Everton offer supporters exclusive chance to own genuine piece of Hill Dickinson Stadium history

Everton have launched a limited-edition merchandise collection featuring material from the first fan-created tifo at Hill Dickinson Stadium.

However, the release has prompted questions over pricing and how much of the proceeds will actually benefit the supporters responsible for the original display.

Everton can own part of first fan-created Hill Dickinson Stadium tifo

The collection celebrates The 1878s' spectacular ‘On the Banks of the Royal Blue Mersey' display, unveiled ahead of Everton's Premier League meeting with Arsenal in December 2025.

Created in partnership with Fanatics, the original tifo material has been repurposed into limited-edition tote bags, belt bags and bucket hats, while T-shirts and a hoodie featuring the design are also available.

Everton have described the range as a celebration of supporter culture, recognising the volunteers who help create memorable displays and build the atmosphere at Hill Dickinson Stadium.

However, the club have confirmed that only “a proportion of proceeds” will be donated to The 1878s, rather than the group receiving all revenue generated by the collection.

The pricing has also attracted criticism, with the belt bag costing £40, the tote bag £38 and the bucket hat £35. The hoodie is priced at £50, while the T-shirts cost £25 and £28.

The collection is available through Everton's official stores and online, with limited quantities of the accessories made using the original tifo material.

FGG says: Everton's tifo collection should put supporters first

There is nothing wrong with Everton finding creative ways to celebrate their supporters and preserve a memorable moment from the club's first season at Hill Dickinson Stadium.

However, charging £38 for a tote bag and £40 for a belt bag feels excessive, particularly when only a proportion of proceeds will support the volunteers behind the original display.

If the club are using supporter-created material to generate commercial revenue, a much greater share should be directed back towards The 1878s and the work they do for Evertonians.