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Cambridge United announce renaming of ground to The Cledara Abbey Stadium

Cambridge United have announced a five-year partnership with the software management company Cledara to become the official sponsor of the Abbey Stadium.

The Abbey Stadium will now be known as the Cledara Abbey Stadium until January 2029.

Cristina Vila Vives, Cledara founder and CEO, said: “We are delighted to be able to help Cambridge United with its ambitions to grow the fanbase, engage younger fans, encourage families, build the visibility of the women's team and support the Cambridge community. We are fully supportive of all these plans.

“We are a people business, as is Cambridge United. The club is a central part of the community and it’s great to be a part of that. And Cambridge itself is a leading tech hub and a hotbed for startups.

“This is a market which Cledara serves and we look forward to expanding our network throughout the city and surrounding areas.

“This agreement, which lasts for five years, reflects that we're building for the future. Our customers trust us with their core software infrastructure and planning for the long term is important.”

Cledara is a SaaS subscription management company based in London that helps companies across the world manage and track software usage.

The partnership with Cledara is part of Cambridge United’s larger plans to redevelop the stadium by improving the facilities and the matchday experience for supporters.

Cambridge United are looking to redevelop their stadium by improving facilities and matchday experience for supporters.
Cambridge United's partnership with Cledara is part of the club's wider ambitions to redevelop the stadium / Photo: Icon Sport

In December 2023, the club announced that they had appointed stadium development architects and project managers to begin the refurbishment of the stadium in 2024.

After this announcement in December 2023, CEO Alex Tunbridge, said: “We hope to be in a position to publish initial plans in early New Year”.

There have been various other agreements to accelerate the plans to modernise the stadium.

In October 2023, Cambridge United announced that they had spent £1.5 million on a new Supporters Club building, allowing the club to demolish the existing one. As a result, the League One club will be granted land to push forward with the renovation plans.

Following the announcement of the partnership with Cledara, CEO Tunbridge, said: “We are embarking on an exciting journey to develop the stadium and welcoming organisations such as Cledara is an important part of that.

“We are very grateful to have their support as we start out on the redevelopment project and I would like to thank them for ensuring that the Abbey Stadium remains a part of the stadium's new name.

“We are ambitious for the Club. We want to modernise, progress and take advantage of new potential opportunities as the professional football club based in the world leading city of Cambridge, home to the rules of the game.

“At the same time, we want to do this with appropriate acknowledgement of the DNA of our Club. Keeping ‘The Abbey’ as a central part of the new name was important both for us and Cledara.”

 

Will Murray

Freelance football journalist. Experience writing for When Saturday, Comes, Goalkeeper.com, Elite Scholars and Total Football Analysis. Recently finished an MA in Sport Journalism at the University of Brighton. Long-time season ticket holder at the two-time European Champions Nottingham Forest.

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