Everton's move to Hill Dickinson Stadium was always about more than simply increasing capacity or providing supporters with a modern home.
Now, with a packed summer schedule of sporting and entertainment events lined up on Liverpool's waterfront, the club is already beginning to see how its new stadium can generate revenue long before the Premier League season gets underway.
Hill Dickinson Stadium a new weapon for Everton's on-pitch ambitions
The Blues are set to host a wide range of events over the coming months, including England Women's international matches, rugby league's Magic Weekend, England's rugby union clash with Fiji and the first European edition of Upper Deck Golf.
According to Everton chief revenue officer Aaron Duckmanton, the stadium's ability to attract major events throughout the year could have a direct impact on the club's ability to invest on the pitch.
Speaking to the Echo, Duckmanton explained that growing revenues outside of Everton's 19 home league matches is becoming increasingly important under modern financial regulations.
He said: “The more we can put in that stadium, the more our revenues grow.”
The club expects revenues to reach around £250 million during its first full financial year at Hill Dickinson Stadium, helped by new commercial partnerships, hospitality opportunities and a packed events calendar.
Unlike Goodison Park, where infrastructure limitations restricted what could be hosted away from football, Everton's new waterfront home has been specifically designed as a multi-purpose venue capable of generating income year-round.
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FGG says: This is exactly the boost Everton hoped the move would provide
This is where the true value of Hill Dickinson Stadium starts to become clear.
Modern football is increasingly driven by revenue generation, and Everton have finally given themselves a platform to compete with clubs that have been benefiting from multi-use stadiums for years.
Tottenham Hotspur Stadium is often cited as the benchmark, while the likes of Arsenal, Aston Villa and Manchester City have all successfully diversified their income streams through non-football events. Everton are now joining that group.
Most importantly, every concert, rugby match, golf event or hospitality experience helps strengthen the club's financial position under football's spending rules.
Supporters naturally care most about what happens on the pitch, but the reality is that these events could ultimately help fund future investment in the squad.