How much Everton made from Lionesses match as ex-Toffees CEO drops huge Hill Dickinson Stadium hint

Hill Dickinson Stadium continues to attract major events, and former Everton chief executive Keith Wyness believes last week's Lionesses fixture highlighted exactly why the venue could become such an important asset for the club.

While England's 3-0 World Cup qualifying victory over Ukraine generated additional income, Wyness insists the bigger picture is about establishing the stadium as a leading destination for sport and entertainment.

Lionesses match worth around £250,000 as Everton eye bigger opportunities

According to the former Toffees CEO, the club are estimated to have earned between £200,000 and £250,000 from hosting the Lionesses at Hill Dickinson Stadium.

However, he stressed that the financial return was not the main objective, describing the event as part of a wider strategy to increase the profile and visibility of Everton's new home.

Despite a crowd of just over 26,000, Wyness suggested the fixture provided another valuable opportunity for staff to gain experience operating major non-Everton events.

He also hinted that bigger opportunities are on the horizon, revealing that concerts are expected to arrive at the stadium from 2027 after no music events were scheduled during its first full summer.

Wyness said every event hosted at Hill Dickinson Stadium represents a learning opportunity as Everton continue building a venue capable of generating revenue far beyond Premier League matchdays.

FGG says: The future looks bright for non-Everton events

If anything, this feels like just the beginning for Hill Dickinson Stadium.

The Lionesses fixture may not have been a huge money-spinner in isolation, but it is another example of Everton successfully attracting major events to their waterfront venue.

With rugby, international football, concerts and even golf experiences all either confirmed or being planned, the calendar is only likely to become busier.

Every event helps showcase the stadium to new audiences, organisers and commercial partners. If the early signs are anything to go by, the scale and variety of non-Everton football events hosted there is only going to get bigger and better in the years ahead.