Our Ladbrokes Review for 2025 found a bookmaker that leverages its century-spanning heritage to deliver a feature-rich, modern betting experience. As we tested the platform, it became clear that for UK punters who value a deep sportsbook and a constant stream of promotions, Ladbrokes remains a top-tier choice.
Ladbrokes review: A comprehensive overview
Ladbrokes presents a slick, comprehensive platform that caters to both casual bettors and seasoned sports fans. Its strengths lie in a vast market selection and a superb mobile experience, though there are a few areas where it could improve.
Key Features Summary
| Feature | Details |
|---|---|
| Welcome Bonus | Bet £5, Get £30 in Free Bets for new customers. |
| Sports Coverage | Extensive range of over 39 sports, including football, horse racing, and niche markets. |
| Mobile Apps | Highly-rated, full-featured apps for both iOS and Android devices. |
| Customer Support | Live Chat, Phone, and Social Media are available but can be difficult to locate on the site. |
| Payment Methods | Includes Debit Cards (Visa, Mastercard), PayPal, Apple Pay, and Google Pay. |
Pros and Cons
| Pros | Cons |
|---|---|
| Excellent range of daily promotions and odds boosts for existing customers. | Customer support contact details are intentionally difficult to locate on the website. |
| A deep sportsbook with over 39 sports and hundreds of markets on top events. | The website lacks a search tool, making it difficult to find specific events. |
| Superb mobile apps for iOS and Android with high user ratings and full functionality. | A maximum deposit limit of £2,000 for many payment methods may restrict high-rollers. |
| Industry-leading focus on customer security, with high-level fund protection. |
Ladbrokes bonuses & promotions
Ladbrokes truly shines when it comes to rewarding both new and loyal punters. The promotions page is packed with value, from a generous welcome offer to a suite of daily deals for existing players.
The Ladbrokes welcome bonus for sports betting
For new UK and Republic of Ireland customers, Ladbrokes offers a compelling “Bet £5, Get £30” promotion. To qualify, you simply need to register an account and place a £5 bet on any sports market with minimum odds of 1/2. In return, you'll receive your bonus as 6 x £5 free bets, giving you plenty of chances to explore the sportsbook.
A closer look at the terms & conditions
We've distilled the key terms for the welcome offer to ensure you don't get caught out:
- Your first qualifying bet must be placed within 14 days of registering your account.
- The 6 x £5 free bets expire 7 days after being credited.
- As is standard, the free bet stake is not returned in any winnings you receive.
- Deposits made using certain methods, including Skrill and Paysafecard, are excluded from this offer.
Are there promotions for existing customers?
Absolutely. During our testing, we found that Ladbrokes is one of the best in the business for looking after its existing customers. Here are some of the standout offers:
- Daily Odds Boosts: Punters can boost the odds on any market they choose, once per day.
- Acca Insurance: Get your stake back as a free bet if one leg of your 5-team-or-more accumulator lets you down.
- 2UP (Early Payout): On selected football matches, your bet will be paid out as a winner if your team goes two goals ahead at any point.
- Best Odds Guaranteed: This popular feature is available on all UK and Irish horse racing and greyhound racing from 8am on the day of the race.
- 1-2-FREE: A fantastic free-to-play game. Simply predict the correct scores of three selected football matches to win £100 in cash. Better yet, it has a tiered prize structure, so you'll get a £5 free bet for two correct scores and a £1 free bet for just one.
Ladbrokes sports betting markets review
The depth of the Ladbrokes sportsbook is impressive. You'll find betting markets on over 39 different sports, covering everything you'd expect and much more. Core sports like football (Premier League, European leagues), horse racing, cricket, rugby, and tennis are covered in incredible detail. For those with more niche interests, markets are available on everything from Gaelic sports to specials like politics and TV shows.
Betting odds & value
While Ladbrokes' standard odds are competitive, they are not always the longest in the market. Our analysis revealed a pre-match return-to-player rate of 94.50% for top football leagues and a similarly competitive 94.15% for tennis, although this can dip slightly for in-play markets. This represents solid value, but the real advantage for punters often comes from promotions. The daily Odds Boosts feature, in particular, allows you to create your own value by enhancing the price on a bet of your choice.
The live betting experience
The in-play betting platform is slick and responsive, offering a huge variety of markets on sports like football, tennis, and even badminton and table tennis. The key features that enhance the live experience include:
- Live Streaming: A good selection of events is available to watch live for any customer with a funded or active account.
- Cash Out: The cash-out feature is available on a vast number of markets, and a partial cash-out option gives you even more control over your bets.
- Updated Stats: The platform is supported by real-time statistics, helping you make more informed in-play betting decisions.
