Norwich City have announced ambitious redevelopment plans for Carrow Road as part of a long-term project aimed at modernising the stadium and enhancing the fan experience.
The club said the upgrades would be carried out in phases, with each stage designed to improve facilities and prepare the ground for future growth.
According to the club’s recent announcement, the opening phase will include an application for planning permission to build a new external fan zone, which is set to sit behind the Barclay Stand.
Work will also begin on upgrades to the Regency Security Stand and a section of the South Stand, with construction expected to start by November 2025. Club officials believe these changes will bring fans closer together and add new life to the matchday atmosphere.
By the start of the 2026/27 season, Norwich plan to introduce a new stadium map to reflect the changes and improved facilities, as the club says the redevelopment will not only modernise Carrow Road but also provide supporters with more personalised matchday experiences.
/https%3A%2F%2Ffootballgroundguide.com%2Fapp%2Fuploads%2F2024%2F09%2Fimago1048812869.jpg "Norwich outline ‘major’ Carrow Road redevelopment plan featuring new fan zone and away end 1")
Club to relocate some season ticket holders and away fans
Norwich have confirmed that season ticket holders in the lower tier of the Regency Security Stand and part of the South Stand will need to move to other sections of the stadium as part of the upcoming redevelopment.
The club says affected season ticket holders will be given first choice when renewals open ahead of the 2026/27 campaign, and a priority will be offered to ensure they can relocate to new seats with friends and family where possible.
This will help to maintain long-standing fan groups and preserve the communal matchday atmosphere that defines Carrow Road.
After that initial window, fans in other areas of the stadium will also have a chance to change their seats under the updated layout.
The new stadium map will see away fans moved to the lower tier of the Regency Security Stand, while the South Stand will be upgraded to include a new premium hospitality area as the club continue reshaping the matchday experience for all supporters.
Carrow Road redevelopment phases
Norwich have announced a four-phase redevelopment plan for Carrow Road, starting with a new fan zone behind the Barclay Stand.
The space will be open before and after matches for all home supporters. The club is working with City and County councils and plans to submit a planning application after local consultations.
Phase two will re-map Carrow Road’s layout to improve matchday atmosphere and create tailored experiences, with the new sections featuring themed entertainment, diverse food options, and family-friendly areas with Captain Canary appearances.
However, some season ticket holders, especially in the lower Regency Security Stand and part of the South Stand, will need to relocate to new seats.
In phase three, the club intends to upgrade and expand premium hospitality spaces across the Regency Security, Barclay, and South Stand sections. These areas will receive modernised facilities and enhanced offerings to appeal to fans looking for an elevated matchday experience.
The final phase will see preparations for a potential redevelopment of the City Stand, which remains under active review. By completing the earlier stages successfully, the club hope to create the foundation needed to take on a more substantial rebuild in the future.
Together, these four phases represent a bold step in securing Carrow Road’s place as a modern, inclusive, and vibrant home for Norwich City supporters for years to come.
FGG Says
Norwich City’s redevelopment plans show real ambition and long-term thinking, and by focusing on fan engagement and modernising facilities, the club is ensuring Carrow Road remains vibrant and future-ready.
The inclusion of family zones, diverse entertainment, and better hospitality reflects a commitment to inclusivity and growth. While some disruption for season ticket holders is unavoidable, the overall vision promises a richer, more unified matchday experience for all supporters.