Celtic supporters unveiled their latest creative protest at the club's board of directors before Sunday's 2-0 victory over Falkirk, displaying a striking tifo that once again underlined growing tensions off the pitch at Parkhead.
The huge display emerged in the unusually vacant standing section at Celtic Park, where the Green Brigade are normally housed.
That area has been left partially empty in recent months following the club's decision to ban members of the supporter group, a move that has continued to divide opinion across the fanbase.
Celtic fans continue to protest against the board
The massive tifo took aim at three key figures within Celtic's hierarchy – chief executive Michael Nicholson, chief financial officer Chris McKay, and head of safety, security and operations Mark Hargreaves.
Based on the popular television series, The Traitors, the banner used one of the show's most recognisable catchphrases – “Banish the Traitors” – in a clear call for an end to the ongoing supporter bans.
The three figures were mocked up in the distinctive cloaks worn by the Traitors on the BBC programme. The timing was also significant as the game marked the 20th consecutive match that fans have been barred from attending.
Paul Quigley, of Celtic Fans Collected, believes the supporter group has “specifically been targeted” because they are one of the “most vocal” in their campaign against the current board.
FGG says: Why this protest highlights deeper issue at Celtic Park
This latest display is hardly an isolated incident, but more part of a dispute that has been simmering for years between sections of the fanbase and the club's leadership.
The unrest comes at a delicate time for the Bhoys, who find themselves six points behind league leaders Hearts and have endured a tumultuous spell on the pitch following Brendan Rodgers' resignation back in October amid reports of a fallout with major shareholder Dermot Desmond.
While Martin O'Neill's second return this campaign has steadied matters somewhat, Sunday's tifo was another stark reminder that restoring the trust of the supporters may prove to be a far tougher challenge in the long run.