William Hill Sign Up Offer UK: Exclusive deals
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William Hill Sports Welcome offer
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How to register with the William Hill Sign-up offer
To claim the William Hill sign-up offer, you must create an account. To do this, go to the official William Hill website by clicking the coupon link above using your mobile phone and click the “Join” button at the top of the page. Follow these three steps to get started:
- Insert your details, including name, email, birth date, and phone number.
- Insert your username and password, then set up your security question and deposit limit.
- Click on the “Agree and Join” button. By clicking on the button, you agree to the terms and conditions of the site.
How to verify your account
Now that you’ve created your Wiliam Hill account, you need to verify it before you can start making deposits. You’ll need to provide proof of identity by sending a copy of your driving license, national ID, or passport.
You must also prove your address or financial details by providing a bank statement or utility bill that is less than three months old, like an electricity, water, or council tax bill. Here are the available methods for sending your documents securely:
- Live chat feature
- Direct document uploader
This usually takes two days or less. After your account is verified, you can make your first deposit and claim the bonus, depending on the bonus requirements.
Terms & conditions of the William Hill Sign-up offer
Be aware that to get the bonus, you must fit specific conditions. Here are the main boxes you must tick to benefit:
- You must never have opened an account in the past with William Hill
- You must sign up on your mobile device or via their mobile application
- You must be a resident of the UK
- You are over 18 years of age
- Make your first deposit using a credit or debit card (PayPal, Neosurf, Paysafe, Nuvei Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, and William Hill Plus Cards do not qualify)
- Place a qualifying bet of £10 at odds of at least 1/2 within 7 days
You’ll then receive the bonus, which will be credited to your account in the form of four x £10 free bets. These free bets can be used on any sports market but must be used within 30 days.
Note that the free bets can’t be refunded or withdrawn. They can only be used on the offerings within William Hill’s sportsbook and not the site’s lottery, pool, or other sections.
How does William Hill new customer offer compares with its competitors?
Here is how William Hill’s new customer offer compares to the welcome offer of other bookmakers on the market today:
William Hill |
Bet £10, get £60 in free bets, credited as 4x £10 bets |
600 per cent |
Betfred |
Bet £10 get 30£ Free Bet |
300 per cent |
Netbet |
Bet £5 or more and get £10 Free Bet |
200 per cent |
10bet |
50% up to £50 welcome bonus |
50 per cent |
William Hill's Sports Betting Tips and Weekly Picks
Sports betting bonuses offer a great way to enjoy betting on the sportsbook’s dime. Therefore, understanding how to use these bonuses can go a long way in helping you maximise your wins.
Here are a few strategies to maximize your sports betting bonus on this week’s football, tennis, and horse racing games:
⚽ Football |
England Championship Oxford Utd vs Stoke
|
Both teams to score |
Yes – 3/4 No – 8/5 |
Best Football Odds |
🎾 Tennis |
WTA 500 Guadalajara Open Akron - Martina Trevisan vs Olivia Gadecki |
Match winner |
Martina, T – 6/5 Olivia, G – 5/4 |
Best Tennis Odds |
🐎 Horse racing |
Musselburgh Gold Cup Handicap Stakes |
Each way - Bringbackmemories |
11/8 |
Best Racing Odds |
For Boosted Odds, check what’s on offer at Grosvenor Sports.
Set realistic goals
Establish realistic expectations for your betting activities by setting achievable goals. Understand that winning every bet is not feasible, especially in football, and it’s essential to maintain a long-term perspective.
Stick to your strategy even during losing streaks, as this will help you stay disciplined and avoid making impulsive decisions. Setting realistic goals allows you to enjoy a more sustainable and enjoyable betting experience.
Diversify your bets
Explore different betting markets and bet types to increase your chances of winning. Instead of just one kind of bet or market, try a variety, like set betting, set winner, and handicap in tennis betting.
Consider combining multiple selections in an accumulator bet for higher potential returns. This approach not only spreads your risk but also opens up opportunities for larger payouts, enhancing your overall betting strategy.
Check bet qualification
Not all bets qualify for the rollover, and free bets have restrictions and can only be used for certain sporting events like horse racing, tennis, or football. Review the conditions to see what bets are eligible.
Many sportsbooks exclude large favourites, such as those greater than -300, and some do not include prop bets. Understanding these qualifications ensures you use your free bets and bonuses effectively.
How to get the most from the William Hill sign-up offer
Now that you know how the sign-up offer works, we’d like to share how you can maximise the value of the William Hill sign-up offer. Keep reading for some of our tips on what you should be doing to get the most out of your William Hill welcome offer.
