Despite making millions of pounds from ticket sales at the 2026 World Cup, FIFA are not done yet trying to make money from football fans.
Ahead of the World Cup final on Sunday, 19 July, football's governing body has revealed it is selling pieces of turf from MetLife Stadium, where the final will take place.
The pitch is set to be completely replaced ahead of the start of the 2026/27 NFL season, but FIFA are not prepared to just let the turf go to waste.
World Cup final turf on offer for $450
FIFA have listed all segments of turf for sale at $450, each measuring 17.5 x 17.5 x 17.5, although it is unclear at this stage whether that is in centimetres, millimetres, or inches. The advertisement states:
“Own a genuine piece of football history with an authentic 2026 FIFA World Cup Piece of the pitch, permanently preserved in a premium acrylic with a USB keepsake.
“Each piece contains an original fragment of the iconic Final playing surface, making it a unique collectable that celebrates one of the world’s greatest sporting events.
“The acrylic USB features an authenticity film while offering a sleek, contemporary display piece. Presented in a premium hinged shoulder box with striking spot UV detailing, this exclusive item is designed for collectors, fans, and football enthusiasts alike.”
FIFA heard “touch grass” and said “how much can we charge for it?” https://t.co/VrsYXHMMN2
— Governor Sherrill Press Office (@NJGovPress) July 10, 2026
What might make this purchase more appealing to collectors is that the turf at MetLife Stadium has come under criticism throughout the tournament. It was only laid in the week leading up to the tournament, and a few players have spoken about the difficulties of playing on it.
Anyone who does elect to purchase some turf will have to wait until after the final on Sunday to receive their order. There is also a chance that the price of the turf will go up after Sunday, should something iconic happen in the final.
FGG says: A price for everything
FIFA, which is ironically registered as a nonprofit organisation, have proven over the last six months that nothing is off-limits when it comes to making money. While this isn't the most shameless thing they have done, it is further proof that all the criticism they have received in recent times has fallen on deaf ears.