 2026 |
Existing customer offers at William Hill this week
The welcome offer is only the entry point. William Hill runs a rolling set of promotions for existing customers that refreshes throughout the week. The current lineup in late May 2026 covers price boosts across sport and racing, acca enhancements, a free-to-play World Cup game and outright markets for the tournament.
| Offer | What you get |
|---|---|
| 15+ Extra Places | Extra each-way places across today's racing meetings |
| Football Acca Boost | Up to 100% boost on 90 Mins, 2 Up, BTTS or Over/Under Goals football accas |
| Racing Bet Builder Boost | 25% winnings boost on any Racing Bet Builder |
| Impact Sub | On goalscorer markets, your bet transfers to the substitute at the original price if your player is taken off without scoring |
| Final One Standing (WC26 Edition) | Free-to-play World Cup elimination game with a £250,000 prize pool; enter free by Saturday 13 June |
| Best Odds Guarantee | BOG available on UK and Irish horse racing |
The table above covers the standing promotions that run throughout the week. Daily price boosts, including Epic Boosts, Price Boosts and boosted accas, are detailed below.
Current odds boost and acca offers – 30 May 2026
William Hill runs three types of daily price boosts: Epic Boosts (the most aggressive enhancements on flagship events), Price Boosts (more modest but available across a wider range of sports and markets) and boosted accas (pre-built accumulators at enhanced odds, now including doubles and trebles). Most single-event boosts require no opt-in; the enhanced price is already in the bet slip at the point of placement. Acca boosts are calculated and credited once the bet settles.
Today's Epic Boosts:
| Bet | Boosted price | Original price |
|---|---|---|
| Luke Littler to win Premier League Darts (Thu 28 May, 8:20pm) | 5/4 | 4/5 |
| Sweet William to win at Sandown (Thu 28 May, 7:12pm) | EVS | 4/6 |
Today's Price Boosts:
| Bet | Boosted price | Original price |
|---|---|---|
| Robert MacIntyre Top 10 Finish for Charles Schwab Challenge | 7/2 | 5/2 |
| Ann Li, Amanda Anisimova & Naomi Osaka All To Win the Women's French Open | 5/4 | 11/10 |
Today's football acca boosts:
| Selection | Boosted price | Original price |
|---|---|---|
| Palmeiras, Boca Juniors & Cruzeiro all to win and 3+ goals in each match | 8/1 | 15/2 |
| Rep of Ireland & Casa Pia both to win and 3+ goals in each match | 12/1 | 11/1 |
| Rep of Ireland, Palmeiras & Boca Juniors all to win by 2+ goals | 12/1 | 11/1 |
| Rep of Ireland, Septemvri Sofia & Wieczysta Krakow to win | 4/1 | 7/2 |
| Over 1 goal in all of Thursday's 6 Kazakhstan Premier League matches | 11/2 | 5/1 |
| Over 1 goal in all of Thursday's 3 Egyptian Premier League matches | 11/4 | 5/2 |
Prices were live on 30 May 2026 and are subject to change.
Pro tips for using your William Hill sign-up bonus
To get the most out of your William Hill sign-up offer, use these expert strategies:
- Stick to sports you know
- Target odds between 1.50 – 1.70 (safe but profitable)
- Verify market eligibility in William Hill terms
- Choose the right markets for your free bets
- Time your free bets to use on the event of your choice
- Use all four William Hill free bets within the 7-day window
I'd suggest keeping one of your free bets for a World Cup group-stage match in June. The odds on major national team fixtures are generally fair, and there will be dozens of games to choose from.
Ben Sunny, in-house Football Ground Guide editor & fact-checker
William Hill withdrawal and deposit options
William Hill covers a wide range of payment methods for UK customers. Deposits go through instantly on most options and the bookmaker does not charge additional fees, though your bank may apply its own charges on some transactions.
| Payment method | Deposit min | Deposit max | Deposit time | Withdrawal min | Withdrawal max | Withdrawal time |
|---|---|---|---|---|---|---|
| Debit cards (Visa, Mastercard, Maestro) | £5 | £99,000 | Instant | £5 | £33,000 | 1–3 working days |
| Visa Fast Funds | £5 | £99,000 | Instant | £5 | £33,000 | Up to 4 hours |
| PayPal | £10 | £5,500 | Instant | £10 | £5,500 | Up to 24 hours |
| Skrill | £10 | £80,000 | Instant | £5 | £80,000 | Same day |
| Neteller | £10 | £25,000 | Instant | £5 | £25,000 | Up to 24 hours |
| ecoPayz | £10 | £8,400 | Instant | £5 | £300,000 | Same day |
| Apple Pay | £5 | £99,000 | Instant | £10 | £5,000 | Up to 24 hours |
| Google Pay | £10 | £5,000 | Instant | N/A | N/A | N/A |
| Paysafecard | £10 | £200 | Instant | N/A | N/A | N/A |
| Bank transfer | £25 | £100,000 | 3–5 days | £25 | £100,000 | 3–5 working days |
| William Hill CashDirect | N/A | N/A | N/A | £10 | £5,000 | Immediate (in-shop) |
Several of the most popular e-wallets are excluded from the sports welcome offer. PayPal, Skrill, Neteller, ecoPayz, Apple Pay, Neosurf, Paysafe, Kalibra/Postpay and WH PLUS Card can't be used to qualify for the £30 free bets. Use a Visa or Mastercard debit card for your first deposit if you want the bonus.
