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Ladbrokes vs William Hill: Comparison of online platforms

Welcome to our Wiliam Hill vs Ladbrokes comparison post.

william hill vs ladbrokes

Welcome offer: William Hill wins

William Hill – 5/5

Both of these sites have a decent welcome offer, but there are two reasons that William Hill is receiving full marks here. First of all, the potential reward is higher as you can get £30 with the free bets promo code. Second of all, you have longer to actually use the bet since the expiration date is 30 days from the date of issue. All of this seems a bit more appealing than the Ladbrokes welcome offer.


Ladbrokes – 4/5

Ladbrokes does have a decent welcome offer, but it isn't quite as large or as friendly with the terms and conditions found with William Hill's. With Ladbrokes, you can simply bet £5 to gain £20, but with William Hill, you can enjoy £30 in free bets. Regarding the expiration date, you only have 7 days to use the bet here.


Sportsbook & odds: Ladbrokes wins

ladbrokes odds boost

William Hill – 4/5

This was a really close contest, however, we have decided to award the win to Ladbrokes. It would be fair to say that both of these sites have a great sports betting range along with decent odds, yet Ladbrokes has some secret weapons up its sleeve. William Hill does offer a great selection of markets, yet it doesn't have as many price boosts and enhanced odds as Ladbrokes does.


Ladbrokes – 5/5

Ladbrokes is receiving the full 5/5 for this category as it is just loaded with enhanced odds, price boosts, profit bonuses, and more. There are over 30 different sports that you can bet on with the Ladbrokes brand as well, which just makes it even better. In addition to the regularity of reload bonuses sportsbook, Ladbrokes members can also click across to the exchange for an even more exciting betting experience. This is where you can bet among other users rather than with the main sportsbook.


Bonus for existing players: William Hill wins

william hill sportsbook sign up offer1

William Hill – 5/5

Once again, this was a really tough decision, but we have decided that William Hill deserves to get the victory. This is mainly because William Hill appears to be more creative with reload bonuses, and they are often a bit larger than what you get with Ladbrokes as well. As an example, you can get offers such as double your odds, accumulator boosts, and even betting insurance across a wide range of sports with William Hill. These promotions are offered on a weekly basis, meaning that there is always something to take advantage of.

Ladbrokes – 3/5

Ladbrokes is quite good for regular promotions in the form of enhanced odds and price boosts, but that is just about where the creativity ends. Of course, this does mean that you can bet on sports with a little added value, but it doesn't necessarily give you a wide range of free bets to use. On a positive note, since Ladbrokes is a great site for horse racing betting, it's good to see that there is a best odds guaranteed on the site.

Best Betting Sites: Additional features

User Experience – Ladbrokes wins

William Hill – 4/5

Both sites have quite a decent user experience, but Ladbrokes just feels a little bit more professional than William Hill. This is mainly because it is easier to use and has a bit more clarity compared with the William Hill offering. William Hill has a decent range of features, of course, yet it does feel a bit more cluttered and crowded compared with Ladbrokes. It is also less self-explanatory to access features such as live streaming, which could cause new players a bit of frustration.

Ladbrokes – 5/5

Ladbrokes has a simple design and colour scheme, and it is this simplicity that makes for quite a user-friendly betting brand. Among the dark red banner at the top of the page, you can see solid white text to highlight all of the different sections, and this technique has been used to display markets as well as odds. Perhaps most importantly, it seems somewhat easier to access features such as betting predictions, live streaming, live markets, and other important sections with Ladbrokes.

In-play Betting – Ladbrokes wins

William Hill – 4/5

William Hill might have a large advantage in the pre-match markets, but it is Ladbrokes that dominates with in-play betting. If you look at a regular game of football or tennis with William Hill, you can probably expect a little more than 50 different in-play bets. It is also slightly slower to place an in-play with William Hill compared to Ladbrokes, which can be quite instrumental when attempting to make a live bet. Finally, the markets are slightly further behind the event itself with William Hill.

