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Everton supporters have delivered a scathing response to the club’s latest season ticket price rises, with new survey results highlighting widespread dissatisfaction among the fanbase.
The findings paint a concerning picture for the club hierarchy, suggesting trust has been significantly damaged at a time when unity is needed both on and off the pitch.
Everton Fan Advisory Board release survey results after price hike backlash
The Everton Fan Advisory Board revealed that more than 1,700 fans took part in a survey following the announcement of 2026/27 season ticket prices at the Hill Dickinson Stadium, and the results were overwhelmingly negative.
Among the headline figures, 74% of supporters believe the increases are “unfair”, while 81% feel loyalty has not been appreciated.
Concerns also extend beyond pricing, with 82% criticising club communication and 85% saying supporter views were not considered in the decision-making process.
Prices have risen by almost 10% on average, with some family section tickets jumping significantly higher – a move that has left many long-standing supporters frustrated.
Despite proposals for a price freeze, the club has confirmed there will be no change to the pricing structure.
FGG says: A risky move as loyalty gets tested at Everton
There’s a clear disconnect between the club and a loyal fanbase here.
Everton aren’t alone in raising prices, but the strength of this reaction suggests the issue runs deeper than just the numbers.
When the vast majority of responses, many of them long-term supporters, feel ignored, it becomes a huge problem, not just a financial one.
Clubs often talk about loyalty, identity and community, but moments like this are when those values are tested.
Everton may see a short-term financial gain, but the longer-term cost could be a continued decline of trust that is far harder to rebuild.