William Hill sign up offer: Get £40 in free bets in 2025

William Hill offers a generous £40 bonus for new UK customers who bet £10 on sports betting. There are also alternative sign-up offers for football, horse racing, casino fans. Here’s what they entail:

• Bet £10, Get £40 in free bets: #Ad • 18+ • Play Safe • New UK customers using promo code G40. Online only. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. full T&Cs apply • www.gambleaware.org
• Bet £10, Get £30 in free bets: #Ad • 18+ • Play Safe • From 00:01 on 18.10.2022.  £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets) • Further terms apply • www.gambleaware.org
• Stake £10, Get 200 Free Spins: #Ad • 18+ • Play Safe • New UK online customers only using promo code BBS200. Opt in required. Deposit & wager min £10 to claim 200 free spins at 10p per spin to be use on Big Bass Splash. 1x per customer. Free spins expires 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted • Full T&Cs apply • www.gambleaware.org

Here’s a breakdown of each offer and how to claim them.

Football/Horse racing offer – bet £10, get £40 in free bets

• Eligibility: New UK customers, 18+
• How to claim: Deposit & bet £10 on any sportsbook market (minimum odds 1/2 or 1.5), excluding virtual markets.
• Bonus details: £40 in free bets (credited as 4 x £10 free bets)
• Wagering requirements: None on sports free bets
• Bonus expiry: Sports free bets expire in 7 days
• Promo code: G40

Football offer – bet £10, get £30 in free bets

If you’re all about football action, this alternative offer gives you £30 in free bets (credited as 3 x £10 free bets) when you place a £10 bet.

• Eligibility: New UK & Irish players, 18+
• How to claim: Deposit & bet £10 on any sports market (excludes virtual sports)
• Bonus details: £30 in free bets
• Wagering requirements: None

A flexible and straightforward offer for sports enthusiasts to try out William Hill’s extensive betting markets.

Vegas welcome offer – stake £10, get 200 free spins

The main casino welcome offer is where you deposit and play £10 to receive 200 free spins on Big Bass Splash.

• Eligibility: New UK players only who deposit and stake at least £10
• How to claim: Sign up with promo code BBS200, opt in, deposit £10, then stake £10 on Big Bass Splash
• Bonus details: 200 free spins at 10p per spin on Big Bass Splash only
• Maximum winnings: £30 maximum redeemable amount from free spins winnings
• Bonus expiry: Free spins must be used within 72 hours
• Additional requirement: Must refresh the game to claim free spins

The William Hill sign-up offers have good variety and value. The deals are flexible, with easy-to-understand terms and plenty of betting options.

William Hill states in its terms and conditions a few stipulations that you need to adhere to in order to claim the welcome bonus.

Below, I have listed some of the standout points from the small print.

• You must be over 18 years of age and reside in the UK
• This offer can only be claimed once per household
• Your first deposit must be made using a Visa or Mastercard debit card. Deposits made using
• PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and William Hill Plus Cards are not eligible for this promotion
• The odds of your £10 qualifying bet need to be at least 1/2
• You must use promo code G40 when registering (for the £40 offers)
• Your qualifying bet must be a single cash bet, not an accumulator or system bet
• Virtual sports markets are excluded from qualifying bets

Many punters search for William Hill promo codes expecting exclusive bonuses, but here’s the honest answer: you do need a promo code to claim the best William Hill new customer offer available in July 2025.

The current William Hill sign up offer delivers £40 in bonuses when you register using promo code G40 and place your qualifying bet. The code is essential for bonus eligibility for new UK customers.

How to use the G40 promo code?

The “G40” code is essential during registration to unlock the £40 in sports free bets (4 x £10). Without this code, you won’t be eligible for the welcome bonus. Enter G40 in the promo code field when creating your account.

While William Hill occasionally releases event-specific promo codes during major sporting events like the World Cup or Cheltenham Festival, the standard £40 welcome bonus with code G40 delivers 400% value on your initial stake. Simply register with code G40, deposit £10 via debit card, place your qualifying bet and your bonus arrives automatically when the bet settles.

The William Hill sports betting sign-up offer is, without a doubt, one of the best deals for punters around. With this in mind, you will want to know how you can claim it for yourself. Here’s everything you need to know.

Step 1 – create your William Hill account

Visit the William Hill website or download the mobile app (iOS/Android). Click “Join” to begin registration.

