Manchester United are reportedly set to earn up to £200m from the naming rights of their proposed new stadium.
The Red Devils are planning to move out of Old Trafford into a 100,000-seater arena dubbed ‘New Trafford' in the coming years.
Man Utd's fortunes on the pitch have waned in recent times, however Sunday's dramatic win over Arsenal at the Emirates bucked that trend.
Heading into the final moments of the contest at 2-2, a long-range strike from Matheus Cunha secured maximum points in North London for the visitors.
Since taking interim charge of the Red Devils until the end of the season, Michael Carrick has won back-to-back Premier League contests.
The former Middlesbrough boss will be looking to make it three successes in a row when United host Fulham on Sunday afternoon.
Man United set to earn £200m from naming rights?
According to The Sponsor via City AM, Manchester United could be in line for a major windfall during the era of New Trafford.
The report claims that the Red Devils' proposed home could generate £200m purely from the naming rights of the arena.
That figure is projected over a 10-year period, given that Man United can return to the top of domestic and Champions League football.
The venue's ability to host multi-sport events and concerts would increase its appeal to companies looking to have their name plastered over the stadium.
Regardless of Man United's success on the pitch, it is claimed that the naming rights deal would bring in at least £15m per year for the English giants.
Co-owner and chairman Sir Jim Ratcliffe is aiming to use both private and public money to build what would become the biggest stadium in the United Kingdom.
Returning to the top
To fully maximise the value of a future naming rights deal at ‘New Trafford', Manchester United must be competing for major honours once again.
The Red Devils have failed to win either a Premier League or Champions League trophy since legendary manager Sir Alex Ferguson departed in 2013.
Under the stewardship of Ruben Amorim last season, Man United finished 15th, representing their lowest-ever Premier League placement.
The first step on the road to recovery could happen this season, with United currently occupying a Champions League spot with 15 matches left to play.
FGG says: Unlimited potential
Arguably the biggest club in world football, Manchester United have the ability to pull major sponsors regardless of performances on the pitch.
Commercial agreements are set to be supercharged by the arrival of ‘New Trafford', with a high-profile naming rights deal on the table.