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Friedkin Group could face financial blow at Everton as key Hill Dickinson Stadium issue now emerges

Friedkin Group could face financial blow at Everton as key Hill Dickinson Stadium issue now emerges
A general view of the exterior of Everton's new stadium at Bramley-Moore Dock. Credit: IMAGO / Propaganda Photo

Rugby Super League officials are preparing to open talks over the long-term future of their major finals beyond the 2027 season, but concerns have already surfaced regarding Everton’s Hill Dickinson Stadium

With capacity expected to be a crucial element in any decision, Everton’s new home may struggle to meet the financial demands associated with hosting the competition’s showpiece event.

Rugby League Commercial and Manchester United currently have a three-year agreement in place, guaranteeing that Old Trafford remains the home of the Super League Grand Final until at least 2027. 

However, according to All Out Rugby League, RL Commercial managing director Rhodri Jones has confirmed that discussions about alternatives will begin once that contract concludes.

Wembley Stadium will continue to stage the Challenge Cup Final for the same period. The famous venue last recorded a crowd above 70,000 for the competition back in 2016, highlighting the continued appeal of high-capacity stadiums for rugby league’s major fixtures.

Liverpool is also set to host next year’s Magic Weekend following the successful staging of the second Ashes Test at Everton’s ground. The popular festival will take place on July 4 and 5.

Hill Dickinson Stadium
Photo by IMAGO / Every Second Media

Capacity concerns present major obstacle for Hill Dickinson Stadium

Despite Everton’s growing profile as a host venue, Jones suggested that the 52,000 capacity at Hill Dickinson Stadium may not be sufficient for a Grand Final. 

Financial considerations remain central, with Old Trafford’s ability to welcome more than 70,000 fans currently offering a clear commercial advantage.

Jones also pointed to Manchester City’s Etihad Stadium as a potential future option, noting that its planned expansion to 60,000 seats could strengthen its suitability. 

With gate receipts playing such an important role in rugby league’s economics, every thousand seats carries significant value.

He acknowledged that change is on the horizon, with Manchester United publicly discussing their own new stadium proposals. Such developments mean the traditional Grand Final home may not always be available in its current form.

Even so, Jones reiterated that the Super League is in a strong position. Everton’s arrival as a viable host for rugby league events has expanded the sport’s national footprint, and early indications suggest a positive relationship between both parties.

FGG Says 

The Friedkin Group faces a potential financial setback if Hill Dickinson Stadium is overlooked for future Super League Grand Finals. While Everton’s new home has quickly become an attractive venue for major events, capacity remains a decisive factor in commercial planning. 

With Old Trafford offering significantly more seats and other large stadiums emerging as candidates, Everton could miss out on lucrative hosting fees and wider economic benefits. The group’s investment strategy relies in part on maximising stadium usage, meaning any loss of major rugby league finals would reduce projected revenue streams. 

Cole is a passionate sports writer with a love for storytelling. He covers global sporting events with a focus on insight, accuracy, and engaging analysis. Known for his clear writing style and balanced opinions, Cole brings every headline to life for readers.

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