The William Hill sign up offer is £40 in free bets in January 2026. New UK customers receive 4 x £10 sports free bets after placing their first qualifying bet of £10 on mobile. Enter code ‘P40' in the ‘Promo Code' field during registration.
The table below shows each offer and how to claim.
| William Hill sign up offers | Offer details | Claim offer |
|---|---|---|
| William Hill sportsbook offer | Bet £10, get £40 in free bets | Sign up |
| William Hill Vegas | Stake £10, get 200 free spins | Sign up |
- Bet £10, get £40 in free bets: #Ad • 18+ • Play safe • From 00:01 on 18.10.2022. £40 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Free bets expire after 7 days. Mobile only. • Further terms apply • www.gambleaware.org • Further terms apply • www.gambleaware.org
- Stake £10, get 200 free spins: #Ad • 18+ • Play safe • New UK online customers only using promo code BBS200. Opt in required. Deposit & wager min £10 to claim 200 free spins at 10p per spin to be use on Big Bass Splash. 1x per customer. Free spins expires 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted • Full T&Cs apply • www.gambleaware.org
Here’s a breakdown of each offer and how to claim them.
Sportsbook offer details – bet £10, get £40 in free bets
New UK customers can claim £40 in free bets by depositing and betting £10 on any sportsbook market (excluding virtuals) via mobile.
Once your £10 qualifying bet settles at minimum odds of 1/2 (1.5), you’ll receive four £10 free bet tokens, each valid for 7 days. These free bets must be fully used (£10 each) and cannot be withdrawn as cash.
Vegas welcome offer details – stake £10, get 200 free spins
At William Hill Vegas, new UK players can claim 200 free spins on Big Bass Splash by depositing and staking £10.
Simply sign up with promo code BBS200, opt in, and place your stake to unlock the spins. These free spins are valued at 10p each and must be used within 72 hours. Maximum winnings from the free spins are capped at £30.
How to register & claim the William Hill sign up offer
The William Hill sports betting sign up offer is, without a doubt, one of the best deals for punters around. With this in mind, you need to know to claim it for yourself. Here’s everything you need to know.
Step 1 – create your William Hill account
Download the William Hill mobile app (iOS/Android) and click “Join” to begin registration.
Enter your personal details, including name, date of birth, email, mobile number, and postcode. Create your username, password, and security question. Set deposit limits and marketing preferences. Enter promo code P40 (if it’s not already applied) in the promotional code field to be eligible for the £40 welcome bonus. Click “Agree and Join” to complete registration.
William Hill app bonus: Mobile vs desktop registration
The £40 free bet offer is exclusive to mobile. Register and place your qualifying bet via the William Hill app to claim the full £40 in free bets.
Step 2 – verify your account
UK law requires identity verification before gambling. Provide proof of identity (driving licence, passport, or national ID) and proof of address (bank statement or utility bill under 3 months old). Submit documents via live chat or the document uploader. Verification takes up to 2 days.
Step 3 – make your first deposit & qualifying bet
Click the deposit button and choose Visa or Mastercard debit card only. PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are excluded. Deposit at least £10.
Place a single £10+ cash bet on any sportsbook market with odds of 1/2 or greater (excluding virtual markets). Your £40 in free bets (4 x £10) will be credited once the qualifying bet settles, regardless of outcome.
Step 4 – receive your free bets
You have seven days to use your four £10 free bets. Each must be placed in full on any sport, excluding virtual markets. Select your event, add it to your betting slip, choose “use free bet” from the bonus tab, and place your wager.
Terms & conditions of the William Hill sign up offer
William Hill states in its terms and conditions a few stipulations that you need to adhere to in order to claim the welcome bonus.
Below, I have listed some of the standout points from the small print.
