Chelsea's owners have reportedly refused to give up hopes of building a new stadium on Earls Court despite a recent council blow.
The Blues are currently plying their trade at Stamford Bridge with a capacity of just under 42,000 – a figure which is not deemed enough for a top European outfit.
There have been a number of plans surrounding Chelsea's home, including a development of the existing arena to meet modern-day requirements.
Enzo Maresca's men have enjoyed a number of standout successes at the venue recently, beating both Wolverhampton Wanderers and most recently Barcelona in West London this month.
A Champions League clash with Hansi Flick's side ended in a 3-0 triumph for the Blues, with the Stamford Bridge faithfull witnessing a masterclass from Brazilian wonderkid Estevao.
Chelsea ‘not given up' on Earls Court possibility
According to The Telegraph, Chelsea's owners BlueCo remain optimistic around their chances of building a new stadium close to the current site of Stamford Bridge.
The report claims that Todd Boehly and company have ‘not given up' on the possibility of the Blues building a new home at Earls Court in the near future.
This is despite the Earls Court Development Company (ECDC) receiving permission from Hammersmith and Fulham council to push on with plans for the area.
The proposed project is set to cost £10b, with Earls Court becoming a hub for new housing and retail buildings, with no plans for a new football stadium included.
What are Chelsea's other options?
Despite their reluctance to let go of their dreams of moving into a new stadium on Earls Court, there might be a time in the near future when ECDC's progress means that Chelsea's owners need to move onto making alternatives a reality.
The idea of knocking down the current Stamford Bridge and building a new 60,000-seater stadium has been touted, however that would involve the team playing at a different venue for a few seasons.
There is also the option of a stand-by-stand regeneration of their West London home, allowing Chelsea to remain at their current base whilst incremental improvements are made to the overall venue.
FGG says: Chelsea suffering from London issue
Currently situated in the heart of West London, Chelsea are surrounded by an urban jungle which leaves little room for major developments such as a new stadium.
As a result, the Blues may need to look further afield if they wish to build a brand new home in the near future, taking them further away from local rivals Fulham.
With the ECDC given the green light by the local council for a housing and retail project, it is hard to imagine a reality in which Earls Court plays host to professional football.