/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F06%2Fimago1078198222.jpg)
The 2026 World Cup has already faced plenty of criticism over ticket prices, transport costs and fan affordability, and now supporters have discovered another expense that has left many scratching their heads.
FIFA is charging fans around £59 to have their names displayed on stadium big screens during matches through a new ‘Super Shoutouts' feature being promoted across their official platforms.
Supporters will have to pay for a shoutout on the big screen
Fans attending matches at this summer's World Cup can now pay $79 (£59) for a personalised message to appear on the giant screens inside stadiums.
The feature, branded as a ‘Super Shoutout', allows supporters to submit names and messages that could then be shown during matchday proceedings.
FIFA is marketing the service as a unique opportunity for fans to become part of the 2026 World Cup experience and see themselves featured at football's biggest tournament.
The initiative arrives just days before the competition gets underway, with Mexico facing South Africa in the opening match at Estadio Azteca in Mexico City, before the United States host Paraguay at SoFi Stadium in their first game on American soil.
While personalised stadium messages are nothing new, many supporters have questioned why FIFA is charging such a significant fee for something that is often provided free of charge or included as part of wider fan engagement activities at other sporting events.
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F06%2Fimago1077473959.jpg "FIFA greed continues as they will charge World Cup fans £59 for something that is usually free 1")
FGG says: Another unnecessary money grab from FIFA
In the grand scheme of World Cup costs, £59 might not be the biggest expense supporters face this summer, but that's not really the point.
Fans are already dealing with eye-watering ticket prices, expensive accommodation, inflated transport costs and costly food and drink inside stadiums, so adding a £59 charge just to see your name on a screen feels like another example of FIFA trying to monetise every possible part of the fan experience.
Of course, nobody is forced to buy it, and there will undoubtedly be supporters willing to pay for the novelty.
But when so many conversations around this tournament have centred on affordability and accessibility, launching a premium-priced shoutout service is unlikely to win FIFA many admirers.
For many fans, it will simply feel like another unnecessary money grab at a World Cup that has already faced plenty of criticism for putting revenue ahead of supporters.
If you want to spice up the tournament or maybe fund a shoutout of your own, then check out the best football World Cup betting sites for trusted platforms and top offers.