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Como sell out stadium for potential promotion-clinching match

Como 1907 have sold out their stadium for their final Serie B game of the season. A win would secure promotion to the Italian top flight for the first time since 2003. The club have been owned by the Djarum Group since 2019, with various former Premier League players taking on roles at the club.

Role of former Premier League players at Como 1907

Shortly after the Indonesian tobacco conglomerate’s acquisition of the club, Cesc Fabregas and Dennis Wise joined the club. Wise was installed as the CEO of the Serie B, and following promotions in 2019 and 2021, the former Chelsea captain said: “People now know it’s not just a lake and that’s what I wanted to do. In time more people will know that this is a football club. And it’s not just a place where George Clooney goes.”

Como owners
Both Thierry Henry and Dennis Wise work for Como 1907 under the ownership of the Djarum Group – Photo by Icon Sport. Photo by Icon Sport

Since November 2023, Cesc Fabregas has been part of the coaching staff at Como. He currently operates as an assistant coach. His former Arsenal teammate, Thierry Henry, also took on a shareholding role at the club back in 2022. When he was announced as the newest stakeholder, Henry said: “It’s my great pleasure to announce that I will be joining Como 1907 as a shareholder. I have been waiting to get involved in a project like Como for a long time. A club with ambition but most importantly one that holds the same values as me – that the club and its local community both need to thrive.

“For me, a football club is nothing without its local community. Yet so many times you see commercial objectives overtake and break that special connection and the heart of the club is lost. When I spoke to the team here and they told me about the community initiatives already in place and the ambition to ensure that as the club prospers so does the community, I knew this was the perfect opportunity for me.”

Promotion nears for Como

It has been a successful season for Como, only losing seven out of their 37 league games in Serie B. They are currently three points above Venezia, with one match to go. In their final match, they face 10th placed Cosenza, knowing that a win would secure automatic promotion to Serie B. A draw might even be enough, depending on Venezia’s result away at Spezia.

Como fans
Como fans light flares during a floodlight failure in the Serie B match at Stadio Giuseppe Sinigaglia –  Jonathan Moscrop / Sportimage – Photo by Icon Sport

It is set to be a terrific atmosphere inside the Stadio Giuseppe Sinigaglia for Como’s final match on Friday, May 10. The club announced on Wednesday, May 8, that tickets had sold out inside all sections of the stadium. They finished a post on X.com (formerly Twitter) with the following message: “Fight for the dream! Every voice counts!”


Will Murray

Freelance football journalist. Experience writing for When Saturday, Comes, Goalkeeper.com, Elite Scholars and Total Football Analysis. Recently finished an MA in Sport Journalism at the University of Brighton. Long-time season ticket holder at the two-time European Champions Nottingham Forest.

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