| Requirement | Details |
|---|---|
| Age & Location | Must be 18+ and UK resident |
| Household Limit | One offer per household |
| Deposit Method | Visa or Mastercard debit card only. PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and William Hill Plus Cards excluded |
| Minimum Odds | 1/2 (1.5) or greater |
| Promo Code | P40 required at registration |
| Platform | Mobile only (app or mobile browser) |
| Bet Type | Single cash bet only (no accumulators or system bets) |
| Excluded Markets | Virtual sports not eligible |
What happens after you claim? Your first week at William Hill
Day 1 after registering and placing your qualifying bet:
- Account verification: Takes up to 48 hours – plan ahead for upcoming matches
- Qualifying bet settlement: William Hill free bets arrive automatically once your bet settles
- Results don’t matter: Your William Hill welcome bonus arrives regardless of win/loss
Days 2-7, your William Hill new customer offer activates:
- Four £10 free bets credited to your account automatically (totalling £40)
- 7-day expiry timer starts – use all free bets before they expire
- Explore betting markets: Access William Hill’s full sportsbook range
- Regular promotions available: Enhanced odds and ongoing offers become accessible
Pro tips for using your William Hill sign up bonus
To get the most out of your William Hill sign up offer, use these expert strategies:
Avoid these mistakes with your qualifying bet
- Stick to sports you know
- Target odds between 1.50 – 1.70 (safe but profitable)
- Verify market eligibility in William Hill terms
Choose the right markets for your free bets
- Low-risk strategy: Back both players in a close tennis match using separate £10 William Hill free bets to guarantee returns
- Balanced approach: Combine safe bets (1.50-1.80) with one higher-odds selection (2.50-3.50)
- High-risk strategy: Use free bets on accumulators for maximum potential payouts
Time your free bets right
- Target major events (Champions League, Grand National) for better odds
- Avoid midweek, low-profile games with limited markets
- Use all four William Hill free bets within the 7-day window
Top upcoming sports events for your William Hill free bets
The Premier League and Champions League offer the most consistent betting opportunities to use your William Hill free bets on in December. Outside of football, the PDC World Darts Championship and King George VI Chase are the month's big individual sports events.
Here are a few specific punts we recommend:
| Sport | Event | Date | Recommended Bet | Odds |
|---|---|---|---|---|
| Champions League | Inter Milan vs Arsenal | Tue 20th Jan | Draw | 11/4 (3.75) |
| NFL | Wild Card Weekend | Sat 10th–Mon 12th Jan | Top seeds to progress at home | Various |
| Snooker | The Masters | 11th–18th Jan | Judd Trump to win | 7/2 (4.50) |
| Darts | PDC World Championship | 11th Dec–3rd Jan | Luke Littler to win | Evens (2.00) |
| Horse Racing | King George VI Chase | Fri 26th Dec | Gaelic Warrior to win | 6/4 (2.50) |
Top features at William Hill
Beyond the great range of bonuses, there are compelling reasons to sign up with William Hill. Here’s an enhanced overview of key bookmaker features to boost your betting experience.
‘Final One Standing’
One of the top features at William Hill is their free-to-play ‘Final One Standing’ game. This competition runs for the length of the English Premier League, and is simple to play.
All you need to do is pick one team to win each round. Get a pick right, and you stay in the game; lose and you’re out. The last player standing wins! The catch is, you can’t pick the same team twice, so over the course of the season your options will become limited. The promo can be played in private leagues with fellow bettors, or publicly for a chance to win up to £500,000.
Live streaming & in-play betting
William Hill excels in live betting with comprehensive coverage across major sports. The platform displays dynamic odds that update in real-time, supported by detailed statistics to inform your decisions.
Live streaming covers numerous events, particularly strong in UK and Irish horse racing with Extra Places on selected races. Most streams are free to watch, though horse and greyhound races may require a qualifying bet.
‘Impact Sub’
William Hill’s innovative Impact Sub feature applies to pre-match and in-play football betting markets. If your selected player is substituted without scoring, your bet transfers to their replacement at the original price.
This applies to first goalscorer, anytime goalscorer, and last goalscorer markets, keeping your bet alive even after substitutions. For example, if you back Bernardo Silva to score and he’s subbed off without scoring, your bet transfers to Jack Grealish (his replacement), maintaining your chances of winning.
Cash out
William Hill has introduced a feature known as ‘Cash Out,’ which allows punters to exercise their ability to withdraw from a bet even before it gets settled. Punters can use this feature in situations where they see their selection going in the opposite direction. Rather than incurring the entire stake as a loss, punters can withdraw from the bet with a smaller loss.
At the same time, if the position chosen with a punter is in a great spot, they can choose to book partial profits. This is a game-changer for online sports betting.
‘#YourOdds’
The #YourOdds feature lets you request custom bets that aren’t in the standard markets. Additionally, William Hill partners with sporting ambassadors who provide expert picks for various sports, including darts, cricket, and horse racing, giving you insider perspectives to inform your betting strategy.
Best odds & top price guaranteed
Horse racing fans can enjoy the ‘BOG’ feature, which means that if your horse wins and the SP is bigger, you’re paid out at the larger price. This only applies on the day of the race and not on ante-post bets, so always make sure you check the terms.
As for football fans, William Hill maintains competitive odds with its Top Price Guarantee on Premier League betting favourites.
