Everton’s Hill Dickinson Stadium has officially been selected to host five matches at Euro 2028, marking a major moment for both the club and the city of Liverpool.
However, the tournament will bring one unusual twist – due to UEFA’s rules on commercial naming, the stadium’s sponsor branding will be removed throughout the competition.
Instead, the venue will be referred to simply as Everton Stadium during the tournament, and while the change is temporary, many believe it will give the club valuable global exposure as millions of viewers tune in for the European Championships.
Club figures insist that the decision will “put Everton on the map,” offering an unprecedented chance to show off their new waterfront home.
With the venue purpose-built for football, the tournament will allow the world to see what Everton supporters will soon enjoy every week.
Hill Dickinson Stadium ready to be showcased on the international stage
Hosting five games means tens of thousands of visiting supporters will travel through the city, while millions more watch on television. Everton insiders say fans across Europe will finally see the scale, design, and atmosphere of the new arena.
City leaders also see the announcement as a huge boost for local businesses. Restaurants, hotels, pubs, and transport operators are expected to benefit significantly from the influx of visitors, creating a ripple effect across the local economy.
The club believes the tournament will highlight not just the infrastructure of the stadium but the ambition behind it, giving Everton rare visibility at a time when they continue to reshape their identity.
Potential to inspire a new generation of Merseyside talent
The Euros could also inspire thousands of young supporters who will experience top-level international football right on their doorstep.
Everton figures say the atmosphere and energy of a major tournament can spark dreams, just as previous generations were inspired during earlier footballing milestones.
They argue that young fans watching world-class players up close may be motivated to pursue their own footballing aspirations, potentially benefiting local clubs and academies for years to come.
FGG Says
Euro 2028 at Everton Stadium arrives at the perfect moment for the club. The temporary name change might seem like a small detail, but in reality it gives Everton powerful global branding at a crucial time in their evolution.
Hosting five matches provides prestige, economic uplift and a fresh footballing identity on the international stage. Beyond the commercial rewards, the real legacy could be the inspiration the tournament brings to the city’s next generation of players and fans. Everton may be entering a new era, and Euro 2028 will help launch it.