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Getting West Bromwich Albion tickets in 2026 is relatively straightforward compared to some Championship clubs, although popular fixtures at The Hawthorns can still attract significant demand.
The Baggies offer a range of affordable ticketing options, with adult season tickets starting from £439 and individual match tickets available from £32. There are also several concession categories for younger and older supporters, alongside loyalty points to reward regular matchgoers.
FootballGroundGuide provides everything you need to know about getting West Brom tickets in 2026, including season ticket prices, matchday costs, memberships and hospitality options.
Where can I buy West Brom tickets?
All West Brom tickets are available through the club's official ticketing platform at tickets.wba.co.uk.
Supporters can create a My Albion account to purchase home and away tickets, with season ticket holders and supporters with sufficient loyalty points receiving priority for certain fixtures.
Tickets can also be purchased in person at the East Stand Ticket Office or by calling 0121 227 2227.
West Brom season tickets
The only guaranteed way to attend every West Brom home league match at The Hawthorns is with a season ticket.
Albion have maintained affordable pricing for the 2026/27 campaign, with general sale adult season tickets starting from £439, working out at an average of just £19.09 per match.
There are also substantial discounts for younger supporters, with Under-14 season tickets available from just £59.
2026/27 West Brom season ticket prices
Season ticket prices vary depending on the stand and age category.
| Adults | £439 |
|---|---|
| Over-65s | £379 |
| Disabled | £269 |
| 20-25s | £239 |
| Under-20s | £149 |
| Under-17s | £99 |
| Under-14s | £59 |
| Adults | £489 |
|---|---|
| Over-65s | £409 |
| Disabled | £279 |
| 20-25s | £249 |
| Under-20s | £149 |
| Under-17s | £99 |
| Under-14s | £59 |
| Adults | £539 |
|---|---|
| Over-65s | £449 |
| Disabled | £299 |
| 20-25s | £269 |
| Under-20s | £159 |
| Under-17s | £109 |
| Under-14s | £69 |
Season ticket holders receive several additional benefits alongside guaranteed access to all home league fixtures.
These include:
- Premium access to season ticket renewals.
- Priority access to match tickets, subject to qualifying loyalty points.
- Live streams of selected PL2 home league matches.
- Free admission to PL2 league matches at The Hawthorns.
- 5% discount on non-sale items at the club shop.
Albion also reward loyal supporters through their loyalty points system.
Existing 2025/26 season ticket holders who renewed for 2026/27 received 1,500 loyalty points, while new season ticket holders received 1,000.
An additional five loyalty points are awarded for each home league match and another five for each match attended.
West Brom memberships
West Brom operate a ticketing system based around My Albion accounts and loyalty points, rather than requiring every home supporter to purchase a traditional paid membership.
However, the club does offer an Away Membership for supporters who regularly follow the Baggies on the road.
West Brom Away Membership
The 2026/27 Away Membership costs £50 and provides access to away ticket sales, subject to availability and the relevant qualifying criteria.
Loyalty points are particularly important for supporters hoping to secure tickets for popular away fixtures, with those who regularly travel to matches generally receiving priority.
West Brom membership vs season ticket
A season ticket is the best option for supporters who want guaranteed access to every home league fixture.
Meanwhile, an Away Membership is designed for supporters who regularly travel to watch Albion on the road.
Supporters who only attend occasional home matches can purchase individual tickets through their My Albion account without needing a season ticket.
West Brom ticket prices for individual games
Albion have confirmed their matchday ticket prices for the 2026/27 Championship campaign, with adult prices starting from £32.
Unlike some Championship clubs, West Brom have frozen adult matchday prices for the new season, while maintaining discounted tickets for younger and older supporters.
Prices vary depending on the stand and age category.
West Brom 2026/27 matchday ticket prices
| Adults | £32 |
|---|---|
| Over-65s | £27 |
| Disabled | £22 |
| 20-25s | £22 |
| Under-20s | £15 |
| Under-17s | £12 |
| Under-14s | £8 |
| Adults | £33 |
|---|---|
| Over-65s | £28 |
| Disabled | £22 |
| 20-25s | £22 |
| Under-20s | £15 |
| Under-17s | £12 |
| Under-14s | £8 |
| Adults | £35 |
|---|---|
| Over-65s | £30 |
| Disabled | £25 |
| 20-25s | £25 |
| Under-20s | £18 |
| Under-17s | £15 |
| Under-14s | £10 |
These prices apply to purchases made online, in person at the ticket office or by telephone.