William Hill sports betting markets overview
William Hill is one of the most comprehensive sportsbooks in the UK. The bookie covers well over 30 sports regularly, offering 1000s of daily markets.
Compared to others in the UK sports betting space, William Hill stands out for its exceptional market depth. This is seen particularly in football, where punters typically have over 150 different betting options for major fixtures. This extensive sports coverage, as well as real-time in-play betting on 3,000+ monthly events and live streaming of 18,000+ events each year, makes the platform a genuine market leader.
Read on for a more detailed breakdown of why William Hill caters to both casual punters and serious bettors seeking value.
Popular sports & featured markets
Football dominates the William Hill platform. Coverage extends to 120+ leagues worldwide, meaning you can bet on everything from elite Champions League ties down to eighth-tier English regional fixtures and youth team matches.
When big Premier League games roll around, expect somewhere near 700 betting options. These range from goalscorers, to bookings, corners, player shots, and everything in between. Even for lesser matches, there will be at least 100+ options for betting.
Finding bets is straightforward too. The homepage highlights “Top Bets” and “Popular Bets” sections, showing what other punters are backing.
Horse racing gets plenty of coverage as well. Every UK and Irish meeting appears on William Hill, including the big festivals (Cheltenham in March, Aintree's Grand National in April). They also do a good job of hitting the big races from the Americas and Australia too.
Tennis markets are always comprehensive, and are a personal favourite of mine to bet on. Of course the four Grand Slams plus ATP and WTA Tour events are covered, but you'll also find good depth at the Challenger/ITF level.
Cricket, golf, boxing, and both rugby codes have deep market selections, as do American sports like NFL and NBA. Bottom line, there's everything from darts to esports and even political betting on their A-Z list.
Accumulators, bet builders & in-play betting
William Hill’s Acca Freedom gives you a daily choice: boost odds on 3+ selections, or insure 5+ selections. Insurance pays back your stake as a free bet (max of £20) if one leg loses.
The bet builders let you stack multiple outcomes from one match as well. This means goals, corners, and cards can be combined into one bet for a higher payoff. Football works best for this, but tennis and basketball are decent options too.
The bookie’s live betting covers more than 100 markets across thousands of monthly matches. Football, tennis, cricket, basketball, rugby, golf, darts, and motorsport – you name it, William Hill has live betting on it. If you’ve got a funded account or made a recent bet, then the platform’s live streaming integration means you’ll be able to watch along while you bet.
While you watch, you’ll find plenty of live stats and match trackers to help with in-play decisions. If things aren’t going the way you thought, there’s always the option of cashing out. This works on accas and bet builders, either for early profits or to limit losses.
William Hill withdrawal & deposit options: Fast, secure, and flexible payments
Withdrawing and depositing money at William Hill is fast, secure, and user-friendly. Whether adding funds to place a quick bet or cashing out your winnings, the bookmaker offers a wide range of trusted payment methods to suit every preference.
Deposits are typically processed instantly and come with no additional fees. Popular options include debit cards, PayPal, Skrill, and Apple Pay. On the withdrawal side, methods like Visa Fast Funds and e-wallets ensure you can access your winnings quickly, sometimes in just a few hours.
Processing times, limits, and availability vary by method, so it’s important to choose the one that best fits your needs.
| Payment method | Deposit min | Deposit max | Deposit time | Withdrawal min | Withdrawal Max | Withdrawal Time | Fees |
|---|---|---|---|---|---|---|---|
| Debit cards (Visa, Mastercard, Maestro) | £5 | £99,000 | Instant | £5 | £33,000 | 1–3 working days | None |
| Visa Fast Funds | £5 | £99,000 | Instant | £5 | £33,000 | Up to 4 hours | None |
| PayPal | £10 | £5,500 | Instant | £10 | £5,500 | Up to 24 hours | None |
| Skrill | £10 | £80,000 | Instant | £5 | £80,000 | Same day | None |
| Neteller | £10 | £25,000 | Instant | £5 | £25,000 | Up to 24 hours | None |
| ecoPayz | £10 | £8,400 | Instant | £5 | £300,000 | Same day | None |
| Apple Pay | £5 | £99,000 | Instant | £10 | £5,000 | Up to 24 hours | None |
| Google Pay | £10 | £5,000 | Instant | N/A | N/A | N/A | None |
| Paysafecard | £10 | £200 | Instant | N/A | N/A | N/A | None |
| Bank transfer | £25 | £100,000 | 3–5 days | £25 | £100,000 | 3–5 working days | None |
| William Hill CashDirect | N/A | N/A | N/A | £10 | £5,000 | Immediate (in-shop) | None |
William Hill vs Bet365 vs Paddy Power: Which sign up offer is best?
