Liverpool froze ticket prices in a major win for fans. The news comes after fan pressure on the club, which was confirmed in a statement early on Monday.
Liverpool has announced that they will freeze matchday ticket prices for the eighth time in the last ten years, following consultations with supporters, including a survey of 500,000 fans.
This decision maintains the current ticket pricing structure for the 2025-26 season. Junior tickets will still be available for £9, while the cheapest Kop ticket remains at £39 and the most expensive at £45, unchanged from 15 years ago.
The news comes after continued protests across the Premier League, including Tottenham fans who continue to protest ticket prices.
Liverpool freeze ticket prices
This isn't Liverpool's first battle against fans when it comes to raising the prices of tickets. The club made a notable mistake nine years ago when a proposed increase in ticket prices led to a mass exit at Anfield, prompting the management to reconsider.
Until recent seasons, the club had not raised ticket prices, despite the increasing expenses associated with matchdays. The club claims that the current decision to freeze prices comes in light of significant increases in operating costs at Anfield and ongoing increases in general football operations. Since the 2016-17 season, however, these prices have increased by over 80%.
In a statement from the club, “The club held meaningful engagement discussions with its official Supporters Board on ticket prices and is grateful for its important and significant contribution to those discussions. As well as adult prices remaining the same, junior tickets will also continue to be frozen at £9 for the 10th season in a row, and are the same price as local tickets, which have been available to those with a Liverpool postcode since the 2016-17 season.”
The club insist this isn't a one-off, however, with continued work being done to engage with fan groups going forward.
“Alongside meaningful engagement with the Supporters Board, a survey was sent out to 500,000 LFC supporters last October, using the club’s ticketing database, asking for their views on a number of ticketing-related topics. More than 62,000 fans responded, and access to tickets and the online purchasing process were highlighted as the primary concerns by the majority of supporters. The club will, therefore, start discussions with its Supporters Board on developing a range of ticketing policy changes during next season and beyond.”
Matchday revenue is a massive part of the modern football ecosystem. Liverpool earns a reported £80 million a year from matchday earnings alone. So you can understand why a club would see the benefit of even a slight increase in ticket prices.
Should fans be left to pay? However, player fees and wages continue to rise. While TV revenue and new sponsorships are bridging the cap, increased matchday revenue will always be a surefire way to increase revenue.
FGG says: Good news for fans, for now
Fans have recently been the ones to foot the bill when football clubs look to increase revenue. While this typically comes in the form of increased ticket prices, another way around the issue is to increase stadium capacity. With Liverpool having already done so at Anfield, no major increases are expected anytime soon.
For now, Liverpool fans have won this battle, but sadly, it feels like fans are still fighting a much longer war. Tottenham, Man U, Newcastle United and many more clubs have announced ticket prices are set to rise next season. While not all increases are made equal, there comes a breakpoint for many fans, and sadly, the clubs often don't care what type of fan turns up, providing someone does.
With any luck, what Liverpool fans have achieved might be seen as a driving force for other fan groups. However, it's likely that Liverpool's continued commercial success off the field, alongside their soon-to-be cup Premier League success, will bridge the financial cap for now.