Enter your personal details including name, date of birth, email, mobile number, and postcode. Create your username, password, and security question. Set deposit limits and marketing preferences. Enter promo code G40 (if it’s not already applied) in the promotional code field to be eligible for the £40 welcome bonus. Click “Agree and Join” to complete registration.

William Hill app bonus: mobile vs desktop registration

Both platforms offer the same sign-up process and bonus. Choose based on preference – mobile registration is slightly faster, while desktop offers a larger screen for entering details.

Step 2 – verify your account

UK law requires identity verification before gambling. Provide proof of identity (driving licence, passport, or national ID) and proof of address (bank statement or utility bill under 3 months old). Submit documents via live chat or the document uploader. Verification takes up to 2 days.

Step 3 – make your first deposit & qualifying bet

Click the deposit button and choose Visa or Mastercard debit card only. PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are excluded. Deposit at least £10.

Place a single £10+ cash bet on any sportsbook market with odds of 1/2 or greater (excluding virtual markets). Your £40 in free bets (4 x £10) will be credited once the qualifying bet settles, regardless of outcome.

Step 4 – receive your free bets

You have seven days to use your four £10 free bets. Each must be placed in full on any sport, excluding virtual markets. Select your event, add it to your betting slip, choose “use free bet” from the bonus tab, and place your wager.

Day 1 after registering and placing your qualifying bet:

• Account verification: Takes up to 48 hours – plan ahead for upcoming matches
• Qualifying bet settlement: William Hill free bets arrive automatically once your bet settles
• Results don’t matter: Your William Hill welcome bonus arrives regardless of win/loss

Days 2-7, your William Hill new customer offer activates:

• Four £10 free bets credited to your account automatically (totalling £40)
• 7-day expiry timer starts – use all free bets before they expire
• Explore betting markets: Access William Hill’s full sportsbook range
• Regular promotions available: Enhanced odds and ongoing offers become accessible

To get the most out of your William Hill sign-up offer, use these expert strategies:

Avoid these mistakes with your qualifying bet

• Stick to sports you know
• Target odds between 1.50 – 1.70 (safe but profitable)
• Verify market eligibility in William Hill terms

Choose the right markets for your free bets

• Low-risk strategy: Back both players in a close tennis match using separate £10 William Hill free bets to guarantee returns
• Balanced approach: Combine safe bets (1.50-1.80) with one higher-odds selection (2.50-3.50)
• High-risk strategy: Use free bets on accumulators for maximum potential payouts

Time your free bets right

• Target major events (Champions League, Grand National) for better odds
• Avoid midweek, low-profile games with limited markets
• Use all four William Hill free bets within the 7-day window

Beyond the great range of bonuses, there are compelling reasons to sign up with William Hill. Here’s an enhanced overview of key bookmaker features to boost your betting experience.

Live streaming & in-play betting

William Hill excels in live betting with comprehensive coverage across major sports. The platform displays dynamic odds that update in real-time, supported by detailed statistics to inform your decisions. Their live streaming service covers numerous events, particularly strong in UK and Irish horse racing with Extra Places on selected races. Most streams are free to watch, though horse and greyhound races may require a qualifying bet.

Impact sub

William Hill’s innovative Impact Sub feature applies to pre-match and in-play football betting markets. If your selected player is substituted without scoring, your bet transfers to their replacement at the original price.

This applies to first goalscorer, anytime goalscorer, and last goalscorer markets, keeping your bet alive even after substitutions. For example, if you back Bernardo Silva to score and he’s subbed off without scoring, your bet transfers to Jack Grealish (his replacement), maintaining your chances of winning.

Cash out

William Hill has introduced a feature known as ‘Cash Out,’ which allows punters to exercise their ability to withdraw from a bet even before it gets settled. Punters can use this feature in situations where they see their selection going in the opposite direction. Rather than incurring the entire stake as a loss, punters can withdraw from the bet with a smaller loss.

At the same time, if the position chosen with a punter is in a great spot, they can choose to book partial profits. This is a game-changer for online sports betting.

Your odds

The #YourOdds feature lets you request custom bets that aren’t in the standard markets. Additionally, William Hill partners with sporting ambassadors who provide expert picks for various sports, including darts, cricket, and horse racing, giving you insider perspectives to inform your betting strategy.

Best odds & top price guaranteed

Horse racing fans can enjoy the ‘BOG’ feature, which means that if your horse wins and the SP is bigger, you’re paid out at the larger price. This only applies on the day of the race and not on ante-post bets, so always make sure you check the terms.

