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Wolves remove wolf from club badge to support World Wildlife Day

Wolves raised awareness about the environmental issues facing the planet by removing the wolf from their club badge on Sunday, March 3, which is World Wildlife Day.

The club removed the wolf from their crest on X (formerly Twitter), and on the various other social media channels with the message “Imagine a #WorldWithoutNature”.

Wolves team up with WWF to highlight long-standing issues

Wolves joined up with the World Wide Fund for Nature (WWF) to bring attention to the extinction risk of various species of animals in the next couple of decades.

According to a recent report by the WWF, average populations of mammals, birds, fish, amphibians, and reptiles have dropped by 68 per cent since 1970.

The same report revealed that the UK has lost 70 per cent of its ancient woodlands, rivers have been polluted, and almost no wildflower meadows are now left.

“Solidarity for the cause” – Wolves use social media to support WWF’s work

Included in the statement on the Wolves website was a message from Russell Jones, the general manager for marketing, emphasising the importance of supporting the WWF’s campaign.

Jones said: “Wolves have supported World Wildlife Day for the past four years and the campaign is no less important now in 2024, so we are once again teaming up with WWF and removing the wolf from our iconic crest just for one day as a show of solidarity for the cause.

“The wolf continues to be an endangered animal in many parts of the world, so it is an opportunity to raise awareness for what the world might look like without animals – something that is a sad possibility if action isn’t taken.

“We have been really proud to see Wolves stand alongside some of the world’s biggest companies in backing this campaign over the last four years and we continue to support WWF’s work in reversing our human impact on nature.”


Will Murray

Freelance football journalist. Experience writing for When Saturday, Comes, Goalkeeper.com, Elite Scholars and Total Football Analysis. Recently finished an MA in Sport Journalism at the University of Brighton. Long-time season ticket holder at the two-time European Champions Nottingham Forest.

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