1. Don’t waste the qualifying wager
This doesn’t directly relate to detailing free bets themselves but more to how to use them. The minimum odds are set at 1.50. You don’t need to go too over-the-top with this initial wager. Don’t waste the bet on a market with close odds to 1.50. This maximises your chances of winning your first wager while unlocking the free bets.
We recommend that you stick to a sport you already follow closely. This provides you with greater insight into whether the odds on the bookmaker’s market are fair or worth a punt. That extra insight and personal knowledge will take you a long way, that’s for sure. If you opt to go with a market that has odds over 1.50, that’s fine, to a degree. However, we advise that you don’t go beyond 1.70; that could be too far.
2. First two free bets – shoot for conservative markets
As you’ll see in the terms and conditions of the William Hill sign up offer 2024, free bets are not subject to minimum odd requirements. This is quite different from the requirements outlined for the qualifying wager above.
So, this naturally creates a bit more flexibility in how you choose to use your free bets. With four of them at your disposal, you’ve got some added wiggle room for the markets you go for. You have four chances to try and win this bonus.
Play things somewhat conservatively to have better chances of getting some returns from your free bets. We suggest this because markets with lower odds have a better chance of pulling through, although nothing is guaranteed in sports betting.
3. The second two free bets – shoot for larger returns
Okay, now that we’ve detailed how you should approach the first two bets, let’s move on to the second two free bets. After all, the William Hill sign up offer involves four free bets. If we only detailed the first two, we would have only covered 50% of the bonus as a whole.
This brings us to the second tip: using these free bet tokens for more speculative markets. For reference, the odds for your chosen markets here must be much higher than those of the initial, conservative markets. For example, if your conservative figure was 1.50, these next two bets should probably have odds above 2.50 as an absolute minimum.
You could also adjust these selections based on how the first two free bets perform. For instance, if both of your initial free bets resulted in a payout, you would’ve already realised a positive gain from the bonus. So, this may spark an interest in pushing the boat out a little further by perhaps picking markets with odds above 3.00 or even 3.50.
With that said, you should still perform an analysis on the market that you’re considering, as the odds still need to demonstrate ‘value’. This means the odds should be up to or beyond your interpretation of the potential outcome.
4. Take another punt with any winnings
If you win after using the free bets from the William Hill Sign-up offer, why not take another punt on some markets?
If you were planning to continue using your William Hill account to make more bets, we recommend keeping your winning funds in your account. This way, there is always a chance you might score additional wins depending on how your next bets perform.
5. Time your bonus for larger sporting events
Free bets are valid for 30 days after you sign up. This gives you a month to assess what sporting markets to back and ultimately make your wagers. Compared with other bookmakers, this gives you a nice window of opportunity to find valuable markets.
However, there is something else that we wish to highlight as part of our tips on the William Hill sign up offer. We advise waiting for a major sporting event to pull the trigger with your free bet tokens. This can vary depending on what time of year you choose to register and claim the bonus. Let me explain why.
William Hill gets wild when big and prestigious sporting events like a Champions League knockout game or a huge horse race like the Grand National come to pass. During these times, you’ll find a wider range of markets, better odds, and even extra bonuses relating to these events.
By holding out some free bet tokens for a big event, you can get far more value for your wagers. It’s a good idea to hold out for an event relating to a sport you follow. This way, you can combine the enhanced betting offerings with your knowledge of the sport to place some great value wagers.
Remember that verifying your account can take up to 48 hours, so you should plan for this if you want to bet on an upcoming football match.
Points of improvement: Fast Withdrawal Methods At William Hill
Despite establishing a household name in UK gambling long before the internet changed how we bet, William Hill wanted to keep ahead of the competition. As online gambling morphed into a sensation, William Hill ensured their early online presence was a force and highly visible from as early as the mid-2000s.
I value fast withdrawal methods, and although the current William Hill sign-up offer aims to attract as many new customers as possible, the most important factor in keeping people on board is having a strong set of payment methods and alternative ways to deposit and withdraw cash.
While this offer includes traditional methods like Skrill, Apple Pay, and PayPal, the William Hill sign-up offer could be improved by instant withdrawals or incentivising it for specific payment methods. For instance, you could get your four free bets and a matched deposit for your first PayPal or Apple Pay deposit of X amount. Matched deposit bonuses often act as separate bonuses, but combining them could make this offer even more inviting.
