Launched in 2024, PricedUp is a new online bookmaker aiming to provide a top-tier betting experience for UK punters. We put its straightforward platform, bonuses, and features to the test to see if this new contender has what it takes to compete against established industry giants.
PricedUp review at a glance
PricedUp is a UK-focused sportsbook and casino operated by Off Course Bookmakers Limited. Running on the familiar Playbook gaming platform, it offers a simple, no-frills interface with a strong focus on core sports like football and horse racing. While it lacks some of the bells and whistles of larger brands, it stands out with several key operational features.
| Pros | Cons |
|---|---|
| Low deposit and withdrawal limits: While some sources state a £10 minimum, our hands-on testing and other reports confirm that deposits and withdrawals are possible from just £1, a major advantage for casual bettors. | High welcome offer stake: A steep £40 qualifying bet is required to claim the welcome bonus, which is much higher than most competitors. |
| Fast withdrawals: Our own testing confirmed a withdrawal to a debit card was completed in just 36 minutes, significantly faster than officially stated times. | Lack of sports promotions: There are very few ongoing bonuses or promotions available for existing sports customers. |
| Dedicated mobile apps: Well-designed and responsive apps are available for both iOS and Android devices. | Limited payment methods: Popular e-wallets like PayPal and Skrill are not accepted. |
| Racing live streams: Live streaming is available for all UK and Irish horse racing, a key feature for racing enthusiasts. | Unprotected customer funds: Critically, customer funds are classified as ‘unprotected' by the Gambling Commission. For a new brand, this lack of fund protection is a significant trust barrier that may deter cautious players. |
| Regular price boosts: Daily odds enhancements, branded as #PricedUpPushes, are available on popular events. |
PricedUp bonuses and promotions: What's on offer?
This section dissects the value PricedUp offers to both new and existing players. While the welcome bonus provides a bundle of free bets for new customers, the limited promotional value for loyal players is a significant area of concern for the platform.
The PricedUp welcome bonus for sports betting
PricedUp's new customer offer provides a solid bonus amount but comes with a restrictive and high entry requirement.
- The Offer: Bet £40, Get £20 in Free Bets.
- Bonus Credit: The £20 is credited as 4 x £5 free bets.
- Usage: These free bets are specifically designated for use on accumulator bets with minimum odds of at least 3/1.
- Qualifying Bet: To claim the offer, you must place a minimum first bet of £40 on any sports market at minimum odds of Evens (2.00).
- Promo Code: You must use the promo code acca20 during the registration process.
- Expiry: A major drawback is the extremely short expiry period; the free bets expire just 24 hours after being credited to your account.
The £40 qualifying stake is not just high; it's prohibitive, immediately alienating the casual bettors that its low £1 deposit limits would otherwise attract.
A summary of the key terms and conditions
- New UK customers aged 18 or over only.
- Cashed out, void, or Build-a-Bet wagers will not count towards the qualifying bet.
- To qualify with an each-way bet, the stake must be £40 each-way (£80 total).
- The 4 x £5 free bets must be used within 24 hours or they will expire.
Promotions for existing customers
For a new bookmaker attempting to acquire customers, the near-total absence of ongoing promotions is a baffling strategic choice. Beyond the welcome offer, there are very few promotions to reward existing players.
- The primary ongoing offer is the #PricedUpPushes feature. This provides daily price boosts on selected events, focusing mainly on popular football matches and horse races.
- PricedUp does not offer a Best Odds Guaranteed (BOG) promotion on horse racing. This is a standard feature at many rival UK betting sites and its absence is a notable omission for racing fans.
- There is currently no loyalty scheme, free bet club, or other regular sports promotions for returning customers.
PricedUp sports betting markets review
The PricedUp sportsbook covers around 20-25 different sports, with a clear focus on events that are popular with a UK audience.
- Football: This is the core of the sportsbook. Coverage is extensive across the Premier League, EFL, and top European and international competitions. A typical high-profile match features over 100 betting markets, including match winner, goalscorer, and Asian handicaps.
- Horse Racing & Greyhounds: These sports are another clear focus, with full coverage of all UK & Irish meetings, as well as some international races.
- Other Sports: The platform provides solid markets for other popular sports, including tennis, cricket, rugby, golf, darts, and snooker.
- Niche Markets: You can find markets for less common sports like Gaelic sports and handball. However, esports betting is not available.
Betting odds and value explored
Our analysis found that PricedUp's odds are generally competitive but rarely lead the market on standard prices.
- Bookmaker margin analysis on top-tier football matches revealed margins of around 106-107%, which is considered fair and in line with the industry average but not exceptional.
- The best value is consistently found within the #PricedUpPushes section, where odds are enhanced on specific selections.
- Odds on the site are primarily displayed in the traditional fractional format.
The live betting experience
The in-play betting section is clean, responsive, and easy to navigate, providing a functional experience for live betting.
- A live match tracker graphic is available for sports like football and tennis. It displays real-time statistics and visualises key events, such as attacks, corners, and cards.
- Live streaming is limited to UK and Irish horse racing and selected greyhound races. There is no live streaming for football or other sports.
- A cash out feature is available for many markets, allowing you to settle a bet before an event has finished. However, it does not support a partial cash out option.
Bet builder and special features
PricedUp offers a ‘Build-A-Bet' feature, allowing you to create your own custom wagers by combining multiple selections from a single event.
