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Arsenal FC have officially unveiled their new home kit for the 2026-27 season, with the design paying tribute to 20 years at Emirates Stadium.
Produced once again by Adidas, the shirt incorporates subtle references to the club’s iconic stadium, blending traditional Arsenal colours with modern design elements inspired by the venue’s architecture.
The launch marks another major commercial and cultural moment for the club ahead of the new campaign, with both the men’s and women’s teams involved in the reveal.
Arsenal described the shirt as a celebration of the connection between the club, its supporters and the stadium that has been home since 2006.
Emirates Stadium inspiration central to new design
According to the club, the kit includes “subtle visual references” to Emirates Stadium throughout the design.
The bespoke crewneck collar is said to be inspired by the sweeping rooflines of the stadium, while textured red patterning across the shirt adds additional depth and detail.
The traditional red-and-white look is completed by white shorts with red detailing and matching red socks, creating what Arsenal describe as a “balanced and cohesive” on-pitch appearance.
The goalkeeper strip, meanwhile, features a grey base with black trim alongside grey shorts and socks accented with white detailing.
Players and fans feature in emotional launch campaign
Arsenal’s launch campaign places strong emphasis on the bond between supporters and the club.
The promotional film features players including Martin Odegaard and Alessia Russo alongside fans from locations ranging from north London to New York.
A club statement explained that the campaign highlights “real-life conversations rooted in shared memories and experiences” connected to Emirates Stadium.
Odegaard also reflected on the emotional significance of wearing the shirt, saying: “We carry the pride and belonging felt by our supporters around the world.”
New sponsorship era also begins
The unveiling also comes shortly after Arsenal announced a new sleeve partnership with Deel, whose branding will appear on the left sleeve of the home, away and third kits from next season onward.
The agreement adds another major commercial partnership to Arsenal’s growing portfolio as the club continues to strengthen its global brand.
Combined with the stadium-themed design and anniversary messaging, the launch is one of the club’s wider efforts to connect Arsenal’s modern identity with the legacy of Emirates Stadium.
FGG Says
Arsenal have handled this perfectly. Rather than overcomplicating the design, they have leaned into the emotional connection supporters have with Emirates Stadium after two decades in N5. The subtle architectural touches are clever without being excessive.
More importantly, the launch feels rooted in identity and community, something modern kit often misses. For Arsenal fans, this shirt is clearly about more than just another season. With the potential of winning the title, the new jersey could easily break the club sales records.