Other casinos and sports betting companies have used this method in the past. Although William Hill has used variations of this bonus for years and has had solid, continued success, as payment methods and fast withdrawals become one of the main narratives in the online casino gaming industry, there’s still wriggle room to improve this offer and create more competition among its adversaries.
Reasons to Sign Up with William Hill
In addition to these sign-up offers, William Hill has other features that attract players to the platform. Below are some of the attractive features of the William Hill betting site.
User-Friendly Website
I find the site’s features impressive, especially regarding the new statistics section that enables punters to analyse their bets. This is even more relevant as the site covers some less popular sports in the UK.
The design is straightforward and effective. It’s easy to navigate and doesn’t feel cluttered. If your favourite colour is blue, you’ll feel right at home here. The website’s performance is excellent, with quick loading time on both the desktop and mobile versions.
At the top right of the homepage, you’ll find relevant links for signing in or registering with William Hill. The menu below provides links to the main sections of the William Hill site, including the Sportsbook, Casino, Scratchcards, Live Casino, Bingo, Virtual Games, and Poker.
Under the sports section of the menu, you’ll see a comprehensive list of available sports. This way, you can easily click on your favourite and place bets. You’ll also find other essential components of the website, including:
- Promotions
- In-play schedule
- Live Streaming
- In-play betting
- Radio/podcasts with daily broadcasts
Exploring other casino, poker, and bingo sections reveals corresponding games and promotions. Overall, the website’s design optimises the user’s experience.
Key Features of William Hill sportsbook
You’re aware that William Hill has a great range of bonuses, but we haven’t yet explained why William Hill is an excellent bookmaker when it comes to key sportsbook features to enhance your betting experience.
On the website, you’ll find an overview of features like live streaming, cashouts, in-play betting, ‘your odds’ betting markets, and more. All of these features are put in place to enhance your betting experience. Let’s break down these features now:
Live Streaming
The punter in the UK can always add excitement to their betting portfolio by adding the option of watching events using the bookmaker. William Hill was one of the front-runners in introducing the live-streaming features. Over the years, the brand has perfected them.
Now, it provides a live streaming section where most of the top matches – in almost every sport – are available to stream. It costs nothing to watch these streams unless a punter wants horse and greyhound races.
In-play Betting
William Hill has introduced an innovative betting feature known as in-play betting, which utilizes live streaming and other functionalities. This allows bettors to wager on events happening in real-time. The live betting option adds a fresh perspective to sports betting, offering dynamic pricing that can enhance potential returns.
Additionally, bettors can stay informed about their wagers by actively following the ongoing events in the sport. William Hill provides substantial assistance, offering users a wealth of statistics and relevant data to make more informed and strategic bets.
Cash Out
William Hill has introduced a feature known as ‘Cash Out,’ which allows punters to exercise their ability to withdraw from a bet even before it gets settled. This feature can be used by punters in situations where they see their selection going in the opposite direction. Rather than incurring the entire stake as a loss, punters can withdraw from the bet with a smaller loss.
At the same time, if the position chosen with a punter is in a great spot, they can choose to book partial profits. This is a game-changer for online sports betting.
Your Odds
Once you’ve used the William Hill sign-up offer on fixed-price markets, you can get more adventurous with the odds feature. You can request a bet from William Hill, known as ‘your odds’. There’s no guarantee that the request will be accepted, but it’s worth a shot.
Range of Betting Options
William Hill Sportsbook provides its punters with a variety of events to bet on. The odds are accessible from across the globe on live events all day long. You’ll spend your morning punting on events in Australia and Asia.
You can then plan for many European competitions in the afternoon, such as Irish and UK horse racing. There are also USA sports like American Football, Basketball, Tennis, and Ice Hockey. Less popular sports are also available, including Darts, GAA Hurling, Snooker, and more. Specials like politics and TV shows are also available.
The William Hill live betting section makes your gaming experience even more exciting. There are plenty of markets you can play. The odds keep changing depending on the events. It’s possible to watch some events through the live-streaming feature.
The casino also has a wide selection of games and categories available. The slots selection is dominant, while others like blackjacks and roulette are well represented. The live casino is also impressive, with plenty of games to play. Bingo and poker also have a decent selection of games besides attractive bonuses and promotions.
Customer Service
William Hill provides quick and easy ways of getting help. My favourite method is via their website’s Live Chat feature. It’s available at all hours of the day and can provide immediate assistance. Simply open the chat window and explain your concerns in detail. You’ll be connected with a real operator who can help answer your questions and solve your problems.
