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France’s top flight set to be renamed Ligue 1 McDonald’s

From the start of next season, France’s top flight will reportedly be called Ligue 1 McDonald’s. The fast-food chain has agreed to a £17 million-a-year deal, according to Daniel Riolo of RMC Sport.

No longer ‘Ligue 1 Uber Eats'

Since 2019, the French top division has been called Ligue 1 Uber Eats. Originally, the food delivery company paid £14.5 per season, but the deal is now believed to be around £15 to £16 million per year.

PSG win Ligue 1
PSG won Ligue 1 Uber Eats in the 2022/23 season. It was the club's 11th French league title. Photo by Icon Sport

The reported deal with McDonald’s will see Ligue 1 earn an extra £1 million per year.

Previous TV deals

Previously, in 2018, Mediapro paid £700 million per season to broadcast Ligue 1 games. However, the contract was terminated shortly after due to missing payments from the Spanish company.

Canal+ and Amazon shared the TV rights to broadcast Ligue 1 matches when the league was made up of 20 teams, but from the start of this season, Ligue 1 was reduced to 18 clubs.

Ligue 1 have not yet found a TV broadcaster willing to pay the amount they are hoping for. The drama concerning who will take up the next rights package, means the league is looking for alternative revenue sources.

Ligue 1 McDonald's from 2024/25 season

RMC Sport journalist Riolo reported that a deal is close to being signed between Ligue 1 and McDonalds to rename the league from the start of next season.

As mentioned above, Riolo has reported that the deal is worth around €20 million (£17 million) and will cover the next three seasons.

Riolo said: “They did not want to continue paying at that price… and there was an offer submitted to Vincent Labrune’s office [President of the LFP] with a tidy sum. It’s an offer from McDonald’s. They haven’t yet planned the comms for the junk food and everything, they’re working on it… It’ll be around €60 million over three years, it’s a clear increase.”


Will Murray

Freelance football journalist. Experience writing for When Saturday, Comes, Goalkeeper.com, Elite Scholars and Total Football Analysis. Recently finished an MA in Sport Journalism at the University of Brighton. Long-time season ticket holder at the two-time European Champions Nottingham Forest.

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