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Coventry City have attempted to reassure supporters after criticism over season ticket price increases ahead of their Premier League return.
The club insist they are committed to keeping loyal fans at the CBS Arena despite concerns over affordability.
Coventry City chief hoping to find solution to ticket rises
The Sky Blues have promised to work with supporters worried about ticket prices after backlash over increases ahead of the 2026/27 Premier League season.
Chief business officer Nicola Ibbetson said the club would “find a solution” for every supporter who held a season ticket last season and wanted to remain at the CBS Arena.
“We want every single season ticket holder who was with us last season on that tremendous journey to be with us as we get back into the Premier League after 25 years,” she said, via the BBC.
:quality(65)/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F06%2Fimago1076629919.jpg "Coventry City make ticket promise amid supporter backlash over 20% rise after Premier League return 1")
The Sky Blues say the ‘rise of nearly 20%' has been benchmarked against other Premier League clubs, with a standard adult season ticket costing £625, while under-18s will pay the equivalent of £20 per game and under-14s £15 per match.
The biggest criticism has centred around premium seating, where the most expensive season tickets have risen to £800 regardless of age.
Ibbetson stressed that hospitality and premium areas are considered luxury products, but confirmed that supporters unhappy with the increases would have opportunities to relocate into standard seating once renewal windows close.
She also addressed concerns surrounding the move to digital tickets, saying fans without smartphones or those needing additional support would be helped by the club's ticket office.
FGG says: Coventry now need to back up their promise to supporters
Promotion always brings increased costs, but it's understandable why some supporters were concerned by the scale of the rises.
Coventry have at least acknowledged those concerns publicly, and the focus will now be on ensuring the promised solutions genuinely allow long-standing fans to remain part of the club's Premier League return.