League Two side Chesterfield have taken a significant step to modernise their stadium by introducing a new digital communications system designed to enhance the matchday experience for supporters.
The club has installed around 40 new digital displays throughout the SMH Group Stadium, bringing upgraded technology to concourses, hospitality areas and internal club spaces. The upgrade represents one of the most significant improvements to the venue since it opened in 2010.
The improvements aim to transform how fans receive information inside the ground, delivering real-time updates, club content and commercial messaging across the stadium.
Major digital upgrade installed across SMH Group Stadium
Chesterfield have partnered with technology provider Uniguest to deploy its Sports Hub platform, which powers the new stadium-wide digital signage network.
The project includes the installation of 40 screens across the stadium, positioned in key fan areas such as concourses, hospitality lounges, offices and reception spaces.
Through the new system, the club can now deliver real-time match updates and information, queue and service updates for fans inside the stadium, sponsor advertising and commercial content, and video highlights and club announcements.
The technology allows stadium staff to manage and update all screens centrally, enabling the club to quickly adjust messaging on matchdays and during events.
According to reports, the new platform was introduced specifically to modernise matchday communication and improve fan engagement at the stadium.
Chesterfield continue to evolve stadium
The 14-year-old stadium continues to evolve, and the improvements come 14 years after Chesterfield moved into their current home, which opened in 2010 after the club left their historic Saltergate ground.
Located in Whittington Moor, the stadium, currently known as the SMH Group Stadium, holds just over 10,000 spectators and replaced the club’s former ground as part of a wider regeneration project in the area.
Despite being relatively modern compared with many lower-league venues, Chesterfield have continued investing in facilities to ensure the stadium keeps pace with the expectations of supporters and commercial partners.
The new digital infrastructure also gives the club greater flexibility to host non-football events and conferences, expanding the stadium’s role as a year-round venue.
FGG Says
For a club competing in the fourth tier, this is a smart and forward-thinking upgrade. Rather than pursuing expensive structural changes, Chesterfield have invested in technology that directly improves the supporter experience, something many clubs overlook.
As stadiums become more connected and digital-first, initiatives like this show how even smaller clubs can bridge the gap with the top levels of the game, without needing multi-million-pound redevelopments.