When searching for the perfect new customer offer, punters naturally compare the biggest names in British betting. We’ve analysed the current welcome bonuses to help you choose where to place your first bet.
UK new customer bonuses breakdown & comparison
| Bookmaker | Bonus value | Min deposit/bet | Qualifying odds | Free bet expiry |
|---|---|---|---|---|
| William Hill | £40 in free bets | £10 | 1/2 (1.5+) | 7 days |
| Bet365 | £30 in free bets | £10 | 1/5 (1.2+) | 7 days |
| Paddy Power | £30 in free bets | £10 | 1/2 (1.5+) | 7 days |
| Sky Bet | £30 in free bets | £0.05 | 1/1 (2.0+) | 7 days |
| Coral | £40 in free bets | £10 | 1/2 (1.5+) | 7 days |
| Ladbrokes | £20 in free bets | £5 | 1/2 (1.5+) | 7 days |
With so many welcome offers available, it’s easy to see why UK bettors can’t decide on which to claim. In truth, all of the top UK operators are promoting decent sign up offers and each comes with its own benefits.
For example, with the bet365 sign up offer, new customers can pick up £30 in free bets in exchange for a minimum deposit and bet of £10. The bonus might be pretty standard and basic but it has other advantages because of its low requirements.
Here, I am referring to the lower 1/5 minimum odds requirement as this will give you a better chance of winning with your opening bet. In contrast, the Sky Bet sign up offer also delivers £30 in free bets but only takes a minimum of £0.05p to unlock.
This tiny wager can be placed bet on a single or each way bet on any Sky Bet market at odds of 1/1 or greater. While the odds need to be higher than bet365, the low stake represents great value for British punters.
Then there is the Coral welcome bonus which, like the bet365 offer, requires a deposit and wager of £10 at odds totalling 1/2 or greater.
If that’s a little out of your price range, then maybe consider the Ladbrokes new customer offer which provides almost the same amount in profit at half the cost. Instead of bet £10, get £30, at Ladbrokes you only need to bank and wager £5 in order to unlock four £5 free bets worth a total of £20. The minimum odds for the opening wager also need to be ½.
Finally, the Paddy Power sign up offer is another bet £10, get £40 in free bets deal. The odds of the opening wager need to be 1/1 which is fine, but the reward is four £10 bet builder bets which, while tend to pay better, are notoriously harder to win because they involve at least three or four variables. You do, however, also get 10 free spins for the daily jackpot games as well.
Does William Hill offer competitive odds compared to Bet365?
Promotions and features are all well and good, but seasoned bettors will know that a good bookie comes down to one thing: the odds. So, how do the William Hill betting odds compare to some of the leading names in the industry?
We took the time to analyse the William Hill football odds ahead of this month’s Premier League action. We found William Hill vs bet365 to be highly competitive, with the former offering better value on several lines. For example, here’s how both bookies price the Liverpool vs Manchester United fixture in October:
| Sportsbook | Liverpool to win | Draw | Man United to win |
|---|---|---|---|
| William Hill | 8/13 (1.62) | 10/3 (4.33) | 19/5 (4.8) |
| Bet365 | 3/5 (1.6) | 10/3 (4.33) | 15/4 (4.75) |
Looking at the example above, the William Hill Premier League odds are stronger than those from bet365. For either match winner result, William Hill offers a more lucrative payout, while their odds for a draw are the same as bet365’s. Other matches we looked at were similar, with William Hill either the same, or slightly longer, compared to bet365.
Bottom line, it comes down to each platform’s read on the upcoming match, but we’ve found that William Hill consistently offers excellent odds.
William Hill promo code – Do you need one?
Many punters search for William Hill promo codes expecting exclusive bonuses, but here’s the honest answer: you do not need a promo code to claim the best William Hill new customer offer available.
The current William Hill sign-up offer delivers £40 in free bets (4 x £10) when you register and place your qualifying bet. No promotional code is required during registration – the bonus is automatically available to all new UK customers.
How to use the P40 promo code
Many punters search for William Hill promo codes expecting exclusive bonuses, but here’s the honest answer: you do need a promo code to claim the best William Hill new customer offer available.
The current William Hill sign-up offer delivers £40 in free bets (4 x £10) when you register using promo code P40 and place your qualifying bet. The code is essential for bonus eligibility for new UK customers.
Is there a William hill no deposit bonus?
There is a William Hill no deposit bonus that is available to new players, but not for the sportsbook. The William Hill welcome offer for sports is bet £10, get £40 in free bets so it requires a deposit of at least £10 to trigger.
