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OH Leuven play in beer-inspired third shirt for first time

Written by Will Murray
Last Update: March 18, 2024
Published on

OH Leuven, who play in the Belgian Pro League, have released a beer-inspired third kit.

It was officially released over the weekend and was used in their 1-0 victory against KV Mechelen.

Gold and white Leuven third shirt resembles pint

The supporters of Leuven helped to design the shirt, before it was fully developed by AI. It is gold in the middle with a white strip at the top to indicate the head of a beer.

The city of Leuven is the home of the beer Stella Artois, which is now a renowned brand around the world. It was first brewed in the city in 1926 and helps to give the club a unique identity.

It is worth noting that although Leuven is the birthplace of Stella Artois, the club does not have any sponsorship or commercial deals with the company.

Fan contribution key to Leuven kit

In a club statement, OH Leuven were keen to emphasise the contribution of fans to the jersey’s design. They said: “For example, we asked supporters about color, but also type of neck, position of emblem and the slogan in the collar. In addition, many fans indicated that they associated OH Leuven with the beer Stella Artois.

“A unique competition shirt was then designed with this input from our supporters and with the help of AI. A gold shirt with a white collar. A big nod to the most famous and appreciated Leuven heritage Stella Artois.”

The club released a limited sale of shirts on Sunday and are hoping to sell more in the future.

In 2014, CD Lugo produced a similar idea when they released an Estrella-inspired limited-edition shirt, as the Spanish beer brand were their front-of-kit sponsor at the time.

OH Leuven on-the pitch

Nachon Nsingi’s 92nd minute winner on Sunday secured the club’s first win in six matches. This moved them a place above the last relegation spot, which is currently occupied by Royal Charleroi S.C.