For day-to-day account use once the offer has been claimed, all of those methods work normally. Full limits and processing times below.
William Hill sports betting markets & features overview
William Hill covers 30+ sports and runs thousands of daily markets. Football leads with 120+ leagues and 700+ markets on top Premier League fixtures. Horse racing covers every UK and Irish meeting plus the major international festivals.
| Sports | Coverage |
|---|---|
| Football | 120+ leagues, 700+ markets on top Premier League games |
| Horse racing | Every UK and Irish meeting, plus Cheltenham, the Grand National, and major US/Australian races |
| Tennis | Grand Slams, ATP, WTA, plus depth at Challenger/ITF level |
| US sports | Golf, boxing, darts, snooker, esports, and political specials |
| Cricket and rugby | Internationals, domestic leagues and both rugby codes |
| Other | Golf, boxing, darts, snooker, esports, political specials |
What unique betting features are available on William Hill to enhance the experience?
Beyond the markets, a handful of product features are worth knowing about:
| Feature | What it does |
|---|---|
| Acca Freedom | Daily choice to boost odds on 3+ selections or insure 5+ selections (stake back as a free bet up to £20 if one leg loses) |
| Bet builder | Stack goals, corners and cards from a single match into one bet |
| In-play betting | 100+ live markets across thousands of monthly fixtures, with match trackers in the bet slip |
| Live streaming | Free on most events with a funded account; UK and Irish horse racing especially strong |
| Impact Sub | On goalscorer markets, your bet transfers to the replacement at the original price if your player is taken off without scoring |
| Cash Out | Close a bet early to bank profit or limit losses; works on singles, accas and bet builders |
| Final One Standing | Free-to-play elimination game; the current WC26 edition has a £250,000 prize pool |
| #YourOdds | Request custom bets that are not on the standard market list |
| BOG and Top Price Guarantee | Best Odds Guaranteed on horse racing (day of race) and Top Price Guarantee on Premier League favourites |
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F04%2Fimage-3.png "William Hill sign up offer: Get £30 in free bets in May 2026 4")
William Hill and the World Cup 2026
The World Cup starts on 11 June 2026 with fixtures across the United States, Canada and Mexico. William Hill already has the full range of tournament markets open, from outright winner to top goalscorer, golden glove and player with most assists.
Current outright winner odds on William Hill (subject to change):
| Team | Odds |
|---|---|
| France | 9/2 |
| Spain | 9/2 |
| England | 6/1 |
| Brazil | 8/1 |
| Argentina | 9/1 |
| Portugal | 10/1 |
France and Spain are joint-favourites; England are third at 6/1. The group stage, which kicks off on 12 June, is the natural spot to deploy welcome free bets if you want competitive odds across a range of fixtures before the knockout rounds.
The Final One Standing World Cup Edition is also worth noting for existing customers – it is a free-to-play elimination game with a £250,000 prize pool, open to enter until Saturday 13 June.
Alternatives to William Hill's sign-up offer
When you're weighing up welcome offers, the big UK brands are the natural benchmark. Here are the current new customer bonuses side by side. For a broader comparison, our guide to the best free bet offers ranks the top options currently available to UK players.
| Bookmaker | Bonus value | Min deposit/bet | Qualifying odds | Free bet expiry |
|---|---|---|---|---|
| William Hill | £40 in free bets | £10 | 1/2 (1.5+) | 7 days |
| Bet365 | £30 in free bets | £10 | 1/5 (1.2+) | 7 days |
| Bet442 | £20 in free bets | £20 | Evens (2.0+) | 7 days |
| AK Bets | Up to £100 in free bets (25% profit boost) | Treble or Up, 3+ selections | Evens (2.0+) | T&Cs apply |
There's no single “best” sign up offer. Each bookie has its own angle, and the right one depends on what you want out of it.
William Hill offers vs bet365 offer
Both offers currently sit at £30 in free bets for a £10 qualifying bet. The bet365 sign up offer has a lower qualifying odds floor at 1/5 (1.2+), which is easier to clear on a short-priced favourite but will return less on the qualifying bet itself. William Hill asks for 1/2 (1.5+), a slightly higher bar, though the structure is otherwise almost identical.
William Hill offer vs Bet442 offer
The Bet442 sign up offer gives £20 in free bets in exchange for a £20 qualifying bet at odds of 2.00 or greater. The stake is higher and the total bonus lower, but the split across a £10 standard free bet and two £5 Combo Free Bets suits punters who prefer building multi-leg bets. Free bets expire 7 days from credit, the same window as William Hill.
