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Swansea City have announced a new ticketing structure for the 2026-27 season, which the club believes will provide supporters with greater ‘flexibility' and ‘value' for all matches played at the Swansea.com Stadium.
The plans have been revealed at the same time as ticket prices for the new season being confirmed, with a slight increase across Category A and B tickets. Category A tickets start at £35, Category B tickets start at £30, and Category C tickets, which have been slightly reduced, start at £20.
The new pricing structure revolves around how ticketing works in each of these three categories.
Swansea introduce new zones to their ticket options
Swansea have announced that all ticket categories at the Swansea.com Stadium will be split into new ‘zones' to make prices fairer across the board.
The updated model means there will be tiers within each price category that reflect the varied views across the stadium. Last season, all tickets were priced the same in each category, meaning supporters behind the goal were paying the same as those sitting on the halfway line.
Zone 1 covers the most central areas of the stadiums, zone 3 covers the South-East corner, where the family stand is located, and zone 2 covers the rest of the stadium. The idea is to make even the biggest matches (category A) affordable for supporters.
🎟️ We can confirm home match ticket pricing for the 2026-27 season, with a more flexible structure introduced to offer supporters improved value and greater options.
— Swansea City AFC (@SwansOfficial) July 16, 2026
👉 https://t.co/RMxq2JYt7Q pic.twitter.com/kvVYchVqja
The categorisation of matches at the Swansea.com Stadium remains the same ahead of the 2026-27 season. The biggest matches will be marked as Category A, while the ‘smaller' matches will be marked as Category C. All other matches that fall between these two categories will be marked as Category B.
Fixture categorisation will be determined as and when tickets are released throughout the season. Swansea's first four home matches have been categorised as follows:
- Sheffield United (Category B)
- Watford (Category C)
- Wrexham (Category A)
- Burnley (Category B)
FGG says: Logic prevails
Most other clubs have incorporated tiered pricing based on view and location for several years now, so it's surprising that it has taken Swansea this long to follow suit. Hopefully, this new structure will make attending matches at the Swansea.com Stadium more affordable.