Ladbrokes – 5/5

In order to justify the Ladbrokes victory here, we would like to bring your attention to two main elements. First of all, it is pretty awesome that you can get a price boost on live markets, just like you can do in the pre-match markets. This already makes Ladbrokes a bit more appealing when you compare what's on offer with William Hill, but Ladbrokes isn't done there. For a typical sporting event, you can often find more than 150 different in-play markets, which shows that you have far more choice with Ladbrokes.

Live Stream – Ladbrokes wins

William Hill – 3/5

William Hill offers a decent range of live streaming for sports such as horse racing and football, yet the offerings seem to tail off for other sports. This means that your overall choice of streaming with William Hill is somewhat limited, even if the stream itself is quite good. Furthermore, it can be difficult to actually find the live streaming section with William Hill, which again, could prove to be slightly problematic if you are brand new online sports betting.

Ladbrokes – 5/5

In contrast to William Hill, it is super easy to find out what games you can live stream with Ladbrokes. There is an entire section that is labelled as ‘watch live’, so as you can see, it is particularly self-explanatory to find out what games you can watch. Ladbrokes seems to offer a much greater variety of games to stream compared to William Hill too, as you can watch games for football, rugby, tennis, cricket, and plenty of others. All of these games are available to live stream free of charge as well.

Mobile Application – William Hill wins

william hill mobile app

William Hill – 4/5

This is the category where William Hill really seems to shine. The app is super sophisticated and it supports many of the powerful features such as streaming, building your own bet, and even cashing out more wagers while you are on the go. It is quite visually appealing thanks to the gold and blue colour scheme that has been used, and we feel that the performance of the app is more than satisfactory.

Ladbrokes – 3/5

You would have thought that with Ladbrokes dominating many other categories, it would also do so when it came to the mobile app. Unfortunately, this is one of the categories where Ladbrokes does seem to fall short, as the mobile app seems to suffer from extended loading times and a few technical difficulties. It is also necessary to download multiple apps if you want to access the sportsbook and the exchange, which will take up more space on your device.

Cash-out – William Hill Wins

William Hill – 5/5

Cashing out any of your sports bets with William Hill is really easy to do. All you need to do is navigate to the ‘my bet’ section, see how the game is going, and if you want to cash out, you can do so with the push of a button. William Hill seems to be more generous on the cash out front as well.

Ladbrokes – 3/5

Ladbrokes may offer cashouts for sports bets, but they do not seem to be as generous as William Hill. This is probably because Ladbrokes offers so many other promotions such as enhanced odds and price boots, so we can't really hold it against them too much.

Pros & Cons

William Hill






Top welcome offer

Streaming hard to find

Regular reload offers

Odds not huge across the board

Large number of sports

Slower withdrawals than most

Great welcome bonus

Visual appeal could be better

Streaming available

Lengthy verification process

Exchange available

Mobile site sometimes freezes

Enhanced odds for horse racing

Mobile app has slower loading speeds at times

Price boosts

Low max payouts for some sports


Our choice: Ladbrokes – narrowly takes the win

As you’ve seen with this comprehensive comparison post, Ladbrokes and William Hill have quite similar offerings. The quality for both sites is simply immense, yet with Ladbrokes’ brand new exchange, a huge number of boosted odds, and the sheer range of markets for most sports, we feel that Ladbrokes deserves the crown. William Hill is also a fantastic betting site, especially for sports like horse racing, yet Ladbrokes just appears a bit more modern.

Both sites are excellent choices if you are looking for a reliable and quality betting site, and we’d recommend giving them both a shot if you are still uncertain.

Ladbrokes vs William Hill: Comparison of online platforms

Nick Gallagher

Nick Gallagher is a betting expert with six years of experience writing content for sports betting in the United Kingdom. He grew up playing competitive football and studied at the University of York, so he knows and loves the ins and outs of sports, writing about sports, and betting on sports.

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