William Hill sign up offer: Get £60 in free bets & bonuses in April 2025

William Hill offers a generous £60 bonus for new UK and Irish customers who bet £10 on horse racing. There are also alternative sign-up offers for sports, casino, poker, and bingo fans. Here’s what they entail:

Here’s a breakdown of each offer and how to claim them.

Horse Racing Offer – Bet £10, Get £60 in Free Bets

The horse racing sign-up bonus gives you £60 in free bets when you place a £10 bet on horse racing.  This is split into £40 free bets for sports (delivered as 4 x £10 denominations) and a £20 Vegas bonus for selected casino games. This is one of the largest welcome bonuses available for UK horse racing bettors.

• Eligibility: New UK & Irish customers, 18+
• Excluded payment methods: PayPal, NETELLER, Skrill
• How to claim: Deposit & bet £10 on a horse racing market (minimum odds 1/2 or 1.5).
• Wagering requirements: 30x wagering on Vegas Bonus; no wagering on sports free bets.
• Bonus expiry: Sports free bets expire in 7 days, Vegas bonus expires in 72 hours.

Sports Welcome Offer – Bet £10, Get £30 in Free Bets

If you’re all about the action in sports, this is for you. Place a £10 bet (odds 1/2 or higher), and you’ll get £30 in free bets (credited as 3 x £10 free bets) to use across various sports markets.

• Eligibility: New UK & Irish players, 18+
• Excluded payment methods: PayPal, NETELLER, Skrill
• How to claim: Deposit & bet £10 on any sports market (minimum odds 1/2 or 1.5, excludes virtual sports)
• Bonus details: £30 in free bets
• Wagering requirements: None
• Bonus expiry: Free bets expire in 7 days

A flexible and straightforward offer for sports enthusiasts to try out William Hill’s extensive betting markets.

Casino Welcome Offer – Stake £10, Get 100 Free Spins

The main casino welcome offer is where you deposit and play £10 to receive 100 free spins on selected slot games.

• Eligibility: New UK players who deposit and stake at least £10
• How to claim: Deposit & stake £10 on eligible casino games
• Bonus details: 100 free spins on selected slot games
• Wagering requirements: 30x wagering on winnings from the free spins
• Bonus expiry: Free spins must be used within 72 hours

Poker Welcome Offer – Get £100 Bonus

Poker players, this one’s for you! Deposit £10 in your William Hill poker account, and get up to £100 in bonus funds.

• Eligibility: New UK poker players who deposit & transfer at least £10 into their poker account
• How to claim: Deposit & transfer £10 into your William Hill Poker account
• Bonus details: Up to £100 in bonus funds, including Twister Discovery Pack tickets
• Wagering requirements: Varies based on the type of bonus received
• Bonus expiry: Bonus validity varies based on poker promotions

This offer is ideal for poker enthusiasts who want to explore tournaments and cash games with extra funds.

Bingo Welcome Offer – Stake £10, Get 100 Free Spins

Bingo fans can walk away with 100 free spins after an original stake of £10 in William Hill’s bingo rooms. It’s a win-win for those who love mixing bingo with slots.

• Eligibility: New UK bingo players who deposit & stake at least £10 in bingo rooms.
• How to claim: Stake £10 in William Hill Bingo rooms.
• Wagering requirements: None.
• Bonus expiry: Free spins must be used within 72 hours.

This is a great way to enjoy bingo and slots in one deal.

The William Hill sign-up offers have good variety and value. The deals are flexible, with easy-to-understand terms and plenty of betting options.

The William Hill sports betting sign-up offer is, without a doubt, one of the best deals for punters around. With this in mind, you will want to know how you can claim it for yourself. Here’s everything you need to know.

Step 1 – Create your William Hill account

1. Visit the William Hill site or download the mobile app, which is available for iOS and Android devices.
2. Once you are in the site, click the “Join” button at the top of the page to begin the registration process.
3. Begin by selecting your title before entering your first and last name. On the same page, you will need to provide your date of birth, email address, and mobile number. Finally, the system will ask for your postcode, which it will use to find your home address.
4. On the next page, you will be asked to create a username and password as well as set a security question and answer that you will need to remember. From there, set your deposit limits, if any, and confirm your marketing preferences. There is an optional William Hill promo code of T60 that you can enter if you wish. All you need to do now click on the green “Agree and Join” button and your account will have been created.

Step 2 – Verify your account

Before you can enjoy your new William Hill account, you will need to verify it as per UK law which decrees that all online gambling businesses must ask bettors to prove their age and identity before they can gamble. This means that you will be asked to provide proof of identity by sending a copy of your full or provisional driving licence, national ID or a valid passport.

You will also be required to prove your home address which must match the address you provided when you registered. This can be done by sharing a bank statement or utility bill that is less than three months old such as an electricity, water or council tax bill. If you are paperless and receive e-bills, then you will need to export these into a downloadable document.

