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How Aston Villa’s Villa Park redevelopment could generate £190m+

While Aston Villa are currently facing hardships in the transfer market due to PSR complications, the club are busy pushing forward with a Villa Park redevelopment, which will see the capacity of their home rise above the 50,000 mark.

The increase in capacity should help the club with its aforementioned PSR troubles thanks to an increase in matchday revenue, but a new report from the local council has revealed that the impact of the expansion will go beyond the football club.

Villa Park redevelopment
Villa Park will soon have a capacity of more than 50,000 – Photo by Imago

Birmingham City Council outline the benefits of the Villa Park expansion

In a report published by Birmingham City Council, which recommended that the plans be approved, local councillors have stated that not only will the expansion help modernise the stadium's surroundings, but it will also make Villa Park a year-round destination for fans and the local community.

The reports also delved into the wider economic benefits of the expansion. According to the local council, the new version of Villa Park will attract 255,580 additional visitors and generate an extra £13m for the local area.

Additionally, an expanded Villa Park will ensure that the stadium will be given hosting rights for Euro 2028. A knock-on effect of that is ‘significant inward investment' to the tune of nearly £200m. The reports states:

“It is estimated that the tournament will generate almost £190 million of socio-economic benefits for Birmingham and the wider West Midlands.

“The proposal by its nature would promote Birmingham as an international city supporting development, investment and other initiatives that raise the city’s profile.

“The proposal represents a sustainable, well-designed development that would enhance visual amenity and improve the public realm and user experience.”

FGG says: A positive move forward

Villa Park is already considered one of the best stadiums in English football, and an expanded version will only enhance what makes it so special. The benefits that the new-look stadium will have for the local area are also undeniable, particularly with Euro 2028 looming large.

Andy is a freelance sports writer with ten years of experience covering major sporting events across Europe. He has also been a season ticket holder at Old Trafford since 2008 and has visited over 40 football stadiums in the United Kingdom and abroad following the Reds.

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