FIFA's ticketing policies have come under repeated scrutiny throughout the 2026 World Cup, with supporters regularly complaining about soaring resale prices and premium hospitality costs.
Now, ahead of Sunday's final between Spain and Argentina, fans are facing another unexpected expense after FIFA confirmed entry to the official pre-match press conference will require a paid ticket.
FIFA are now charging fans to attend World Cup final press conference
Supporters hoping to attend the official FIFA World Cup final press conference will now have to buy a ticket after the event was included as part of FIFA's Fanatics Fest in New York.
The event forms part of FIFA's expanded commercial partnership with Fanatics and will run between July 16th and 19th, culminating in a World Cup final watch party at the Javits Center.
According to The Times, an adult ticket for Friday, priced at around £60, includes admission to the official pre-final press conference featuring representatives from finalists Spain and Argentina, along with FIFA president Gianni Infantino.
FIFA has promoted the festival as a four-day celebration of football, featuring interactive experiences, gaming, collectables, exhibitions, appearances from former players including David Beckham, Kaka, Roberto Carlos, Wesley Sneijder and Rio Ferdinand, as well as the opportunity to view the World Cup trophy.
Fans can also purchase separate meet-and-greet experiences, with photo opportunities carrying additional charges.
A picture with Ferdinand is priced at £126, while one with Cape Verde's heroic goalkeeper Vozinha is priced at £85. Other football personalities and sporting stars are also available at varying prices
The latest announcement comes after FIFA has already faced criticism during the tournament over high ticket prices, expensive resale listings, hydration breaks, and plans for an extended World Cup final half-time show.
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F07%2Fimago1078850101.jpg)
FGG says: Another FIFA decision likely to divide opinion
While Fanatics Fest offers supporters plenty of attractions beyond the press conference itself, charging for access to what has traditionally been a media event is another commercial move that is unlikely to be universally welcomed.
It adds to a tournament that has repeatedly sparked debate over the increasing cost of the fan experience.
The World Cup has produced some unforgettable moments on the pitch, but off it, there has been no shortage of discussion around pricing.
From record-breaking ticket resale values to premium fan experiences and now paid access to the final press conference, this feels like one last ‘money grab' before the tournament reaches its conclusion.