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Newcastle United and Liverpool supporters came together at St James' Park to honour Kevin Keegan ahead of Sunday's Premier League opener.
The former England captain's family and a host of his ex-Newcastle players were also in attendance for an emotional tribute.
Newcastle and Liverpool fans unite for Kevin Keegan tribute
Keegan, who played for both Newcastle and Liverpool before managing the Magpies, died aged 75 last month following a battle with cancer.
His family watched from the directors' box as Newcastle hosted Liverpool for the first time since his death, with supporters from both clubs joining together to celebrate his life and legacy.
Players from both sides wore shirts featuring ‘Keegan 7′ during the warm-up, before a centre-circle mosaic made from more than 500 shirts left outside St James' Park after Keegan's passing was announced.
A tribute video was then shown on the stadium's big screens before Newcastle supporters' group, Wor Flags, produced a huge stadium-wide display involving the Liverpool supporters.
“Keegan 7” was displayed in the Leazes End, while a huge ‘King Kev' tifo was unveiled in the East Stand.
The Gallowgate End also featured one of Keegan's famous quotes: “I want people to dream about their football club.”
The two sets of supporters then joined together for a minute's applause, with chants of “one Kevin Keegan” echoing around St James' Park.
Several members of Keegan's legendary Newcastle team from his first spell as manager were also present, including Alan Shearer, Rob Lee, Peter Beardsley, Tino Asprilla and Warren Barton.
Keegan's family had previously thanked supporters for the tributes left outside the stadium, saying the “sea of black and white shirts and scarves” had shown how deeply he was loved.
FGG says: A fitting tribute to a true football great
This was a brilliant way for Newcastle and Liverpool fans to come together and celebrate someone who had such a huge impact on both clubs.
Keegan's connection with Newcastle in particular is impossible to overstate, and seeing supporters from both sides unite to honour him was a fitting tribute to a much-loved figure in English football.