Who could spend £150m on sponsoring new Man Utd stadium? Tech, finance and northern giants lead race

Manchester United's proposed 100,000-capacity stadium could become one of the most valuable naming-rights opportunities in English football.

Experts believe a new commercial deal could eventually be worth around £15 million per year, with technology, financial services and major northern brands among the potential contenders.

How a new Old Trafford can reshape United’s naming-rights value

United could be in line for a major naming-rights windfall when their proposed new stadium is eventually built.

Only eight Premier League clubs currently have stadium naming-rights sponsors, with Arsenal and Emirates, Manchester City and Etihad, and Everton and Hill Dickinson, among the most prominent examples.

However, United's planned 100,000-capacity arena and wider regeneration project could create an opportunity on a completely different scale.

According to sponsorship valuation experts The Sponsor (via City AM), United's current stadium would struggle to command £10 million per year.

A new venue could potentially reach almost £15 million annually, putting a ten-year agreement at around £150 million.

That figure could rise further if United return to the level of success enjoyed by their Premier League rivals, with a £200 million deal potentially becoming realistic.

Technology companies could be among the strongest candidates. United's existing Snapdragon and DHL partnerships could put them in the frame, while brands such as Adobe have increased their presence in English football.

Financial services companies are another obvious option, with eToro highlighted as a potential contender given its extensive involvement in Premier League and European football.

There could also be an opportunity for a major entertainment brand. The new stadium is intended to become more than simply a football venue, making a global company such as Apple an intriguing possibility.

Experts also believe the strongest candidates could have links to Manchester itself, as stadium naming-rights deals often involve brands with a connection to the local area.

FGG says: This could be another huge revenue stream

A 100,000-capacity stadium gives United a huge commercial asset, and a £150 million naming-rights deal would represent serious additional revenue for the club.

The key will be finding a partner that fits the scale and identity of the new stadium without completely sacrificing its connection to Old Trafford.

A major northern brand could arguably provide the best of both worlds.