Everton have moved to address growing supporter concerns over ticket pricing at the Hill Dickinson Stadium.
Talks between fan representatives and club executives have now provided some clarity on how the issue is being handled.
How did Everton respond to recent Hill Dickinson Stadium ticket concerns?
The Everton Fan Advisory Board (FAB) has confirmed it recently held a meeting with senior club leadership to discuss ticketing fears linked to the move to the Hill Dickinson Stadium.
In an update shared with supporters, the FAB revealed the club has “committed” to formally considering proposals shaped by fan feedback.
These proposals centre on affordability, accessibility and protecting long-standing matchgoing supporters from being priced out in the coming seasons.
The board stated that Everton’s leadership listened to the concerns raised and will return with a response after reviewing the suggestions internally.
While no final decisions have yet been announced, the FAB stressed it will keep supporters informed as soon as further updates are provided.
FGG says: Everton must not price loyal fans out of attending the Hill Dickinson Stadium
These discussions come amid heightened sensitivity around pricing, with fans wary that a modern stadium, combined with rising commercial revenues, could lead to higher costs on matchdays.
Arsenal, for example, are set to introduce new tiers of pricing and, as a result, will become the most expensive Premier League club to watch next season, with high-demand fixtures costing as much as £168 per ticket.
Everton’s move to Hill Dickinson Stadium is seen as a major step forward commercially, but supporters have been clear that progress off the pitch should not come at their expense.
A world-class venue should enhance the fan experience, not restrict it, so it will be very important not to price loyal supporters out of attending Everton matches.