Fresh proposals to increase the number of concerts at the London Stadium have sparked an immediate response from West Ham's largest supporters' group.
Hammers United says it would oppose any plans that reduce the number of home matches early in the season.
Hammers United would oppose plans to improve London Stadium
West Ham supporters' group Hammers United has rejected suggestions that the club should play more away matches in September to allow the London Stadium to host additional concerts.
The proposal forms part of a wider five-point plan put forward by London Stadium LLP chair Lyn Garner, who wants to improve the venue's financial performance by increasing the number of non-football events it stages each year.
The London Stadium is currently licensed to host ten concerts annually, significantly fewer than Tottenham Hotspur Stadium, and discussions are ongoing with Newham Council about expanding that number.
One idea being explored is scheduling more of West Ham's away fixtures at the start of future seasons, creating additional dates for concerts during September.
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However, Hammers United believes such a move would be unfair on supporters, arguing fans should not have to wait weeks between home matches before facing a congested run later in the campaign.
Speaking to the Evening Standard, the supporters' group also highlighted the financial impact on fans, with travel, food and other matchday costs becoming concentrated into shorter periods.
Despite its opposition, Hammers United acknowledged there could be room for compromise if supporters received meaningful benefits in return, suggesting greater use of the London Stadium for West Ham Women's fixtures could form part of any future agreement.
The group also voiced support for several other proposals, including improving the stadium's appearance, boosting the atmosphere and securing naming rights to strengthen the venue's finances.
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Supporters are at the heart of any football club, so it's understandable that Hammers United wants to protect the regular rhythm of home fixtures.
Matchdays are about more than 90 minutes of football, and changing that routine could have a real impact on fans.
If the London Stadium is to become a more successful multi-purpose venue, any solution should strike a balance between improving its long-term future and preserving the matchday experience that matters most to Hammers supporters.