Other contact methods:
- Phone: 0800 085 6296
- X (previously Twitter): @WilliamHill
Security and Safety
William Hill has licenses from the Great Britain Gambling Commission and the Gibraltar Government, meaning it has met all the requirements of online gaming.
This site prioritizes player security and safety. William Hill uses the new 128-SSL encryption to ensure the maximum security of players’ personal and financial information. All systems and products are regularly tested to enhance transparency and fairness.
William Hill values responsible gambling. A comprehensive section on what this entails is at the bottom of the page. William Hill partners with well-known organizations such as Gamcare and Gamblers Anonymous to ensure that punters exercise responsible gaming. If needed, you can use the self-exclusion policy to help you stay away from gaming for a specific period.
Additionally, William Hill offers a variety of safe and reliable payment options to help you easily carry out your transactions. All financial transactions are kept safe from third parties accessing them. The overall William Hill security is excellent, and UK players should feel safe registering and playing.
Platform reputation
William Hill stands out in the UK for its trustworthiness and reliability among its large customer following. It’s been in operation since 1934 and currently operates in many countries worldwide, employing over 17,000 people.
While any site can attract new punters with a generous sports welcome offer and casino welcome bonus, only the best can retain customers in the long run — a factor in which William Hill excels. The key factors influencing customer retention rates include the site’s quality and the variety of features post-registration.
William Hill employs the latest security features to keep its members safe. Notably, William Hill operates under an official UKGC license, ensuring credibility.
Gaming Offers at William Hill
Casino Spins
William Hill’s casino welcome offer is one of the best in the betting market. New casino players who sign up to the bookmaker can receive a 100% match deposit bonus as long as they make a £10 first deposit. The maximum bonus is £300, and there is a 40x wagering requirement attached.
New users must ‘opt-in’ to agree with the terms and conditions of the offer, from there the user will be eligible to claim and use the bonus. Another thing to note is the bonus expiry date of seven dates from which it was initially claimed.
Additionally, bonus funds can only be withdrawn after meeting the abovementioned wagering requirements. The bonus is eligible for use on all casino games except Football Rules, Wild Gambler, and Arctic Adventures. New users must be over 18 to be eligible for the offer.
The casino welcome bonus differs from the William Hill sign up offer for sports. However, you can redeem this deal and the sports betting bonus. That’s because none of the William Hill sign-up deals are mutually exclusive, meaning that if you get one, you won’t lose out on the other.
This is just one of many reasons to register with William Hill and try these deals. Like the other products and promotions, we’d like to give you some tips on how to get the most from this welcome offer.
Check out our tips below.
Follow our suggestions for getting a head start on WH after you sign up:
With a bonus of £300 ready to roll, or less if you don’t deposit the full £300, you can test the waters with various games.
Under the ‘table games’ section, you could use the bonus to experiment with roulette, blackjack, or poker games. You could likewise use the funds on slots, jackpots, etc. Experiment to see what games you like best.
People often associate RTP with video slots, but RTP applies to all virtual casino games, including table games like poker, blackjack, roulette, and others we mentioned previously. Because of this, you can use the William Hill sign up offer to seek out high RTP games with your bonus funds.
RTP is a term used in casino gaming that stands for ‘return to player’. It’s an indicator of what percentage of player spending is distributed back to the player in the form of winnings. For example, if you see a casino game with a 98% RTP, this means that 98% of the money taken in is paid back to the players.
The remaining 2% will go back to the casino, which is how they profit from such games in the first place. The catch is that this RTP operates for all player spending – not just your spending. This ties into our tip on finding games with a high RTP. You’ll have a better chance of receiving consistent wins by seeking out such games.
Bingo Room Offers
If you’re a bingo fan, you have an incredible gaming experience at William Hill. New customers are eligible for a £25 welcome offer bonus when they spend at least £5 on selected bingo rooms. To claim this offer, click the ‘opt-in’ button.
Here’s a list of eligible games you can play with the bonus:
- Bargain Basement
- Bingo Bowls
- Bogof
- Community Room
- Day at the Races
- Late Lounge
- Lunch Club
- Time out Tavern
- Willy’s Den Variety
- Willy’s Winners
- Zoom
You must claim the bonus within 14 days after registration. The wagering requirement is four times the bonus money.
Besides this sign up offer, you can get 20 free bingo spins when you stake £10 and above. This offer is only available on the Strolling Staxx Cubic Fruits. You can claim the offer by clicking on the ‘Get free spins button’. Any unused spins will be lost after 72 hours.
