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The real truth behind FIFA’s new £45 ticket scheme for the 2026 World Cup amid supporter backlash

The real truth behind FIFA’s new £45 ticket scheme for the 2026 World Cup amid supporter backlash
Photo by IMAGO / Xinhua

England fans recently discovered that they would have to splash out at least $220 (£165) for group games against Panama and Ghana, and another $265 (£200) for the group meeting with Croatia.

If England makes the final, it will cost supporters at least £5,000 to follow their country in each stage of the tournament.

FIFA's extortionate ticket prices and the use of the dynamic pricing system have drawn widespread condemnation from supporters across the globe.

Following the news of the hefty prices, the England Supporters Travel Club (ESTC) subsequently urged the Football Association to put pressure on FIFA over the important issue.

FIFA have sinced unveiled a new pricing category in response to the heavy criticism. A pricing category capped at $60 (£45) will be available for supporters of the participating nations for all of their respective matches at the tournament.

Truth behind new World Cup pricing category

However, according to The Guardian, the tickets available within the lowest price range equate to just over 1,000 tickets per game. That is because the new ‘entry tier' will be available to 10% of a country's 8% ticket allocation for each match. That means only 1.6% of tickets for each game will be available to buy within that $60-capped price range.

Posting on X, British Prime Minister Keir Starmer called on FIFA to do more to make tickets more affordable for next year's tournament.

“I welcome FIFA's announcement of some lower-priced supporters' tickets,” Starmer wrote.

“But as someone who used to save up for England tickets, I encourage FIFA to do more to make tickets more affordable so that the World Cup doesn't lose touch with the genuine supporters who make the game so special.”

FIFA President Gianni Infantino with U.S. President Donald Trump, Mexico president Claudia Sheinbaum and Canada Prime minister Mark Carney
Photo by IMAGO / Brazil Photo Press

FGG says: Unsatisfactory token gesture from FIFA

FIFA's apathy for match-going fans has been clear to see with their pricing structure. Football's governing body is prioritising record profits above all else, even if that is to the detriment of attendances and, in particular, atmospheres in World Cup stadiums next year.

The decision to create a new pricing range capped at $60 (£45) should probably be seen as a positive. But, in reality, it's a poor token gesture, mainly because it only covers an extremely small proportion of tickets available for the tournament.

In truth, we should not be surprised by FIFA's disappointing attitude towards ticket prices, considering the debacle that was the recent World Cup draw. FIFA president Gianni Infantino seemed more concerned with showing off his apparent friendship with a certain world leader, while the ceremony itself was celebrity-focused rather than catering to real football fans.

Ben is a freelance sports writer with years of experience. He is an avid Portsmouth fan and has had the privilege of seeing Ronaldinho play against his beloved club. Ben also loves watching and discussing all things European football, particularly La Liga. Away from football, he is passionate about cricket and Formula 1, and regards Lewis Hamilton as his sporting hero.

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