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The 2026-27 Premier League season is almost upon us, and clubs have spent the summer raiding their archives, with heritage proving to be one of the dominant themes of this year's kit designs.
Arsenal, Aston Villa, Liverpool, Leeds United and Manchester United have all drawn heavily on memorable periods from their past, while other clubs have opted for more contemporary designs.
Adidas, in particular, have leaned heavily into nostalgia, with the Originals Trefoil appearing prominently on several change strips.
There is also a notable change away from previous seasons, as the Premier League's voluntary ban on front-of-shirt gambling sponsorships has now come into effect, meaning gambling companies can no longer occupy that prominent position from the 2026-27 campaign onwards. The agreement was made in 2023 and took effect at the end of the 2025-26 season.
However, Chelsea's sponsorless shirt should not be attributed solely to the gambling ban. The Blues have been without a permanent front-of-shirt sponsor since their deal with Three ended in 2023 and have been unable to agree a long-term replacement that meets their valuation.
With all 20 clubs now confirmed for the new Premier League campaign, Football Ground Guide ranks the 2026-27 kit collections from best to worst, considering design, originality, use of club heritage and overall visual appeal.
The Premier League itself has published all 20 clubs' new kits and directs supporters towards their official club stores.
1. Arsenal — Adidas
FGG rating: 9/10
Home: The benchmark by which everything else this season is measured. A rich red body with crisp white sleeves delivers an instantly recognisable silhouette, while the bespoke crew-neck collar and subtle tonal patterning add detail without overwhelming the classic Arsenal look. It is traditional without feeling dated.
Away: Arsenal have reimagined the iconic Bruised Banana design associated with the early 1990s. Built on a navy base, the engineered graphic combines the distinctive retro pattern with navy and yellow tones, while red and gold Premier League detailing provides the finishing touch. It is a beautifully executed piece of nostalgia and, for us, the best away shirt in the division.
Third: The shirt features a vibrant pale yellow base accented with striking navy blue logos and trim. It proudly reintroduces the iconic lightning bolt graphic pattern engineered into the fabric, a fan-favorite motif that nods back to the club's famous 1994 away kit heritage.
Where to buy: Arsenal's official club store, Adidas and selected sports retailers. From £70.
2. Aston Villa — Adidas
FGG rating: 8.5/10
Home: Villa have gone properly old-school, drawing on archive designs from the 1960s and stripping the palette back to claret and blue. There is no unnecessary gold or third accent colour, while the faux collar placket adds a subtle retro touch. One of the cleanest shirts in the division.
Away: A black base is complemented by claret, blue and yellow detailing around the collar and sleeves, with a retro Villa crest alongside the Adidas Trefoil. The third kit is arguably even more adventurous, featuring a mosaic inspired by Villa Park.
Villa's collection gets the balance between nostalgia and modern football shirt design almost exactly right.
Where to buy: Aston Villa's official club store, Adidas and selected sports retailers. From £70.
3. Liverpool — Adidas
FGG rating: 8/10
Home: Liverpool have rebuilt the famous Candy strip worn between 1989 and 1991, the shirt associated with players such as John Barnes, Ian Rush and Peter Beardsley. The geometric detailing is handled well and the overall silhouette remains faithful to the original without becoming a costume piece.
Away: Revealed in New York in late July, Liverpool's away shirt uses a deep navy base with gold and red detailing. It is a more understated design than the home but still carries enough character to stand apart.
The third kit had not been officially confirmed at the time of writing.
Where to buy: Liverpool's official club store, Adidas and selected sports retailers. From £70.
4. Leeds United — Adidas
FGG rating: 8/10
Home: Classic all-white Leeds, but with one significant change: the Adidas Originals Trefoil features prominently on the shirt. It is a striking return to a logo associated with some of the club's most recognisable historical kits. Clean, confident and unmistakably Leeds.
Away: The change shirt uses a yellow base and again incorporates the club's traditional white rose crest alongside the Trefoil. It is one of the strongest heritage choices of the summer.
