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Bournemouth launch brand-new matchworn auction site

Bournemouth have today, April 18, launched their all-new matchworn auction site, granting fans the opportunity to purchase genuine apparel donned by their favourite players.

Here is everything you need to know about how to potentially get your hands on one and what shirts are the first to be available.

Bournemouth launch brand-new matchworn auction site

Bournemouth fans (pictured), will now have access to the match-worn auction site at the club
The Cherries have launched the site with two match-worn shirts from the 2023/24 campaign. Photo by Icon Sport

Why have Bournemouth launched the site?

In short, it provides supporters with the unique opportunity to purchase authentic, match-worn shirts directly from the club.

While not perfect, the auction system does make the process fairly simple – whoever places the highest bid will win the prize.

An added benefit of the site is that the club have confirmed that an undisclosed percentage of funds raised will be donated to the Cherries Community Fund.

What will you get?

As per the club's official website, “each shirt comes in a presentation box, accompanied by a certificate of authentication and personally signed by the player who wore it.”

It really is a fabulous opportunity to get your hands on a genuine shirt worn by your favourite player during a match.

What shirts are being auctioned?

The Cherries have confirmed that the matchworn auction website has been launched with two shirts from two key moments of the club's 2023/24 Premier League campaign.

Dominic Solanke vs West Ham

Worn by the striker when he scored in a 1-1 draw with the Hammers earlier in the season, the 26-year-old's shirt is the first on the list to be auctioned.

Given his incredible form this term, it is likely there will be plenty of competition and this may be one of the harder shirts to get a hold of.

Justin Kluivert vs Crystal Palace

The second shirt on the list was worn by Justin Kluivert when the Dutchman scored his winner against Crystal Palace on April 2.

There may not be as much attention paid to this compared to that of Solanke, but given the iconic status of the Kluivert name within the sport, there will still be plenty of supporters desperate to win this shirt too.

Fan reaction to the matchworn auction site

Surprisingly, fans of the club are not happy with the initiative in the slightest, with many criticising the format of the auction, the ambiguous donations to charity and extortionate prices too.

One supporter took to X, formerly Twitter, to say: “What so you can just get more money? Who does this benefit other than yourselves? There’s loads of auction sites out there selling AFCB matchworn shirts, this scheme does nothing for the fans.”

While another added that the club should “give the shirts to the fans registered as going to the most games rather than auctioning for cash.”

This, then, appears to be yet another case of a good idea being executed badly.


Harry Dowsett

Freelance football writer with experience writing for multiple digital platforms, such as GIVEMESPORT. Recently graduated from Portsmouth University with a media studies degree - completing a dissertation on the evolution of sports journalism in the process. He has a love for Arsenal Football Club and a passion for football as a whole.

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