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AFC Bournemouth supporters took aim at Ruben Amorim during AC Milan's heavy defeat at the Vitality Stadium, reviving a familiar chant from his Manchester United days.
The Portuguese coach could be seen laughing as the Cherries faithful reminded him of the Red Devils' previous humbling against Bournemouth.
Watch as Ruben Amorim laughs at Bournemouth chants
Cherries fans sang “Ruben Amorim, it's happened again” after AC Milan went 3-0 down in their Europa League clash on Thursday evening.
The chant referenced United's 3-0 defeat to Bournemouth in December 2024, one of the results that haunted Amorim during his time at Old Trafford.
The latest taunt came during a miserable evening for Milan, who were comfortably beaten by the Premier League side despite their illustrious European history.
Penalties from Justin Kluivert and Marcus Tavernier put Bournemouth in control before substitute Amine Adli added a late free-kick to complete the victory.
Milan's task was made even more difficult by a red card, as the Cherries maintained their perfect start to the Europa League campaign.
The match also marked Amorim's first appearance in England since his dismissal by United in January. His spell at Old Trafford had ended after a turbulent period, and Bournemouth supporters were quick to remind him of one of the club's memorable results against United.
Rather than appearing angered by the words, Amorim was spotted laughing as the chant rang around the stadium.
FGG says: Amorim gets funny reminder of tumultuous Old Trafford spell
Football supporters rarely miss an opportunity to revisit a painful result, and Bournemouth fans clearly enjoyed connecting Milan's collapse with Amorim's previous struggles in English football.
The chant was simple, direct and made all the more pointed by the scoreline, with Milan suffering the same three-goal margin as United did in December 2024.
Amorim's laughter added another layer to the moment, suggesting he was willing to take the joke in good humour rather than rise to the provocation.