Leeds have avoided overcomplicating things, and that restraint works in their favour.
Where to buy: Leeds United's official club store, Adidas and selected sports retailers. From £70.
5. Manchester United — Adidas
FGG rating: 7.5/10
Home: United's home kit draws heavily on the club's heritage, with a classic red base and subtle tonal detailing. The overall design feels suitably traditional while remaining modern enough for the current era.
Away: A blue-based design draws inspiration from some of United's famous late-1980s change shirts. It is a clever use of the club's archive, although it does not quite match the home for impact.
Third: Ivory, maroon and deep green provide the most distinctive combination of the three, with the design drawing inspiration from Manchester youth institutions including the Salford Lads and Girls Club and featuring a subtle Lancashire rose motif.
Where to buy: Manchester United's official club store, Adidas and selected sports retailers. From £70.
6. Brighton & Hove Albion — Nike
FGG rating: 7.5/10
Home: The traditional thick stripes have been replaced by a solid royal blue base with fine white pinstripes, drawing inspiration from Brighton's 1983 FA Cup final side. A 125th-anniversary message inside the collar provides another nod to the club's history.
It is an elegant design that shows Nike can still do simplicity extremely well.
Away: A straightforward colour reversal sees a white base paired with blue pinstripes and blue detailing. It is perfectly competent, although less adventurous than the home.
Third: The boldest of Brighton's three shirts, with a vibrant purple base and retro geometric patterning. It is the one likely to divide opinion most strongly, but that is not necessarily a bad thing.
Where to buy: Brighton's official club store, Nike and selected sports retailers. From £65.
7. Bournemouth — Hummel
FGG rating: 7/10
Home: A new era on the south coast, with Hummel taking over from Umbro ahead of Bournemouth's first-ever European campaign. The Cherries have qualified for Europe for the first time in their history, with a place in the Europa League league phase awaiting them.
The shirt features wider red-and-black stripes and a tonal pattern inspired by the club's historic crest, with gold detailing adding a premium feel.
Away: A purple base with a retro geometric pattern gives Bournemouth a much more adventurous change strip. It will not appeal to everyone, but it certainly gives the collection some personality.
The home is the stronger of the two, but Hummel have made an encouraging start to their relationship with the club.
Where to buy: Bournemouth's official club store, Hummel and selected sports retailers. From £65.
8. Fulham — Adidas
FGG rating: 7.5/10
Home: Fulham have continued their partnership with Adidas for 2026-27, with the new home shirt offering a clean, traditional design that retains the club's familiar white base while incorporating subtle detailing inspired by Fulham's heritage.
Away: The away kit is a much bolder throwback, reimagining the club's popular black-and-red chequerboard design from the 1990s. The shirt also brings back the classic FFC crest and Adidas Trefoil, making it one of the more distinctive heritage-inspired designs of the season.
Where to buy: Fulham FC Official Store, Adidas.co.uk
9. Sunderland — Hummel
FGG rating: 7/10
Home: Sunderland have sensibly kept the home shirt close to their traditional red-and-white identity. It is clean and competent, allowing the club's famous colours to do most of the work.
Away: The change strip is where Sunderland have taken a major creative swing. The pink-and-black design is an unmistakably unconventional interpretation of the club's heritage and has generated plenty of discussion among supporters.
The design is actually part of a unique collaboration with the Elvis Presley Estate, nodding to his early breakthrough style. It even features the phrase “Can't Help Falling in Love” on the collar, which is a brilliant touch since the fans famously sing it on matchdays. It is certainly a memorable kit that gets people talking.
Where to buy: Sunderland’s official club store, Hummel's official website, or selected independent sports retailers.
10. Brentford — Joma
FGG rating: 7/10
Home: Brentford continues their excellent fan-friendly tradition of a two-year kit cycle, meaning this home shirt will be worn for both the 2026/27 and 2027/28 seasons to promote sustainability and affordability. It retains their classic red and white vertical stripes but introduces a subtle tonal wave pattern.