- This feature is primarily available on football markets.
- It offers a good range of market selections, including goalscorers, cards, and corners.
- The user interface is a notable drawback. Unlike top-tier competitors who categorise options (e.g., Player Props, Cards, Corners), PricedUp presents a single long list. This makes building complex bets a frustrating and time-consuming process.
Other products at PricedUp
In addition to its sportsbook, PricedUp offers a selection of other online gambling products for its users.
Casino games
The casino features a varied slot selection, with sources reporting between 300 and 550 titles from providers like Pragmatic Play. A live casino section is also available, offering around 50 tables for classics like blackjack and roulette, as well as modern game shows.
Bingo options
Although the parent company, Off Course Bookmakers Limited, holds a UKGC licence for bingo, there is currently no dedicated bingo product offered on the PricedUp website.
Virtual sports
For those who enjoy fast-paced, computer-generated events, a separate lobby for virtual sports betting is available.
PricedUp site and app experience
Website design and navigation
The PricedUp desktop site uses the clean, minimalist, and functional design typical of the Playbook platform. While this makes it very easy to navigate, some users may find the simple grey theme to be dull or generic compared to more vibrant competitors. Some reviews noted minor bugs, such as menu links occasionally disappearing during use.
Mobile betting experience
PricedUp provides a strong mobile offering that performs well for betting on the go.
- Dedicated mobile apps are available for both iOS and Android devices from their respective app stores.
- Current user ratings are low (e.g., 2.8 stars on the App Store), but this is based on a very small number of reviews since its recent launch. This aligns with broader user feedback, where complaints often cite inconsistent customer support and website usability issues, although others praise the extremely fast withdrawal speeds.
- Our hands-on testing found the app to be responsive, user-friendly, and perfectly functional for placing bets and navigating markets.
- The mobile browser version of the site is also fully optimised and provides a smooth experience without needing a download.
Betting and payout limits
- The minimum stake is low, making the site accessible to casual bettors.
- The maximum daily payout for football is £100,000, while for most other major sports, it is £500,000. These limits may be lower than those offered at sites catering to high-rollers.
Our test of customer support
Information regarding customer support availability is conflicting, suggesting some inconsistency in service.
- A live chat function, named “Trader Chat,” does exist, but its availability is not always 24/7 and user reports suggest it can be inconsistent.
- Email ([email protected]) is the most reliable and consistent contact method.
- There is no telephone support offered.
- The on-site FAQ section is brief and covers only the most basic queries.
PricedUp payment methods
How to deposit funds
Depositing at PricedUp is a straightforward process with several key advantages and limitations.
- Available Methods: Debit Cards (Visa, Mastercard, Maestro), Bank Transfer, Cheque, and Apple Pay.
- Unavailable Methods: Critically, popular e-wallets like PayPal, Skrill, and Neteller are not accepted.
- Minimum Deposit: While some sources state a £10 minimum, our hands-on testing and other reports confirm that deposits are possible from just £1, a major advantage for casual bettors.
- Fees & Speed: All deposits are processed instantly and are free of charge.
How to withdraw your winnings
The withdrawal process at PricedUp is where the site truly shines, offering some of the fastest payout times we have tested.
- Withdrawals are processed back to the same methods used for depositing.
- The official withdrawal timeframe stated by PricedUp is 1-5 working days.
- However, our hands-on test revealed a much faster reality: a withdrawal to a debit card was completed in just 36 minutes. This suggests that payouts are often processed significantly quicker than advertised.
- As per UKGC regulations, you will need to complete identity verification (KYC) before your first withdrawal is processed.
Why choose PricedUp for sports betting? Our final verdict
PricedUp presents a paradox. Operationally, it excels where many giants fail, offering rare £1 minimums and some of the fastest withdrawal times we've ever tested. Yet, in its commercial offerings the very hooks designed to attract and retain players it falls alarmingly short. It is best suited for a specific type of punter: one who values a clean, uncluttered interface and prioritises the flexibility of £1 minimum deposits and the tangible benefit of genuinely fast withdrawals. For these users, especially those focused on football and horse racing, the daily price boosts and reliable live streaming add considerable appeal.
However, the site's weaknesses are equally clear and will be deal-breakers for many. The prohibitive £40 stake required for its welcome offer makes it unattractive for new players looking for an accessible bonus. This is compounded by an almost complete lack of ongoing promotions, the absence of popular payment methods like PayPal, and the serious concern of ‘unprotected' player funds a significant risk to take with a new operator.
Our final recommendation is this: PricedUp is a good choice for straightforward, hassle-free betting and for racing fans who want live streams. However, if you are a player who seeks consistent value from bonuses, loyalty rewards, and promotions, you would be better served by more established and feature-rich alternatives.
PricedUp FAQs
PricedUp was launched in 2024 and is owned and operated by Off Course Bookmakers Limited, a company licensed by the UK Gambling Commission.
Yes, it is fully licensed and regulated by the UK Gambling Commission under license number 1776, making it a legitimate and legal site for UK players.
No, PricedUp does not currently offer the Best Odds Guaranteed (BOG) promotion on horse racing, which is a notable omission compared to many of its UK competitors.
While PricedUp is UKGC licensed, it’s important to know that the commission rates its customer funds protection level as ‘unprotected’. This means that should the company go out of business, your money would be treated as a company asset and you would likely lose your entire balance.