Arsenal release eye-watering £5.9k Emirates Stadium ticket – here’s what you get for it

Arsenal have launched an eye-catching new hospitality experience at the Emirates Stadium, with supporters able to pay almost £6,000 for the chance to enjoy a matchday unlike any other.

The Premier League side introduced their new Touchline Club for the opening-day meeting with Coventry City, giving a limited number of supporters an unusually close view of Mikel Arteta's team before and during the match.

The package forms part of Arsenal's continued efforts to enhance their matchday offering and maximise revenue from the Emirates, with the club already generating significant sums from hospitality and premium seating.

Arsenal fans can get pitchside access before kick-off

The headline attraction of the Touchline Club is its location and access. Supporters are given the opportunity to watch the Arsenal players warm up from pitchside before taking their seats directly behind the Gunners' bench for the match.

Those attending the opening fixture were positioned along the touchline as Arsenal prepared for the game, before being handed bespoke Arsenal cannon umbrellas to protect them from the sprinklers as they made their way back from the pitch.

It is an experience that goes considerably beyond a conventional premium ticket, although the price reflects that.

Tickets for Arsenal's next home fixture against Chelsea have reportedly been listed at £3,999 per person, while supporters hoping to watch the December meeting with Manchester United face an even steeper bill of £5,899 per person.

That makes the latter package more than 15 times the price of the Chelsea experience.

What does Arsenal's £5,899 package include?

The Touchline Club is not simply selling a premium seat. Guests are welcomed to the Emirates with a glass of champagne before gaining access to a fully inclusive drinks package throughout their experience.

They are also given the opportunity to meet an Arsenal legend before kick-off and receive a luxury dining experience as part of the package.

The club also provides a commemorative Arsenal gift for supporters to take home, adding another element to what is clearly being marketed as an exclusive occasion rather than simply a way of watching Premier League football.

The Touchline Club itself is situated in the former players' lounge at the Emirates, giving the package an additional connection to Arsenal's history.

The new offering comes as the Gunners continue to expand their premium matchday products at a time when the club's commercial operation is becoming increasingly important.

Arsenal recorded £153.9m in matchday revenue in their most recent accounts, highlighting just how valuable the Emirates has become as a source of income.

With demand for tickets remaining extremely high, the introduction of packages such as the Touchline Club allows Arsenal to extract considerably more value from a limited number of premium seats without increasing the stadium's capacity.

For supporters with the money to spend, meanwhile, the £5,899 experience offers something very few conventional match tickets can provide: a pitchside view of the players before kick-off, a seat immediately behind the Arsenal dugout and a full hospitality package.

FGG Says: Arsenal pushing the boundaries of matchday hospitality

The £5,899 price tag will inevitably raise eyebrows, particularly when ordinary supporters already face significant competition for tickets.

However, from Arsenal's perspective, the Touchline Club demonstrates how clubs are increasingly turning their stadiums into premium entertainment destinations rather than simply places to watch football.

The challenge will be ensuring that the expansion of high-end hospitality does not come at the expense of the traditional matchday experience. For those who can afford it, though, Arsenal have clearly created one of the Emirates' most exclusive ways to watch the Gunners.