Supporters can also save £3 by purchasing their tickets in advance of matchday.
Most expensive West Brom tickets
The most expensive general admission seats are located in:
- East Stand Upper.
- West Stand.
- Central sections offering premium views of the pitch.
Adult tickets in these areas cost £35, compared to £32 in the Smethwick End and Birmingham Road End.
Cheapest West Brom tickets
The most affordable seats are generally located in:
- Smethwick End.
- Birmingham Road End.
- Lower-priced areas of the East Stand.
Under-14 tickets start from just £8, while adult tickets in the Smethwick End and Birmingham Road End cost £32.
Importantly, Under-14 tickets must be purchased alongside a full-price adult or senior ticket.
West Brom matchday ticket discounts
Albion offer additional discounts for supporters who purchase tickets before matchday.
- £3 discount for purchasing in advance.
- Additional £3 discount for official members.
- Additional £2 discount for Junior Lions.
Proof of age is required when purchasing concession tickets.
These prices apply to league fixtures, with cup competitions priced individually.
/https%3A%2F%2Fmedia.footballgroundguide.com%2Fmain%2F2026%2F11%2Fimago1085471338h.jpg "How to get West Brom tickets 2026: Prices, membership and everything else you need to know 1")
How to buy individual West Brom tickets
1. Create a My Albion account
Visit the official West Brom ticketing website and register for a My Albion account.
2. Check the on-sale dates
The club publishes ticket sale dates for upcoming home and away fixtures, including any priority windows based on loyalty points.
3. Select your seats
Choose your preferred stand and seating area, making sure you select the correct age category.
4. Complete payment
Once payment has been completed, tickets will be made available digitally through the WBA Tickets OnTheGo app.
5. Check loyalty point requirements
For high-demand fixtures, supporters may need to meet certain loyalty point criteria before they can purchase tickets.
General sale availability depends on how many tickets remain after priority windows have closed.
West Brom away tickets
Away tickets for West Brom matches are sold through the club's official ticketing platform.
Albion operate a loyalty points system to reward supporters who regularly travel to watch the Baggies.
Season ticket holders receive priority access, while away memberships are available for supporters who want to follow the club on the road.
Away allocations vary depending on the stadium, with popular fixtures often selling out during the initial priority windows.
For example, matches against local rivals and clubs with large travelling support are likely to attract greater demand.
Supporters should check the individual fixture announcements for the relevant sales dates and qualifying loyalty points.
West Brom disabled tickets and accessible seating
West Brom provide dedicated accessible seating and ticketing arrangements for disabled supporters at The Hawthorns.
The club offers discounted disabled season tickets and individual match tickets, with prices varying depending on the stand.
Season tickets start from £269, while individual match tickets start from £22.
Qualifying disabled supporters can also receive a free personal assistant ticket, subject to the club's eligibility criteria.
Accessible seating is available across the stadium, with supporters advised to contact the ticket office to discuss their requirements.
Hospitality tickets at The Hawthorns
Hospitality is another option for supporters looking to experience a West Brom match in more comfortable surroundings.
Albion offer a selection of award-winning hospitality packages, ranging from relaxed social lounges and premium dining experiences to exclusive private executive boxes.
Benefits can include:
- Premium matchday seating.
- Exclusive lounge access.
- Pre-match dining.
- Award-winning catering.
- Private executive boxes.
- Corporate entertainment facilities.
The club's hospitality packages are designed for supporters celebrating special occasions, entertaining clients or simply enjoying a matchday experience away from the usual stands.
For further information or to enquire about availability, supporters can:
- Call: 0121 524 3455.
- Complete the hospitality callback form on the official website.
FGG Verdict: Are West Brom tickets hard to get?
West Brom tickets are generally easier to obtain than those at many Championship clubs, with no paid home membership required to purchase match tickets and a range of affordable options available.
For regular supporters, a season ticket offers the best value, while families and younger fans benefit from some of the division's most competitive pricing. However, high-demand fixtures and away matches can still require loyalty points, making it important to monitor ticket release dates.
Overall, The Hawthorns remains one of the Championship's more accessible and affordable grounds, with ticketing options to suit both occasional visitors and regular matchgoers.