The standout detail is the introduction of honey yellow accents on the black crew-neck collar, cuffs, and sponsor outlines. A small beehive emblem sits beneath the rear collar as a nod to their heritage. It is a very clean, modern update to a classic look.
Away: The change strip is where Brentford has produced something truly special. Inspired by bespoke British menswear and the Kingsman cinematic universe (developed alongside Kingsman director and Brentford shareholder Sir Matthew Vaughn), the away kit looks like a tailored suit.
It features a deep navy blue base with fine cream vertical pinstripes. The collar, cuffs, monochrome crest, and sponsor logos are all finished in a matching vintage cream tone. It is undoubtedly one of the sharpest, most elegant away kits in the Premier League this season.
Where to buy: The Hive Superstore (Brentford's official club shop), online via the Brentford FC website, directly from Joma, and selected independent sports retailers. From £65.
11. Newcastle United — Adidas
FGG rating: 6.5/10
Home: The home shirt is an absolute classic, delivering exactly what the Toon Army wants. It features the iconic, bold black-and-white vertical stripes, but this year Adidas has incorporated subtle metallic silver pinstripes within the black blocks.
The crew neckline and sleeve cuffs are finished with a sharp black and white trim. The Adidas three stripes on the shoulders are black, and the club crest sits proudly on the left chest. It's a clean, formidable look that feels right at home under the lights at St. James' Park.
Away: Adidas has dug deep into the archives for the away strip, delivering a moody, retro-inspired aesthetic. The shirt features a dark, charcoal-grey and navy base with a subtle, blocky geometric pattern running horizontally across the fabric.
Adding to the vintage feel, it utilizes the classic Adidas Trefoil logo and brings back the minimalist, retro Newcastle crest. It is finished with teal and white accents on the collar and cuffs, making it a massive hit for fans who love streetwear-crossover kits.
Where to buy: The official Newcastle United club shop (at St. James' Park or online), directly through Adidas online and physical retail stores, and major authorized sports retailers like JD Sports. From £75.
12. Manchester City — Puma
FGG rating: 6.5/10
Home: City's light blue home shirt does exactly what it needs to do without taking many risks. It is recognisably Manchester City and perfectly presentable, but it lacks the wow factor of some of Puma's more adventurous previous efforts.
Away: A striking black and yellow design built entirely around the famous Manchester worker bee. The bee motif is a symbol of the city's graft, unity, and resilience.
Overall, it is a reliable rather than remarkable collection.
Where to buy: Manchester City's official club store, Puma and selected sports retailers.
13. Chelsea — Nike
FGG rating: 6.5/10
Home: Chelsea's home shirt celebrates the 75th season since Ted Drake took over as manager and reshaped the club's identity, replacing the Pensioners nickname with the Blues and introducing the now-iconic rampant lion.
The shirt features a two-tone blue design, Midwest Gold detailing, a button-down collar and a refreshed crest woven into the fabric. It is a clever piece of club history presented through a modern design.
Away: The change strip unleashes a dark aesthetic, using a black base paired with the same Midwest Gold lustre. It retains the laurel wreath motif on the collar and cuffs, marking the first time yellow/gold has been prominently featured on the away kit since 2021/22.
Where to buy: Chelsea's official club store, Nike and selected sports retailers. From £75.
14. Crystal Palace — Macron
FGG rating: 6.5/10
Home: Palace have opted for a familiar red-and-blue design that fits the club without attempting anything particularly radical. It is clean, wearable and unmistakably Crystal Palace.
Away: Dubbed the “Eagle Black” kit, this sleek black shirt features red and blue trims. The standout feature is a subtle tone-on-tone eagle plumage graphic across the body and a striking eagle silhouette positioned on the front.
Where to buy: Club shops across Selhurst, Bromley, and Croydon, the Palace online store, and directly from Macron
15. Tottenham Hotspur — Nike
FGG rating: 5.5/10
Home: If you have seen a Spurs home kit in recent years, the latest version will feel immediately familiar. Nike have largely stuck to the club's traditional white identity, producing a clean shirt that does not take many risks.
