Everton confirm ticket price decision for 2026-27 season amid supporter group talks

Everton have confirmed that home Premier League match ticket prices at Hill Dickinson Stadium will be frozen for the 2026-27 season following discussions with supporter groups, while the club has also introduced a new discounted tariff aimed at younger fans.

The decision comes after Everton reviewed the ticketing model used during the club's first campaign at Hill Dickinson Stadium, with the Toffees opting to maintain existing matchday prices despite continued increases in operating costs across the game.

As part of the changes, Everton will also trial a new 18-21 ticket category designed to bridge the gap between junior and adult pricing, helping supporters entering higher education, apprenticeships or their first jobs continue attending matches.

Everton freeze Premier League ticket prices for new season

Supporters purchasing individual match tickets for Premier League fixtures will pay the same prices as they did during the 2025-26 campaign.

The club said the decision followed continued engagement with fan groups and a review of last season's approach to match ticket sales.

Everton have also confirmed there will be no changes to the process for purchasing home match tickets.

Forever Blue+ Members will continue to receive first priority through a ballot that opens around four weeks before each Premier League home fixture.

The ballot will open at 10am on Monday before closing at 4pm on Tuesday, with supporters informed of the outcome on Thursday.

If a fixture sells out through the ballot, the Official Resale Platform will then open to both Forever Blue+ and Forever Blue Members.

Should tickets remain available, they will instead go on general member sale from 10am on Friday on a first-come, first-served basis. Unsuccessful ballot applicants and Forever Blue+ Members who did not initially enter the ballot will also be eligible to purchase during this window.

New ticket category introduced to support younger supporters

The most significant change for the 2026-27 season is the introduction of a new 18-21 tariff.

Everton say the initiative has been created to help supporters making the transition from junior tickets into adult pricing, recognising that many fans in this age group are studying, beginning apprenticeships or starting full-time employment.

The club has also reminded Season Ticket Members that the Ticket Transfer system will remain available throughout the season.

Supporters unable to attend a fixture can transfer their ticket directly to another Forever Blue+ or Forever Blue Member within their Friends and Family network, ensuring seats remain occupied wherever possible.

Meanwhile, those wishing to use the Official Resale Platform have been encouraged to list their seat as early as possible.

According to Everton, data from last season showed tickets listed more than two weeks before a fixture were significantly more likely to be resold than those placed on the platform closer to matchday.

Supporters wanting priority access throughout the campaign can also sign up for Forever Blue+ Membership, which continues to provide first access to the Premier League home ticket ballot at Hill Dickinson Stadium.

FGG says: A sensible decision that rewards supporter loyalty

With many clubs continuing to increase ticket prices year after year, Everton's decision to freeze matchday prices will be welcomed by supporters. The introduction of the new 18-21 tariff is another positive step, addressing a group of fans who often face a steep jump from junior to adult prices.

While demand for tickets at Hill Dickinson Stadium is expected to remain extremely high, maintaining affordable access for younger supporters should help preserve the atmosphere that Everton are hoping to build in their new home.