It has been a difficult campaign for West Bromwich Albion, with results on the pitch leaving supporters increasingly frustrated.
But ahead of what could prove a defining fixture in their season, the club has made a gesture aimed at recognising the loyalty of fans who have stuck by them.
West Brom to pay for fans' travel to Blackburn Rovers crunch match
West Brom have announced they will cover the cost of coach travel for supporters heading to their crucial away fixture against Blackburn Rovers.
The Championship clash at Ewood Park on Easter Monday is shaping up to be a huge game in the context of the Baggies' season.
With the club battling near the wrong end of the EFL Championship table, the trip to Lancashire could carry major implications in the fight to avoid relegation.
The club’s decision to fund travel for supporters is both a show of appreciation for fans and an effort to maximise the travelling support for what is expected to be a high-stakes encounter.
Reports suggest West Brom could take more than 7,000 supporters to Blackburn, despite an initial allocation around the 4,500 mark, potentially creating one of the largest away followings of the Championship season.
FGG says: A positive gesture as West Brom's on-pitch woes continue
It is an acknowledgement of the backing fans have continued to provide throughout a turbulent campaign, with supporters regularly turning out in large numbers despite mounting frustrations over results.
While gestures like this cannot solve problems on the pitch, they can help strengthen the bond between club and supporters during difficult periods.
West Brom’s season has been marked by inconsistency and growing pressure as the relegation battle intensifies at The Hawthorns.
In those circumstances, recognising the commitment of fans, particularly those willing to travel long distances, is an important step.
For a club facing a tense run-in, having thousands of supporters behind the team at Ewood Park could prove just as important as any tactical adjustment on the pitch.