Bet builder & special features
Ladbrokes offers excellent tools for crafting custom bets. The Bet Builder is easy to use and allows you to combine multiple markets from a single football match into one accumulator-style bet. For even more bespoke wagers, the #GetAPrice feature lets you request odds for a specific bet combination via social media.
Additional betting features at Ladbrokes
Beyond the sportsbook, Ladbrokes offers a full suite of gaming products.
Casino games
The Ladbrokes Casino is huge, featuring over 2,000 games from top providers. This includes a massive library of slots, classic table games, and an immersive live casino section. While a dedicated casino app is available, all games can also be accessed through the main sports app.
Bingo and lottery
For players who enjoy a different kind of flutter, Ladbrokes provides a wide variety of online bingo games, including daily free-to-play sessions for its customers.
Virtual sports
A complete offering of virtual sports betting markets is available around the clock, with events starting every few minutes on sports like football, horse racing, and greyhounds.
The Ladbrokes site experience
Ladbrokes has invested heavily in creating a user-friendly and reliable platform, whether you're betting on a desktop or on the go.
Website design & navigation
The desktop website is slick and modern, with an intuitive layout that makes finding major sports and promotions easy. The main drawback we found during our review is the lack of an easily accessible search tool. This can make finding a specific, less popular event a more laborious task than it needs to be.
The mobile betting experience
This is a real area of strength for Ladbrokes. The dedicated mobile apps for iOS and Android are superb, reflected in their high user ratings of 4.5/5 on the App Store and a respectable 4/5 on the Google Play Store. The apps provide the full functionality of the desktop site, including live streaming and all promotions, while adding extra security layers like fingerprint ID.
Betting and deposit limits
Ladbrokes is accessible to all types of punters, with minimum stakes starting from as little as a penny on many markets. The maximum deposit for most payment methods is set at £2,000, a limit which might be a bit restrictive for serious high-rollers.
Getting help: customer support
A full range of customer support options is available, including 24/7 Live Chat, social media channels (Facebook, X/Twitter), a phone line (0800 731 6191), and an on-site email form. However, our review must critically note that it is deliberately difficult to find these contact details. Users are funnelled through the FAQ section and must actively look for the option to speak to an agent, which is a clear frustration.
Ladbrokes payment methods
Managing your funds at Ladbrokes is a secure and straightforward process with a good range of modern payment options.
How to deposit funds
The primary deposit methods for UK customers include Debit Cards (Visa, Mastercard), PayPal, Apple Pay, and Google Pay. The minimum deposit is just £5 for most methods (£10 for PayPal), and all deposits are processed instantly and are completely free of charge.
How to withdraw your winnings
Withdrawals are just as simple. You can withdraw to the same methods you used to deposit. Processing times are excellent, with PayPal being the fastest option at under 8 hours. Debit Card and bank transfer withdrawals are also efficient, typically taking 1-3 banking days to reach your account. The minimum withdrawal amount is £5 for most options.
Why choose Ladbrokes for sports betting: our final verdict
After a thorough review, our verdict is that Ladbrokes remains a premier destination for UK sports bettors. It's an ideal platform for punters who value an enormous range of betting markets and a consistent stream of high-quality promotions over having the absolute highest odds on every single bet. While some rivals may occasionally offer slightly better prices, Ladbrokes builds its value proposition on a complete and engaging betting experience.
The key strengths are impossible to ignore: world-class security that gives you peace of mind, an extensive range of promotions that constantly rewards loyalty, a deep sportsbook that covers almost any event you can think of, and a superb mobile app that makes betting on the go a seamless pleasure.
Of course, it’s not perfect. The odds, while competitive, can be beaten, and the frustratingly hidden customer support channels are a genuine drawback that the company should address. Despite these points, the positives far outweigh the negatives. For the vast majority of UK sports fans, Ladbrokes is an exceptionally strong and reliable choice that we confidently recommend.
Ladbrokes FAQs
Ladbrokes is owned by Entain plc, a global sports betting and gaming group that also owns other major brands like Coral and Bwin.
Yes, Ladbrokes is fully licensed and regulated by the UK Gambling Commission, ensuring it operates to the highest standards of safety and fairness.
Yes, Ladbrokes offers Best Odds Guaranteed on all UK and Irish horse racing and greyhound racing from 8am on the day of the race.
You can bet on over 39 different sports, including all the major ones like football and horse racing, as well as niche markets and specials like politics and TV shows.
Withdrawal times vary by method. E-wallets like PayPal are the fastest, processed in under 8 hours. Debit card withdrawals take 1-3 banking days to complete.