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The Tottenham Hotspur Stadium has set a new NFL attendance record, welcoming 61,322 fans for a dramatic clash between the Jacksonville Jaguars and Philadelphia Eagles.
The milestone further underlines the stadium's value beyond football, with major international events providing Spurs with additional commercial opportunities.
Spurs see record NFL crowd at Tottenham Hotspur Stadium
The record attendance was confirmed by football.london journalist Alasdair Gold, with Sunday's NFL London Game attracting the largest crowd yet for an NFL fixture at the north London venue.
Six years after hosting its first NFL games, Tottenham Hotspur Stadium continues to play a significant role in the league's international expansion, with London remaining an established destination for regular-season fixtures.
The latest game delivered plenty of drama, as the Jaguars secured a last-gasp 19-17 victory over the Eagles.
Philadelphia appeared to have snatched the win when Jake Elliott converted a 48-yard field goal with eight seconds remaining, putting his side 17-16 ahead.
However, Jacksonville's Ameer Abdullah returned the subsequent kick-off for 53 yards before being tackled with one second left on the clock. That gave Cam Little the opportunity to kick the winning field goal and seal a dramatic victory.
NFL commissioner Roger Goodell has previously highlighted the success of London games as helping lay the foundations for the sport's global growth, with international fixtures also taking place in destinations such as Melbourne and Rio.
For Tottenham, the record crowd represents another demonstration of the stadium's ability to attract major events even when the club's own team is playing elsewhere.
FGG says: Tottenham's NFL record strengthens the stadium's financial appeal
This is exactly the kind of milestone that reinforces the commercial logic behind Tottenham's stadium investment.
A record NFL crowd brings another major event to north London and strengthens the venue's appeal to international sporting organisers.
With the stadium serving purposes beyond Premier League football, Spurs have more opportunities to generate income throughout the year. That flexibility is a significant advantage when competing financially with rival clubs.