Once you are ready, you can submit your documents securely via either the live chat service or the direct document uploader. The verification process should take no more than two days to complete.

Step 3 – Make your first deposit & qualifying bet

1. Now that your new William Hill account is up and running, you can claim your welcome bonus. To start, click on the deposit button, which is in the top right corner of the site next to your account icon.
2. Although there is a strong list of payment methods, you can only use a Visa or Mastercard debit card to claim the deal, so make sure you choose one of these options. Enter an amount to the deposit of at least £10.00 and enter your debit card details. Click on the green “Deposit” button to confirm the transaction, and your funds will be in the account instantly.
3. Place a wager of £10 or more on the sportsbook on any selection with odds of 1/2 or greater. Regardless of whether or not your opening bet wins, you will still receive your free bets as soon as the qualifying bet has been settled. You have seven days to use them.
4. You will receive four £10 William Hill free bets plus a £20 William Hill Vegas bonus.

Step 4 – Receive your free bets

Now, you have your four £10 free bets, you have seven days to use them up. Each bet must be placed in full, but you can choose any sport or sports that you like. It should go without saying, that you should stick to the sports you know best to give yourself the best possible chance of success.

Decide on the sport you want to place your free bet on before finding the relevant event. William Hill is a very user friendly online betting site so it won’t be hard to find a list of available betting markets with their prices displayed.

Make your selection by tapping on the displayed odds and it will be added to your betting slip automatically. From there, click on the bonus tab and choose the “use free bet” option. The bet will then be placed via the free bet balance and will now be live.

Terms & conditions of the William Hill sign-up offer

William Hill states in its terms and conditions a few stipulations that you need to adhere to in order to claim the welcome bonus.

Below, I have listed some of the standout points from the small print.

• You must be over 18 years of age and reside in the UK
• This offer can only be claimed once per household
• Your first deposit must be made using a Visa or Mastercard debit card. Deposits made using PayPal, Neosurf, Paysafe, Nuvei, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and William Hill Plus Cards are not eligible for this promotion
• The odds of your £10 qualifying bet need to be at least 1/2
• This opening bet must be placed within seven days of registration

To get the most out of your William Hill sign-up offer, use these expert strategies:

Avoid these mistakes with your qualifying bet

• Stick to a sport you know
• Ideal odds range: 1.50 – 1.70 (safe but profitable)
• Double-check terms & conditions to avoid ineligible markets

Choose the right markets for your free bets

• Low-risk strategy: Bet on low-odds markets (1.50 – 1.80) to secure a return
• Balanced approach: Combine safe bets with one higher-odds bet (2.50 – 3.50)
• Accumulator strategy: Use free bets on a multi-leg Acca for higher payouts

Time your free bets right

• Use free bets on major events (Champions League, Grand National) for better odds
• Avoid midweek, low-profile games with limited options
• Verifying your account can take up to 48 hours, so you should plan for this if you want to bet on an upcoming football match

Take another punt with any winnings

Finally, if you win after using the free bets from the William Hill sign-up offer, keep that money in your account and take another punt using your winnings.

Beyond the great range of bonuses, there are compelling reasons to sign up with William Hill. Here’s an enhanced overview of key bookmaker features to boost your betting experience.

Live streaming & in-play betting

William Hill excels in live betting with comprehensive coverage across major sports. The platform displays dynamic odds that update in real-time, supported by detailed statistics to inform your decisions. Their live streaming service covers numerous events, particularly strong in UK and Irish horse racing with Extra Places on selected races. Most streams are free to watch, though horse and greyhound races may require a qualifying bet.

Impact Sub

William Hill’s innovative Impact Sub feature applies to pre-match and in-play football betting markets. If your selected player is substituted without scoring, your bet transfers to their replacement at the original price.

This applies to first goalscorer, anytime goalscorer, and last goalscorer markets, keeping your bet alive even after substitutions. For example, if you back Bernardo Silva to score and he’s subbed off without scoring, your bet transfers to Jack Grealish (his replacement), maintaining your chances of winning.

Cash Out

William Hill has introduced a feature known as ‘Cash Out,’ which allows punters to exercise their ability to withdraw from a bet even before it gets settled. Punters can use this feature in situations where they see their selection going in the opposite direction. Rather than incurring the entire stake as a loss, punters can withdraw from the bet with a smaller loss.

At the same time, if the position chosen with a punter is in a great spot, they can choose to book partial profits. This is a game-changer for online sports betting.

Your Odds

The #YourOdds feature lets you request custom bets that aren’t in the standard markets. Additionally, William Hill partners with sporting ambassadors who provide expert picks for various sports, including darts, cricket, and horse racing, giving you insider perspectives to inform your betting strategy.

Best Odds & Top Price Guaranteed

Horse racing fans can enjoy the ‘BOG’ feature, which means that if your horse wins and the SP is bigger, you’re paid out at the larger price. This only applies on the day of the race and not on ante-post bets, so always make sure you check the terms.