William Hill offer vs AK Bets offer
Rather than a fixed free bet pot, AK Bets sign up offer boosts the profit on your first Treble or higher (minimum 3 selections) by 25%, with the bonus paid up to £100. The ceiling is considerably higher than William Hill's £30, but the mechanic is built around accumulator punters and will not suit those who prefer single-event bets.
William Hill promo code – do you need one?
The William Hill promo code is applied automatically when clicking any of the links on this page, so there's no need to enter one. The current William Hill welcome offer requires promo code R30, entered during account registration.
A lot of punters still search for promo code G40, which was attached to the previous offer of £40 in free bets. That offer has ended. The active deal is £30, and it runs until 31 December 2026.
When you click the links on this page, the promo code is typically pre-filled in the registration form. Double-check the field before completing sign-up.
Is there a William Hill no-deposit bonus?
William Hill does run a no-deposit bonus, but not on the sportsbook. The sports welcome offer is bet £10, get £40 in free bets, so it needs a £10 deposit to trigger.
On the casino side, William Hill Vegas signs you up with an opt-in no-deposit bonus worth up to £20 to play Vault Cracker Megaways. To see how this compares, our free bets no deposit guide highlights the strongest options available right now.
| Issue | Solution |
|---|---|
| Document upload rejected | Take clear photos showing all four corners of your ID and proof of address. Partially obscured corners are the most common reason for rejection. |
| Promo code not applied | Enter R30 during registration, before completing sign-up. The code cannot be applied after the account has been created. |
| Bonus not received | Check that your qualifying bet has settled, that the odds were 1/2 or greater and that your deposit came from an eligible payment method (Visa or Mastercard debit card). |
| Payment method excluded | Only Visa or Mastercard debit card deposits qualify for the welcome offer. All e-wallets, Apple Pay, Paysafe, Neosurf and WH PLUS Card are excluded. |
If none of the above resolves the issue, William Hill's support team is available via live chat.
Security & responsible gambling
William Hill holds a licence from the UK Gambling Commission (account number: 39225) and the Gibraltar Gambling Commissioner. For customers in Great Britain, Northern Ireland, Jersey and Gibraltar, the site is operated by WHG (International) Limited, registered in Gibraltar at Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA. WHG (International) Limited is a wholly owned subsidiary of evoke PLC, listed on the London Stock Exchange.
The site is encrypted to protect your personal and financial information. The William Hill Sports Betting app has a 4.7-star rating on the App Store from over 194,000 ratings (as of May 2026). The app is developed by WHG (International) Limited and is free to download.
William Hill partners with responsible gambling organisations, including:
- GambleAware
- Gambling Commission
- GamStop
- MGA
- IBAS
Tools to manage your gambling, including deposit limits, reality checks and self-exclusion, are accessible via the Safer Gambling page.
William Hill FAQs
The current offer is £30 in free bets (3 x £10). New UK customers deposit £10 and place a single £10 cash bet at odds of 1/2 or greater on any sportsbook market, excluding virtual sports. The free bets are credited once the qualifying bet settles.
The current offer is available on both the William Hill website (williamhill.com) and the iOS and Android apps. The previous offer required a mobile device; that restriction no longer applies.
New UK online customers can claim 200 free spins on Big Bass Splash by entering promo code BBS200 at registration, opting in, then depositing and staking £10. Spins are worth 10p each, expire 72 hours from issue and carry a maximum redemption of £30 from winnings. Apple Pay, PayPal and Paysafe deposits do not qualify.
The William Hill 60 free bets offer was a previous promotion that is no longer available. This older welcome bonus gave new customers £60 in free bets when they signed up and placed a qualifying bet. William Hill has since replaced this with the current £40 in free bets offer (4 x £10), which requires a £10 qualifying bet at odds of 1/2 or greater. The new offer has lower value but maintains simpler terms and the same 7-day expiry period. If you’re searching for the William Hill bet £10 get £60 free bets promotion, this has been discontinued and replaced with the G40 promo code offer.
Free bets expire 7 days from the date they are credited to your account. Each £10 token must be placed in full; partial use is not possible.
Your William Hill qualifying bet must be £10 minimum at odds of 1/2 (1.5) or greater on any sports market except virtuals. The bet must be a single cash bet – accumulators and system bets don’t qualify. The bet can win or lose – you’ll still receive your free bets once it settles.
The William Hill promo code 2026 is G40. Enter this code during registration to unlock the £40 free bet welcome offer.
Yes, the William Hill app download is available for iOS and Android, and you can claim your welcome bonus through the mobile app exactly the same as the desktop site. Many punters prefer the app for its convenience and live betting features.
No, free bets cannot be withdrawn directly. However, any winnings from successful free bets become withdrawable cash immediately.