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Paris Saint-Germain have agreed a new three-year partnership with Google that will bring the technology giant into the Parc des Princes while expanding the French club's use of artificial intelligence and smartphone technology.
The agreement, which runs until 2029, makes Google a premium partner of PSG, with Google Gemini becoming the club's official artificial intelligence assistant and Google Pixel becoming its official smartphone.
The partnership will also see a dedicated Google space created at the Parc des Princes for partners, creators and invited guests to experience the company's latest technology.
Jean-Philippe Becane, Google's marketing director in France, described the agreement as a source of “great pride” and said the partnership would allow the company to use technologies including Gemini and Pixel to help football supporters experience PSG's biggest moments more closely.
The deal comes at a time when artificial intelligence is becoming increasingly prominent across professional football, with clubs exploring how technology can improve content production, supporter engagement and the wider matchday experience.
Reports have claimed that Gemini will be used by PSG for content creation, while Pixel devices will help capture media content for the club.
PSG follow Arsenal and Liverpool's Google partnership model
PSG are not the first major European club to establish a relationship with Google Pixel.
Liverpool announced a long-term partnership with Google Pixel in 2023, making the company the club's official mobile phone partner. The agreement has been used to produce exclusive content around both the men's and women's teams, including a pitchside series designed to bring supporters closer to the action.
Liverpool's partnership has subsequently expanded into initiatives designed to support the next generation of women working in football media, with the Pixel FC Academy launched alongside the Powerhouse Project in 2024.
Arsenal have also incorporated Google Pixel technology into their supporter and content strategy, making the partnership model increasingly familiar across elite European football.
For PSG, however, the addition of Gemini gives the agreement another dimension. Rather than simply using Google's smartphone technology to produce content, the French champions will have an official AI assistant as part of their wider operations.
Parc des Princes gets dedicated Google technology space
The most visible aspect of the agreement for matchgoing supporters and visitors will be the dedicated Google space at the Parc des Princes.
The area will allow partners, creators and invited guests to discover Google's latest innovations, with artificial intelligence expected to be a major focus.
PSG's 2026-27 fixture schedule continues to list the Parc des Princes as the club's home, with the stadium hosting Ligue 1 fixtures throughout the campaign.
The partnership therefore gives Google a prominent platform at one of Europe's most recognisable football grounds while giving PSG access to technology that can support its global content operation.
FGG Says: Google deal shows how stadiums are becoming technology hubs
The PSG agreement is significant because it shows how partnerships are evolving beyond traditional advertising and branding.
That approach is increasingly relevant as major stadiums compete to offer supporters experiences that extend beyond the match itself. PSG's agreement with Google is another example of a leading European club using its stadium as a platform for technology, entertainment and commercial innovation.