However, if you sign up to William Hill Vegas using the promo code, you can opt in to the no deposit bonus and earn up to £20 to play on Vault Cracker Megaways.
Common William Hill sign up issues & solutions
At Football Ground Guide, we understand that life is not always plain sailing, which is why we’re prepared. If you run into any William Hill sign-up problems, be sure to check the section below for help.
Here are some common sign up issues, complete with solutions:
| Issue | Solution |
|---|---|
| Document upload rejection | Upload the documents exactly as asked. Take clear photos showing all four corners of your ID or proof of address. |
| William Hill verification issues | Verify your identity by following the required steps as soon as you register. Delays in uploading documents can result in withdrawal holdups. |
| William Hill bonus not received | Check that your qualifying bet has settled. Ensure you meet all requirements regarding minimum odds (1/2) and stake (£10), otherwise the bonus won't trigger. |
| Payment method exclusion | Double check which payment methods apply to the sign up offer before depositing. Only Visa and Mastercard debit cards qualify. |
If the solutions above don’t resolve your issue, William Hill provides quick and easy ways to get additional help.
Security & responsible gambling
William Hill holds licenses from the Great Britain Gambling Commission (UKGC account number: 2752) and the Gibraltar Gambling Commissioner. For customers in Great Britain, Northern Ireland, Jersey and Gibraltar, the site is operated by WHG (International) Limited, registered in Gibraltar at Suite 6/7/01 Europort, Europort Road, Gibraltar, GX11 1AA.
For customers outside these regions, the site is operated by William Hill Global PLC, registered in Malta with registration number C96298 and operating under Malta Gaming Authority license MGA/CRP/121/2006-05.
The company employs 128-bit SSL encryption to protect players’ personal and financial information. William Hill partners with responsible gambling organisations, including:
- GambleAware
- Gambling Commission
- GamStop
- MGA
- IBAS
- CrimeStoppers
As stated on their site, “Underage gambling is an offence. Gaming can be harmful if it is not controlled. William Hill is committed to helping you to gamble safely.” The company provides tools to promote safer gambling, accessible via their Safer Gambling page.
William Hill sign up offer recap
I find the current sign-up offers at William Hill quite reasonable, putting them in competition with some of the best football betting sites in the UK. In the sportsbook, you essentially get a 300% bonus to your stake. Plus, the bookmaker provides various regular and appealing welcome offers, bonuses and promotions. The wagering requirements are fair, and as a new player, I could easily tick all the boxes.
With an extensive range of betting options, a user-friendly site, and top security features, William Hill is an incredible betting site for UK players. I recommend giving it a try.
| Pros | Cons |
|---|---|
| £40 in free bets for £10 stake (400% bonus) | Excludes many payment methods (PayPal, e-wallets) |
| Low qualifying odds requirement (1/2) | Short 7-day expiry on free bets |
| Four separate £10 bets for flexibility | Promo code P40 essential for eligibility |
| Established brand with UKGC license | Conflicting offer information across sources |
William Hill FAQs
The key William Hill bonus terms include: minimum £10 deposit using debit card only (no PayPal or e-wallets), qualifying bet at 1/2 odds or higher, and you must be 18+ and a new UK customer. The sports free bets have no wagering requirements.
The William Hill 60 free bets offer was a previous promotion that is no longer available. This older welcome bonus gave new customers £60 in free bets when they signed up and placed a qualifying bet. William Hill has since replaced this with the current £40 in free bets offer (4 x £10), which requires a £10 qualifying bet at odds of 1/2 or greater. The new offer has lower value but maintains simpler terms and the same 7-day expiry period. If you’re searching for the William Hill bet £10 get £60 free bets promotion, this has been discontinued and replaced with the P40 promo code offer.
William Hill free bet expiry is 7 days for sports bets. This gives you a full week to use your £40 sports free bets across any markets you choose (excluding virtual markets), making it one of the more generous timeframes in the industry.
Your William Hill qualifying bet must be £10 minimum at odds of 1/2 (1.5) or greater on any sports market except virtuals. The bet must be a single cash bet – accumulators and system bets don’t qualify. The bet can win or lose – you’ll still receive your free bets once it settles.
The William Hill promo code 2026 is P40. Enter this code during registration to unlock the £40 free bet welcome offer.
Yes, the William Hill app download is available for iOS and Android, and you can claim your welcome bonus through the mobile app exactly the same as the desktop site. Many punters prefer the app for its convenience and live betting features.
No, free bets cannot be withdrawn directly. However, any winnings from successful free bets become withdrawable cash immediately.