William Hill Plus card | Guide & review for (October 2026)

The William Hill Plus Card is a free physical card that links your William Hill online account to betting shops. With it, you can withdraw cash winnings in-store, deposit funds to your online account, and cash out live bets placed in person through the William Hill app.

This guide covers how the card works, how to get it, what the app does, and how it compares to William Hill's Cash Direct service.

William Hill Plus card overview

In sports betting, you have two options to make your bets, online through a betting site or in-store. New customers can claim the William Hill sign up offer for new customers.

Of course, in the 21st Century, many punters prefer to make wagers online, but there’s always the chance you will want to go to a regular bookmaker to place your bets. Before now, there was no real way to do both with a single payment method, yet the William Hill Plus Card changed the game.

This card provides the perfect link between online and offline play, and obtaining the Plus card has a whole heap of benefits. Not only can you cash in online winnings from a William Hill store, but you can also cash in-store bets through the William Hill mobile app, and so much more. The best part is that this card is available to any and all William Hill customers, and it’s super easy to obtain.

There are now two versions of the card: the original contactless card you pick up in a shop, and a Digital PLUS card you activate inside the William Hill Sports app and can add to Apple Wallet or Google Wallet. Both link to the same online account.

What is this card, and how does it work?

In short, the William Hill Plus Card is a physical card you can sign up for that is linked directly to your William Hill online account. This card can cash your William Hill bets offline, deposit funds online, and even unlock exclusive bonuses. As you can see, there are quite a few reasons to sign up for a completely free card.

The card is linked to the William Hill Plus services that are available online. The Plus services were designed to work as a bridge between offline and online betting with William Hill in the first place, and the card is essentially the tool you use for transactions. Once you have the card in your possession, you can make bets through terminals in William Hill stores, and download the William Hill Plus app to make your betting activities all the more simple.

At this point, you are probably eager to find out where to actually get your hands on such a card, which is covered in the next section.

Where to get a William Hill Plus card, and how to activate it

It is incredibly easy to get a William Hill Plus Card. But before you can enjoy the benefits of this card, you must sign up with William Hill through its online betting platform.

This is quick and easy, as the entire process from start to finish can be completed in a matter of minutes. All you need to do is provide personal details to ensure you are legally signed up, and then you will be all set.

From there you have two routes. The quickest is the Digital PLUS card: log in to the William Hill Sports app, activate the digital card, and add it to your Apple or Google wallet if you want it a tap away. The other is the contactless card, which you collect from a participating William Hill shop; William Hill says this is still needed if you want to use the card on gaming machines, which the digital version does not yet support.

To activate a contactless card, tap it on the reader of a self-service betting terminal in the shop, follow the on-screen steps and enter a UK mobile number, which triggers a welcome text. If you later convert a contactless card to the digital version, your tracked bets and your four-digit PIN carry across, but the physical card stops working for sports bets. William Hill typically has a few betting shops on most major high streets in the UK.

William Hill Plus mobile app

The mobile app is the backbone of this service and is essential to the entire operation. It lets you keep track of your account balance and open bets from anywhere, at any time. Our william hill app review covers how it holds up in daily use.

You can also use the app to take advantage of any promotions offered by this service. Additionally, you can stay updated with live statistics and scores.

If you forget to add an in-person bet to your Plus account while you're at a physical location, you can do so later by typing the 18-character slip number into the Plus web app, up to 10 slips at a time. One of the greatest advantages of the app is the ability to cash out any live bets placed in person. This was impossible for punters a couple of years ago.

It's worth noting that the Plus service runs as a web app in your mobile browser rather than a separate download, while the Digital PLUS card itself lives inside the main William Hill Sports app. The web app is where you track shop bets, follow live scores and stats, and cash out; cash out is not available on the shop terminals themselves. The interface is user-friendly and easy to navigate, with an intuitive and clear layout.

Comparison between William Hill Cash Direct and William Hill Plus

Both are moving funds between your online account and William Hill betting shops. The Plus card allows for direct transfers, while Cash Direct uses vouchers.

To withdraw money using Cash Direct, you receive a voucher for the desired amount that can be cashed at a store. Deposits can also be made using Cash Direct by paying at a William Hill counter and using the unique code on the voucher to deposit to your online account.

The main difference between the two is that the Plus card is physical, while Cash Direct uses vouchers. Depending on personal preferences, this can be both positive and/or negative. If you prefer not to carry around a card, Cash Direct is a good option. Otherwise, the Plus service offers the convenience of quick transactions and benefits.

Benefits of getting this card

We’ve touched upon the benefits of getting a William Hill Plus Card a little earlier, but now we’d like to explore why this card is so useful. Once again, before you can enjoy these benefits, you must follow the instructions for obtaining a card, which is a relatively simple process. Now, let’s get into the key benefits of using this card.

Instant withdrawals

Like most other betting sites in the UK, William Hill has a standard process for requested withdrawals. In addition to the initial approval time for all withdrawal requests, it can take several business days to receive your funds. However, with the William Hill Plus Card, you can walk into a William Hill store and withdraw your winnings for cash. You need the card (or the digital card on your phone) plus a UK driving licence or passport in the same name as your account, and the limits are £750 a day and £2,500 a week for withdrawals, with a £5 minimum in whole pounds. Shop deposits are capped at £1,000 a day from a £1 minimum. Shop cash-in and cash-out only work if your online account is funded by debit card (no more than two), Cash Direct or shop cash; accounts funded by PayPal or a credit card are excluded.

Easy transfer of funds

This is one of the most useful aspects of getting the card, as it lets you connect your online and offline betting activity in one place. If you win a bet in-store, you can then transfer these funds to your online account, which is something that just wasn’t possible before this card came along. Convenience is the game's name here, so you can easily monitor what bets have been made, any winnings, etc.

Cash-out in-store bets

Being able to cash out bets has only been around for a few years. Cashing out a bet means you can take an early profit before the game ends.

However, this was not possible for in-store bets, as there was no tool to log in online then and cash out an offline bet. This is possible thanks to the William Hill Plus Card, and cashouts can be performed through the available mobile app.

Occasional bonuses for Plus customers

When you are a member of William Hill’s online site, you will find that bonuses are regularly available. This is standard at most betting sites, but when you sign up for the Plus Card, you might find that you can unlock more bonuses than regular members. This is a bit of an incentive offered by William Hill for you to start using the card, and after all, who doesn’t like more online betting bonuses?