German club become first team in Europe to ban vlogs and influencer activity at their stadium

Dynamo Dresden have introduced new restrictions on influencers and content creators at the Rudolf-Harbig-Stadion ahead of the 2026/27 season.

The German club says commercial filming at matches must now receive prior approval, with the move aimed at protecting its media rights and supporters' matchday experience.

Dynamo Dresden move to restrict content creators at Rudolf Harbig Stadium

Dynamo Dresden have confirmed that influencers, streamers and other content creators will no longer be permitted to produce commercial vlogs at the Rudolf-Harbig-Stadion without approval from the club.

The restrictions cover content created with the intention of generating significant reach or earning money through social media and video platforms, as well as equipment primarily intended for producing such material.

Dynamo says the decision is partly linked to its media and commercial rights, with stadium regulations already prohibiting the filming of match action for commercial purposes.

The club also believes it should benefit financially from content being produced around its matches, rather than allowing creators to monetise footage without Dynamo receiving anything.

However, the club's concerns also extend to the atmosphere inside the stadium.

Dynamo says some supporters do not want to be constantly filmed by influencers during matches, particularly in Block K, which houses some of the club's most active supporters and ultras.

Private photography and short videos remain permitted, meaning the new rules are aimed specifically at commercial content rather than ordinary supporters capturing their matchday experience.

Dynamo's statement said consideration and mutual respect were important to maintaining a positive atmosphere, while the club and stadium security will be responsible for enforcing the new regulations.

The club also intends to continue discussing the issue with supporters and monitor the impact of the changes.

FGG says: A tricky balance but Dynamo have a point

This feels like a reasonable line to draw.

Fans should be able to film memories of their day at the football, but there is a difference between that and turning the stadium into a backdrop for monetised content.

Clubs have every right to protect their commercial and media rights, although the challenge will be making sure the rules are enforced sensibly rather than becoming overly restrictive for ordinary supporters.