There is nothing particularly wrong with it, but it does little to distinguish itself from its predecessors.
Away: The change shirt draws on Tottenham's cultural diversity and London's streetwear influence, producing a considerably more expressive design.
The away is divisive, but at least it gives the collection some personality.
Where to buy: Tottenham Hotspur's official club store, Nike and selected sports retailers. From £75.
16. Nottingham Forest — Adidas
FGG rating: 5.5/10
Home: Forest have stayed close to their traditional red identity, producing a straightforward shirt that avoids unnecessary complications.
Away: A vintage-inspired hit. The shirt features a “Collegiate Green” base with red detailing around the collar, cuffs, and the classic Three Stripes. It is elevated by the retro white Adidas Trefoil logo, giving it a strong Originals feel.
Where to buy: Official Nottingham Forest stores, Adidas, and independent sports retailers.
17. Everton — Castore
FGG rating: 5/10
Home: The classic royal blue is accented with a new “trinity amber” trim on the collar and sleeves.
Away: Castore looked to the late 1950s for inspiration, delivering a white base with narrow vertical pinstripes in royal blue and trinity amber. It references the change strip worn by Everton Giants like Bobby Collins and Dave Hickson.
Where to buy: Everton club stores, Fanatics, Castore's website, and selected retailers.
18. Coventry City — Hummel
FGG rating: 7.5/10
Home: A sky blue shirt featuring a four-tone jacquard stripe and fine navy pinstripes, honoring their 1987 FA Cup triumph.
Away: A very clean off-white base complemented by hot coral and navy accents, providing a sharp contrast for their Championship campaign.
Where to buy: The Coventry Building Society Arena store, Hummel, and online.
19. Hull City — Oxen
FGG rating: 7/10
Home: Marking their switch from Kappa to local supplier Oxen, the home shirt is a traditional black and amber striped nod to the 1978/79 campaign.
Away: An unusual and modern design featuring a white base with orange and black striping restricted to the upper part of the shirt.
Where to buy: Hull City club store in-person and online, and via Oxen.
20. Ipswich Town — Umbro
FGG rating: 9/10
Home: Returning to the Premier League in style, the blue home shirt features a diamond emboss graphic inspired by the structural frameworks of the Portman Road floodlights.
Away: A fan-favorite modern interpretation of the iconic 1996–98 away kit. It features a cream base broken up with red and black horizontal pinstripes.
Where to buy: The Ipswich Town club shop, Umbro, and online.
Where to buy Premier League kits — full list of official stores
The Premier League has confirmed all 20 clubs for the 2026-27 campaign and provides links to the official online stores for each club's new kit.
For supporters looking for official merchandise, the safest option is to buy directly from the club or the kit manufacturer's official store.
Club official stores: Every Premier League club sells its own 2026-27 home shirt and, where released, its away and third kits through its official online shop.
Adidas: Arsenal, Aston Villa, Fulham, Leeds United, Liverpool, Manchester United, Newcastle United, Nottingham Forest
Nike: Brighton & Hove Albion, Chelsea, Tottenham Hotspur
Hummel: Bournemouth, Coventry City, Sunderland
Puma: Manchester City.
Castore: Everton
Joma: Brentford
Macron: Crystal Palace
Oxen: Hull City
Umbro: Ipswich Town
Availability, prices and shirt personalisation options vary between clubs and retailers, while some third kits and goalkeeper shirts may be released later in the season. The Premier League's official kit guide is a useful starting point for finding each club's current range.
FGG verdict
There is a clear winner in the battle for the best Premier League kit collection this season. Arsenal have combined strong design with the sort of heritage references that feel natural rather than forced, while Aston Villa and Liverpool are close behind with excellent use of their respective archives.
Football Ground Guide will continue to update this article as clubs release further third kits, goalkeeper shirts and additional official merchandise during the 2026-27 season.