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Solihull Moors have announced an eye-catching new season ticket initiative that could see supporters rewarded with a free campaign in the English Football League if the club achieves promotion within the next three years.
The National League side revealed details of their 2026/27 ticketing strategy, centred around a “3 Year Price Freeze Offer” designed to boost attendances and strengthen long-term supporter commitment.
Under the scheme, fans can lock in their season ticket price for three consecutive seasons, while also securing a major bonus if the club reaches the EFL during that period.
The move has been described as one of the most ambitious fan-focused initiatives seen in non-league football.
Free season ticket promise linked to promotion dream
At the heart of the offer is a bold incentive giving any supporter who signs up a free season ticket for the club’s first EFL campaign, should promotion be achieved within the next three seasons.
The initiative applies to both new and existing supporters, with prices frozen at £253 per season for adults and £196 for concessions across the three-year period.
Fans are required to pay a one-off £25 subscription fee to secure the deal, with the club clearly aiming to build a stronger, more stable fanbase as they push for promotion.
The offer reflects a growing trend of clubs using innovative pricing strategies to deepen supporter engagement and provide long-term value.
Club highlight importance of fanbase in long-term vision
Chairman Darryl Eales emphasised the importance of supporters in the club’s ambitions, explaining that season ticket holders remain “the bedrock of any club.”
He revealed the idea was inspired by a similar initiative elsewhere in English football, adding that the aim is to encourage more fans to attend regularly while helping the club plan financially.
With Damson Park currently hosting National League football, the club sees the initiative as part of a broader push to reach the EFL for the first time in its history.
FGG Says
This is exactly the kind of bold thinking non-league football thrives on. Solihull Moors are not just selling tickets, they are selling belief. By tying fan rewards directly to on-pitch success, they have created a genuine sense of shared ambition between club and supporters.
If promotion happens, it will not just be a victory for the team, it will feel like a collective achievement for everyone who bought into the journey early.