The wagering requirement is 20 times the winnings from the free spins. The promotion may end if your bonus amount goes below £0.15 and all winnings are added to your bonus balance.
Our best advice for using the William Hill Bingo sign up offer
William Hill has games around the clock, including multiple variations like 90 and 75 ball, with real cash prizes to be won. We suggest you try to play bingo games during off hours. The reason for this is that with online bingo games, the number of participants isn’t fixed. You could be playing with just five participants or 1000. For example, if you’re playing at a prime time, there might be 1000 players in a game, meaning you only have a 1 in 1000 chance of winning.
On the other hand, if you play less popular bingo games, you’ll likely have less competition and, therefore, a better shot at claiming a prize. If you’re in a game with only 20 players, you’ll already have a 1 in 20 or a 5% chance of getting a prize.
Poker Sign Up offer at William Hill
The welcome poker offer at William Hill is also appealing. If you’re a new punter, you receive a maximum of £100 plus free ten spins. You should deposit at least £10 or transfer from the principal balance if you already have an account.
You can use the bonus to play on selected poker bonus spin games. The bonus money expires in 45 days, while the free spins expire in 14 days. The wagering requirement for the free spins is 40 times the winnings from the spins.
You’ll also receive three tickets each at £1 to play on Twister Sit and Go Tournaments plus three other similar tickets to play on the Age of the Gods Twister Tournaments. The offer is only accessible by new UK poker players with 18 years and above.
Make the most of the William Hill poker sign up offer
Although we’ve detailed the poker welcome offer last, this doesn’t put the offer at the bottom of the list for the quality of bonuses. New customers can secure up to a £100 bonus in poker.
Don’t disregard the smaller, twister entries part of this offer. Yes, these only total £6, but twister tournaments can lead to some whopping prizes. Then, you’ll be ready to rock and roll with these free tokens.
We want to tell you how to get the most enjoyment and benefits from securing this welcome bonus. Read through the advice shared below.
Explore poker variations
William Hill has a serious range of poker games on the site. Like others that offer such services, the site has branched out to cover the interests of all gamers. That’s why you’ll notice poker options for Omaha, Texas Hold’em, and many others. Yet these are simply different forms of poker.
William Hill has taken things a step further by allowing you to compete differently. You’ll see a blend of tournaments, cash tables, special weekly/monthly events, and more.
Other promotions for existing customers
In addition to the William Hill sign up offer, the bookie offers plenty of perks for existing customers. William Hill dishes out incentives to its most loyal punters. Currently, several sports betting promotions are available, which you can find when you sign in to your account and tap on the promotions section. Here’s what’s currently available:
Acca Boosts (Acca Freedom)
William Hill’s Acca Freedom allows customers to choose whether to increase the potential return on their accumulator bet or protect it. For accumulators with three or more selections, you can increase your odds. You can also protect your bet for accumulators with five or more selections.
With Acca Freedom, if one leg of your accumulator bet doesn’t go as planned, you can get your stake refunded up to a maximum of £10. This promotion is only available once a day.
Daily odds boosts on horse racing
With Bet Boost, every day you can boost the odds on one of your horseracing selections with this promotion, ensuring you get a price that’s unlikely to be beaten by any other bookmaker. While other bookmakers may set the odds boosts for certain races, this William Hill promotion gives you control over your odds boost.
William Hill loves to offer promotions and money-back offers. These variations of bonuses are typically distributed among the 30+ sports that William Hill covers. Therefore, no matter what sports you love to wager on, there’s a fair chance that you can snag an offer that relates to them with William Hill. But to stress once again, we recommend checking in to see what the exact deals are at any point in time.
William Hill FAQ's
Once you have met the requirements, you can use your free bet. It will be credited to your account, and you can select it to place your bets as usual.
No, the bonus is non-refundable and cannot be withdrawn as cash.
No. A bonus can only be used once. Players with multiple accounts may be disqualified from accessing the sign up offers.
Absolutely! William Hills keeps the players entertained by offering regular bonuses and promotions to boost their gaming.
William Hill Sign-Up Offer recap
I find the current sign-up offers at William Hill quite reasonable, putting them in competition with some of the top bookies in the UK. In the sportsbook, you essentially get a 600% bonus to your stake. Plus, the bookmaker provides various regular and appealing welcome offers, bonuses and promotions. The wagering requirements are fair, and as a new player, I could easily tick all the boxes.
With an extensive range of betting options, a user-friendly site, and top security features, William Hill is an incredible betting site for UK players. I recommend giving it a try.