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SPFL announce five-year TV deal with Premier Sports

The Scottish Professional Football League (SPFL) has announced a five-year TV deal with Premier Sports. The broadcast channel will show 20 matches per season, beginning from the 2024/25 campaign.

SPFL extend Sky Sports deal

Back in 2022, the SPFL announced that they had extended their contract with Sky Sports. Sky currently show 60 live Scottish Premiership matches per season up until 2019. As part of this agreement, Sky agreed to show matches from the Scottish Women’s Premier League (SWPL).

When the extension with Sky was announced, SPFL CEO Neil Doncaster said: “This is a very significant financial and promotional deal for the SPFL and I’m delighted our clubs have overwhelmingly supported deepening their relationship with the UK’s leading sports broadcaster. Today’s announcement represents a major financial boost for our 42 member clubs at a time when the UK economy is facing significant headwinds, and will increase the exposure of Europe’s most exciting and passionate league.”

Premier Sports win ‘competitive bidding process’ to broadcast Premiership matches

On Wednesday, June 5, the SPFL announced they had signed a contract with Premier Sports, who will show 20 live Premiership games every season for the next five years. There were multiple bidders as part of a “competitive bidding process,” but Premier Sports came out on top.

SPFL group chief executive Neil Doncaster said: “This is tremendous news for SPFL clubs and supporters alike and means that up to 80 Premiership matches will be broadcast live next season across Sky Sports and Premier Sports. This will be the highest number of live matches ever broadcast from the Scottish Premiership.

“With Premier Sports already having the rights to the Premier Sports Cup and Scottish Cup, they have cemented their place as a key broadcaster of live Scottish football.

SPFL
Celtic won the Scottish Premiership and the Scottish Cup in the 2023/24 season – Photo by Icon Sport

“We are extremely grateful to Premier Sports for their increased investment into the game, which will bring an additional eight-figure sum into Scottish football over the next five years, meaning further record-breaking payments to clubs.”

Michael O'Rourke, founder of Premier Sports, added: “We are delighted to strengthen our Scottish football offering to fans in what is a hugely exciting time for Scottish football at both club and international level.

“The addition of the Scottish Premiership means we are showing more Scottish football than ever before and we’re looking forward to broadcasting games and storylines from one of Europe’s most exciting and passionate league for the next five years.”


Will Murray

Freelance football journalist. Experience writing for When Saturday, Comes, Goalkeeper.com, Elite Scholars and Total Football Analysis. Recently finished an MA in Sport Journalism at the University of Brighton. Long-time season ticket holder at the two-time European Champions Nottingham Forest.

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