As for football fans, William Hill maintains competitive odds with their Top Price Guarantee on Premier League betting favourites.

As well as the William Hill sign up offer, the brand also regularly advertises lots of features and promotions for existing customers to use.

At any given point, several sports betting promotions are listed on their main site and app. Check the ‘promotions’ section for more info on each one, and remember to check the key terms and conditions.

Stat Attack & Free Predictions

For football enthusiasts, William Hill offers Stat Attack, a free prediction game where you can win up to £20 to use on Bet Builder markets. This promotion includes one free entry per customer per round, with free bets expiring after seven days and exclusively available for online Football Bet Builder markets.

Football Acca Winnings Boost

This is a promo that is often available, something you can opt into and choose to use. An Acca Boost can increase the odds on a football accumulator, as long as it contains four or more selections.

The level of the odds boost can change depending on the bet. Look at this in the Hills’ promotions section and full details are there. We recommend using it only when you have four or more teams you like anyway, rather than forcing it to gain a winnings boost.

Bet Builder Winnings Boost

Bet builders are extremely popular for major football games. On selected events, you can create your bet builder as normal and then get the odds or winnings boosted by William Hill.

You may need to opt in, so keep an eye out for that. If a winnings boost is offered on your game, it will be displayed once you click into the event and build your selections. Remember to satisfy any minimum selection terms, etc.

2 Up

The 2 Up promo means that, when you’ve backed a football team, all you need is for them to go two goals up. As soon as they do, your bet is paid out as a winner regardless of the final result.

It’s important to remember that this feature is available on pre-match selections. You cannot load a live game and use this.

Extra Places

Another for horse racing fans here. If you fancy an each-way bet, always check for extra places first.

Most races offer this. Within the race and potential bets, extra places have their own section. Click in there to get four places instead of three, maybe even more. You will take a small decrease in the odds but get yourself some insurance should your horse finish further back than first thought.

An ever-changing variety of casino offers

• Monthly Magic £100k: A bingo promotion with a £100k prize pool available in the Monthly Magic room at 21:00 (UK time). Top tickets purchased from the main balance, maximum 100 tickets per player.
• Free Weekly Bingo: One hour of free bingo games weekly in the “On The House” room between 20:00-21:00 UK time.
• Free Hour of Bingo: One hour of free bingo in The Champagne Lounge between 20:00-21:00 UK time.

Choosing the right bookmaker bonus can make a significant difference in your betting experience. Below, we compare William Hill’s £60 sign-up offer with competing bookmakers like Betfred, 10bet, and NetBet, breaking it down by bonus amount, wagering requirements, and best use cases.

UK Bonuses Comparison

William Hill’s £60 bonus is the largest, but it’s split between £40 in free sports bets and £20 in casino funds, while the Betfred £50 offer is simpler and more straightforward. NetBet offers the smallest bonus at £20 in free bets, but the original deposit is the smallest too.

• Betfred and NetBet offer the most user-friendly terms—no wagering requirements on free bets
• William Hill’s sports free bets have no wagering, but the Vegas bonus requires 30x wagering
• 10bet’s 8x wagering makes it harder to extract full value

William Hill provides quick and easy ways to get help. My favourite method is the Live Chat feature, which is available all hours of the day for immediate assistance. Simply open the chat window and explain your concerns in detail. You’ll be connected with a real operator who can help answer your questions and solve your problems.

Other ways to get help are the FAQ section, social media, and by phonecall. See the details:

• Twitter/X: Message @WillHillHelp from 08:00–23:00 GMT for quick support.
• Phone: 0800 085 6296

William Hill holds licenses from the Great Britain Gambling Commission and the Gibraltar Gambling Commissioner, as shown in Image 3. For customers in Great Britain, Northern Ireland, Jersey and Gibraltar, the site is operated by WHG (International) Limited, registered in Gibraltar at Suite 6/7/01 Europort, Europort Road, Gibraltar, GX11 1AA.

For customers outside these regions, the site is operated by William Hill Global PLC, registered in Malta with registration number C96298 and operating under Malta Gaming Authority license MGA/CRP/121/2006-05.

The company employs 128-SSL encryption to protect players’ personal and financial information. William Hill partners with responsible gambling organisations including:

• GambleAware
• Gambling Commission
• GamStop
• MGA
• IBAS
• CrimeStoppers

As stated on their site, “Underage gambling is an offence. Gaming can be harmful if it is not controlled. William Hill is committed to helping you to gamble safely.” The company provides tools to promote safer gambling, accessible via their Safer Gambling page.

I find the current sign-up offers at William Hill quite reasonable, putting them in competition with some of the top bookies in the UK. In the sportsbook, you essentially get a 600% bonus to your stake. Plus, the bookmaker provides various regular and appealing welcome offers, bonuses and promotions. The wagering requirements are fair, and as a new player, I could easily tick all the boxes.

With an extensive range of betting options, a user-friendly site, and top security features, William Hill is an incredible betting site for UK players. I recommend giving it a try.