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‘Most-engaged club’ – Liverpool announce leading social media fan engagement figures

Liverpool have announced that they were the “most-engaged club” across social media platforms in the Premier League across the 2023/24 season. The Merseyside club had over 1.5 billion social media fan engagements over the course of the campaign.

Liverpool's social media fan engagement more than any other Premier League club

As well as boasting the best social media fan engagement figures in the Premier League, Liverpool’s social media channels were viewed 11.9 billion times, more than any other club. These numbers represent a 39% per cent increase from the club’s numbers the season before. The statistics were collected from Blinkfire Analytics and cover all the major social media platforms, including Facebook, X, TikTok, and Instagram. Arne Slot's announcment as the new head coach has been viewed nearly four million times on X (formerly Twitter).

In their statement, “Liverpool announced that Instrgam was the most-engaged channel. They said: More than 61 per cent of the 1.5 billion engagements were on Instagram with content that included emotional moments such as Liverpool fan Dáire Gorman visiting the AXA Training Centre and funny team meetings about World Earth Day.”

Liverpool watched on TV more than any other European club

The Reds were also the most-watched club in European domestic league and cup fixtures last season. From August 2023 to March 2024, 415 million people tuned in to watch Liverpool on TV. In response to the club’s record-breaking numbers, Drew Crisp, senior vice-president of digital at Liverpool FC, said: “Another incredible digital milestone to hit this season, cementing our position as digital leaders and innovators.

“Social media is non-stop, and to achieve that level of engagement across our follower base shows the quality of our content and impact of our reach throughout the season.

“Our strategy focus has been to push engagement across each platform and follower growth in a highly competitive space. It takes a huge team effort to continue to create original, engaging content that resonates with our global fanbase and suits each individual channel. This season we’ve also had two new channels introduced with Threads and WhatsApp channels.

“It’s no easy feat to reach this level of engagement and I’m very proud of the tireless work from our digital team this season.”


Will Murray

Freelance football journalist. Experience writing for When Saturday, Comes, Goalkeeper.com, Elite Scholars and Total Football Analysis. Recently finished an MA in Sport Journalism at the University of Brighton. Long-time season ticket holder at the two-time European Champions Nottingham Forest.

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