Premier League club set to debut £900-a-head Michelin hospitality experience on opening weekend

Fulham are taking their matchday hospitality to another level this season, with a Michelin Guide-recognised dining experience set to launch at Craven Cottage.

The new offering will give supporters the chance to enjoy a luxury restaurant experience alongside their Premier League football, albeit at a price far beyond the usual matchday budget.

Fulham introduce luxury dining experience at Craven Cottage this season

Fulham will launch “Constance on Matchdays” next Monday when Alvaro Arbeloa's side host Chelsea in their opening Premier League fixture of the season.

The experience will be delivered by Constance, the Adam Byatt-directed restaurant at Fulham Pier, with head chef Charlie Crote overseeing the operation.

Fans will reportedly pay around £900 per head for the opening-day experience, making it one of the most expensive matchday hospitality offerings in English football.

The launch will also make Fulham the only club in the UK with a Michelin Guide-recognised dining experience available on a matchday.

Rather than bringing in guest chefs for individual fixtures, Constance will provide a permanent offering throughout the season, with emerging culinary talent joining the team and menus changing for each match.

The initiative forms part of the Cottagers' increasingly premium matchday operation.

The club's Riverside Stand, which was fully opened last season, already features high-end hospitality options including caviar, margaritas and season tickets costing as much as £20,000.

Its three-storey Sky Deck has also become one of the Premier League‘s most exclusive experiences available to supporters who are not club owners.

Fulham Pier director Glen Sutton said the new concept represents a significant change in how premium sporting experiences are delivered, with the restaurant able to use the same staff and standards throughout the year.

FGG says: £900 for lunch? Nothing beats a pie and Bovril in the stands

There is clearly a market for this sort of experience, especially around the Hammersmith and Chelsea area, and Fulham deserve credit for thinking beyond the traditional corporate hospitality model.

But £900 for a matchday meal is firmly in the “not for us” category.

Just give us a pie, a Bovril and a seat in the stands any day of the week.