As for football fans, William Hill maintains competitive odds with their Top Price Guarantee on Premier League betting favourites.

Withdrawing and depositing money at William Hill is fast, secure, and user-friendly. Whether adding funds to place a quick bet or cashing out your winnings, the bookmaker offers a wide range of trusted payment methods to suit every preference.

Deposits are typically processed instantly and come with no additional fees. Popular options include debit cards, PayPal, Skrill, and Apple Pay. On the withdrawal side, methods like Visa Fast Funds and e-wallets ensure you can access your winnings quickly, sometimes in just a few hours. Processing times, limits, and availability vary by method, so it’s important to choose the one that best fits your needs.

When searching for the perfect new customer offer, punters naturally compare the biggest names in British betting. We’ve analysed the current welcome bonuses to help you choose where to place your first bet.

UK new customer bonuses breakdown & comparison

William Hill takes the crown for total value with their £40 new customer offer. Bet365 and Paddy Power both offer straightforward £30 in free bets with no complications.

Which offer suits your betting style?

Choose William Hill if you want maximum bonus value. The £40 sports free bets have no wagering requirements, making them excellent value for sports punters.

Choose Bet365 if you prefer flexibility with their lower 1/5 minimum odds requirement and excellent live streaming service. Their straightforward approach suits newcomers perfectly.

Choose Paddy Power if you want simple £30 free bets without any casino element, plus access to their regular enhanced odds promotions.

All three exclude certain payment methods like PayPal from bonus eligibility, so check before depositing. William Hill delivers the best headline value, but Bet365 and Paddy Power offer cleaner terms that many punters prefer.

At Football Ground Guide, we understand that life is not always plain sailing, which is why we’re prepared. If you run into any William Hill sign-up problems, be sure to check the section below for help.

Here are some common sign up issues, complete with solutions:

• Document upload rejection: You may be asked to verify your identity before being able to withdraw funds from William Hill. These can be rejected. If this happens to you, upload the correct documents exactly as asked, ensuring that you take clear photos, showing all four corners.
• William Hill verification issues: If you do not upload the requested documents when asked, your account could take longer to verify, resulting in possible withdrawal delays. Avoid this by verifying your identity by following the required steps as soon as you register.
• William Hill bonus not received: If your free bets haven’t been credited to your account, it could be because your qualifying bet has not settled. Make sure that you meet all requirements regarding the qualifying bet, otherwise you will not receive the bonus.
• Payment method exclusion: Some people run into payment method issues, so it’s important to double check which payment methods apply to the sign up offer before attempting to claim.

If the solutions above don’t resolve your issue, William Hill provides quick and easy ways to get additional help.

My favourite method is the Live Chat feature, which is available at all hours of the day for immediate assistance. Simply open the chat window and explain your concerns in detail. You’ll be connected with a real operator who can help answer your questions and solve your problems.

Other ways to get help are the FAQ section, social media, and by phonecall. See the details:

• Twitter/X: Message @WillHillHelp from 08:00–23:00 GMT for quick support.
• Phone: 0800 085 6296

William Hill holds licenses from the Great Britain Gambling Commission and the Gibraltar Gambling Commissioner, as shown in Image 3. For customers in Great Britain, Northern Ireland, Jersey and Gibraltar, the site is operated by WHG (International) Limited, registered in Gibraltar at Suite 6/7/01 Europort, Europort Road, Gibraltar, GX11 1AA.

For customers outside these regions, the site is operated by William Hill Global PLC, registered in Malta with registration number C96298 and operating under Malta Gaming Authority license MGA/CRP/121/2006-05.

The company employs 128-SSL encryption to protect players’ personal and financial information. William Hill partners with responsible gambling organisations including:

• GambleAware
• Gambling Commission
• GamStop
• MGA
• IBAS
• CrimeStoppers

As stated on their site, “Underage gambling is an offence. Gaming can be harmful if it is not controlled. William Hill is committed to helping you to gamble safely.” The company provides tools to promote safer gambling, accessible via their Safer Gambling page.

I find the current sign-up offers at William Hill quite reasonable, putting them in competition with some of the top bookies in the UK. In the sportsbook, you essentially get a 400% bonus to your stake. Plus, the bookmaker provides various regular and appealing welcome offers, bonuses and promotions. The wagering requirements are fair, and as a new player, I could easily tick all the boxes.

With an extensive range of betting options, a user-friendly site, and top security features, William Hill is an incredible betting site for UK players. I recommend giving it a try.